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Vice President, Brand Strategy

Sunnyvale, CA/New York, NY/Remote

CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.

As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you’re someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.  

CoreWeave powers the creation and delivery of the intelligence that drives innovation. 

Build the Brand Behind the Future of Cloud

We are seeking a visionary and hands-on Vice President of Brand to define and scale a world-class brand architecture, identity system, and storytelling platform that positions CoreWeave as the default cloud for the most advanced workloads on Earth.

This role is a foundational brand leadership position—responsible for brand strategy, identity, campaigns, creative, messaging frameworks, and cross-channel consistency. You’ll guide how our brand shows up across the entire customer and partner journey—excluding ownership of the website, which sits under a separate team—and ensure that every expression of CoreWeave reflects the ambition, clarity, and innovation that defines us.

Key Responsibilities

🧠 Brand Strategy & Positioning

  • Own and evolve CoreWeave’s global brand strategy, including positioning, messaging pillars, visual identity, and tone of voice.

  • Partner with the CEO, CMO, and executive team to translate business strategy into a differentiated, ownable brand platform.

  • Lead development of a brand architecture that supports CoreWeave’s expanding product portfolio, verticals, and audiences (AI startups, enterprise IT, developers, partners).

  • Define how the CoreWeave brand shows up across campaigns, investor materials, product marketing, field events, and sales experiences.

🎨 Brand Identity & Creative Direction

  • Own the visual and verbal brand system, partnering with design and creative resources to scale the CoreWeave look and feel globally.

  • Oversee production of brand guidelines, asset libraries, and toolkits used by internal teams and external partners.

  • Collaborate with creative, content, and campaign teams to ensure on-brand execution across every customer-facing moment—digital, print, video, experiential, AR/VR, and beyond.

  • Act as brand guardian across all channels and surfaces (excluding the website), maintaining consistency while enabling flexibility.

📣 Campaigns, Storytelling & Global Consistency

  • Lead cross-functional initiatives to build breakthrough brand campaigns that drive awareness, relevance, and emotional connection.

  • Partner with comms, product marketing, and demand gen teams to amplify brand moments around launches, partnerships, events, and corporate storytelling.

  • Ensure CoreWeave’s brand is globally scalable, culturally sensitive, and adaptable across markets, languages, and customer types.

  • Champion brand innovation—exploring emerging channels, content formats, and creative experiences.

🧩 Cross-Functional Enablement

  • Enable all marketing, sales, talent, and partner-facing teams to be effective storytellers and brand ambassadors.

  • Build and scale a brand center of excellence, including training, templates, creative review processes, and brand measurement systems.

  • Work closely with internal teams and external agencies on brand campaigns, creative development, and event experiences.

📊 Measurement & Brand Health

  • Define and track brand awareness, perception, preference, and consistency metrics, using both qualitative and quantitative methods.

  • Work with insights and analytics teams to benchmark CoreWeave against peer brands and category incumbents.

  • Translate brand performance into actionable strategies that support both top-of-funnel awareness and long-term brand equity.

What You Bring

  • 15+ years of experience in brand leadership roles within high-growth B2B tech, AI, cloud, or infrastructure companies.

  • Proven ability to create and scale category-defining brands across global markets and technical audiences.

  • Experience building cohesive, flexible brand systems that scale across channels, business units, and cultures.

  • Strong creative judgment, storytelling instincts, and ability to translate business strategy into brand expression.

  • A portfolio of work that demonstrates impact on brand equity, campaign performance, and customer connection.

  • Skilled in cross-functional collaboration, with the executive presence to influence senior leaders and C-suite stakeholders.

  • Experience working with and managing external brand, design, and creative agencies.

  • Familiarity with brand health measurement, qualitative research, and brand lift/perception studies.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $250,000-$300,000. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

What We Offer

The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.

In addition to a competitive salary, we offer a variety of benefits to support your needs, including:

  • Medical, dental, and vision insurance - 100% paid for by CoreWeave
  • Company-paid Life Insurance 
  • Voluntary supplemental life insurance 
  • Short and long-term disability insurance 
  • Flexible Spending Account
  • Health Savings Account
  • Tuition Reimbursement 
  • Mental Wellness Benefits through Spring Health 
  • Family-Forming support provided by Carrot
  • Paid Parental Leave 
  • Flexible, full-service childcare support with Kinside
  • 401(k) with a generous employer match
  • Flexible PTO
  • Catered lunch each day in our office and data center locations
  • A casual work environment
  • A work culture focused on innovative disruption

Our Workplace

While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration

California Consumer Privacy Act - California applicants only

CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.

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