Job Application for Senior Director Product Marketing at Bombora

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The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a kind Data Cooperative—enabling a holistic view of an account’s research and consumption behavior. From this data, Bombora derives actionable insights that make it possible for brands, agencies, and publishers to identify, understand, and identify their prospects and customers, throughout the buyer and user experience, across the activation platforms of choice.

Bombora is continually recognized by analyst firms as a leader in Intent data powering GTM data solutions.

The Senior Director Product Marketing is responsible for developing both new to market, and ongoing go-to-market strategies, for Bombora data solutions.

Key focus areas include developing product positioning and messaging, building end-to-end commercialization and GTM plans, leading the successful execution of GTM plans, conducting ongoing competitive intelligence and infusing insights into our strategies, and sales training and enablement. Cross-functional leadership and collaboration are essential for success.

This role will focus primarily on our Company Surge Intent data solutions (direct and channel partner based models) and our suite of Publisher data solutions.

Primary Responsibilities:

Develop and nurture deep subject matter expertise on our buyers, our data solutions, our partners, and our competitors/alternatives. Conduct ongoing category and competitive intelligence. Proactively infuse knowledge across the organization in actionable ways.
Develop end-to-end go-to-market plans (POC to General Availability for new solutions/ features including but not limited to:

Solution naming, positioning, and messaging
Pricing strategy
ICP definition
GTM phasing and key milestones
POC/ early adopter feedback sessions
Marketing tactic selection and campaign asset development
Key success metrics

Lead the development and upkeep of product/solution collateral (selling decks, solution overviews, user guides, blog posts, case studies, solution-related website copy) independently and in collaboration with Marketing, Sales, Product, and Customer Success
Establish performance metrics and a feedback loop between Product, Marketing, Sales, and Customer Success to translate market feedback into actionable insights
Develop and lead forums and apply tools to support consistent, timely communication with internal stakeholders about GTM plans
Lead the development and execution of partner marketing strategies with high-priority channel partners
Develop and lead enablement sessions to train Sales, CS, and other relevant Bombora colleagues on solutions, strategies, and competitive intelligence
Lead the development of Bombora’s Customer Advisory Board sessions throughout the year (e.g., agenda and content development, executive prep, pre- and post-event communications with board members)
Develop and deploy solution updates to customers and partners (e.g., enhancements, feature releases, outages)

Required Skills/Abilities:

Cross functional leadership: demonstrated ability to collaborate with Product Management, Sales, Customer Success and Marketing develop high impact GTM strategies
Data-driven decision making: Proficient in analyzing qualitative and quantitative market data, customer insights, campaign metrics to shape strategies
Product positioning: Deep experience building compelling value propositions and messaging architecture for sophisticated and technical buyers
Communication and storytelling -Exceptional written, verbal and visual communication Meticulous attention to word choice and design elements to drive semantic clarity. Skill in translating complex data capabilities into business outcomes that resonate with buyers.
Go-to-market framework fluency: Experience with developing and using go-to-market frameworks to shape prioritization, consistency and executional excellence.
Analyst relationship management: Experience leading industry analyst briefings and driving category and solution understanding.
Direct report and team development: Track record of hiring, mentoring, and scaling high-performing product marketing teamPartner marketing: Proven ability to collaborate with strategic partners to design, build and execute co-marketing strategies targeting partners’ customers.
Market familiarity and passion: Deep understanding of B2B data ecosystems, martech/ad tech landscapes, and enterprise buyer journeys.

Education and Experience:

Bachelor’s degree in business, marketing, advertising, or communication or relevant experience
7+ years of relevant B2B Product Marketing experience, preferably within DaaS/Adtech/Martech
Experience using a sales enablement platform like Saleshood
NYC-based
The ability to think critically and be data-driven to solve problems
Entrepreneurial mindset and a strong sense of ownership
A strong attention to detail, and an eye for quality while managing multiple competing priorities

Perks and Benefits

Health / Dental / Vision
Equity
401k Match
Flexible Vacation / Paid Holidays / Summer Fridays
Education / Tuition Assistance / Annual Learning Stipend
Flexible Spending / Health Spending Accounts
Generous Parental Leave (16 weeks primary/12 secondary)
Commuter Benefits
Team Lunches / Outings / Events

Compensation Package

The salary range for this position is $185-$225K with a bonus. Actual compensation may vary and will be based on a candidate’s qualifications, skills, experience, and location.
Equity

At Bombora, we embrace diversity because it breeds innovation. Bombora is an equal-opportunity employer and participates in E-Verify. Employment offers are contingent upon completion of successful background checks

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Senior Director Product Marketing

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