Back to jobs
New

Senior Product Marketing Manager

Fort Lee, New Jersey, United States

Who We Are

Cross River builds the infrastructure behind the world’s most innovative financial products. Our technology and capital solutions power payments, cards, lending, and digital asset capabilities that move money safely, instantly, and inclusively — trusted by leading fintechs, enterprises, and disruptors across the globe.

Our mission is simple: to build the financial infrastructure that expands access and opportunity for all. Guided by a culture of collaboration, curiosity, and purpose, Cross River has been named one of American Banker’s Best Places to Work in Fintech year after year. Whether you’re designing code, solving regulatory puzzles, or developing strategy, you’ll join a team where innovation and integrity drive everything we do — and where your work helps shape the future of finance.

What We're Looking For

Cross River is entering a new era of fintech infrastructure. As a pioneer in Banking-as-a‑Service and embedded finance, we’re evolving from an inbound engine to a proactive, market‑shaping GTM motion. Product Marketing is at the center of this transformation, defining how we position, differentiate, and scale our technology for leading fintechs, platforms, and enterprises.

The Sr. Product Marketing Manager (Official title: AVP, Product Marketing) is a strategic storyteller and B2B market shaper. You’ll influence narratives that define categories, shape product direction, and elevate Cross River’s role across payments, lending, and blockchain-enabled use cases. We’re looking for a sharp marketer to turn technical capabilities into clear value propositions for fintech operators, developers and executives. This role is designed for someone who:

  • Loves B2B storytelling, especially at the intersection of fintech, APIs, embedded finance, and digital assets.
  • Moves fluidly between big‑picture strategy and detail‑level precision.
  • Can make complex infrastructure feel simple, compelling, and valued for different audiences.
  • Is an actionable builder; you spot opportunities and jump into motion to problem-solve and build out workflows, iterate, and general process improvement.
  • Is deeply curious, collaborative, and a self-starter.

Key Responsibilities:

Product & Market Strategy

  • Develop product positioning, messaging architecture, value propositions, and proof points across Cross River’s core solutions (payments, cards, lending, deposits, compliance infrastructure).
  • Build narrative visualizations (frameworks, ecosystem diagrams, value maps) to simplify complex technical concepts for diverse audiences.
  • Synthesize customer, market, competitive, and field insights into strategic recommendations for Product, Sales and Executive teams.
  • Identify whitespace emerging trends across fintech, BaaS, embedded finance, and adjacent technology ecosystems.
  • Partner cross functionally to establish competitive insights and ensure they translate into field-ready narratives.

Narrative & Messaging Leadership

You’ll build stories that move the market.

  • Own the “so what” of our products; craft top‑ and mid‑funnel narratives that fuel awareness, consideration, and brand differentiation across campaigns, thought leadership, content marketing, and sales readiness.
  • Marketing channel execution: bring your narratives to life across marketing channels to ultimately guide how messages are seen by the market.
  • Develop unified messaging frameworks that ensure consistency across products, verticals and partner segments, preventing parallel or conflicting narratives. We need someone who can see both the big picture lens and the zero-ed in lens.
  • Translate technical product capabilities (APIs, ledger infrastructure) into compelling, human-centered stories for operators, developers, and executives. 
  • Ensure strong narrative alignment across Product, Marketing, and Sales.

Go to Market Leadership

  • Lead cross-functional GTM execution for new products, platform enhancements, and vertical-specific strategies (eg, lending, payments, crypto/digital assets). You’ll be instrumental to launch strategy, readiness criteria, tiering frameworks, and success metrics in partnership with Product and Sales teams.
  • Serve as the source-of-truth for strategic messaging; enable Sales to adapt narratives for bottom-of-funnel, deal-specific conversations.

Requirements:

  • 6+ in B2B marketing, ideally within technology-led companies (fintech, SaaS, platform/infrastructure, crypto or financial services).
  • Proven ability to develop and scale product narratives for complex technical products.
  • Demonstrated success building top and mid-funnel narratives that drive pipeline and brand differentiation.
  • Exceptional storytelling, synthesis, and written/verbal communication skills.
  • Strong executive presence, cross-functional influence, and comfort operating with ambiguity.
  • Experience operating in high-growth or inflection-point environments.

Preferred Qualifications:

  • Experience in fintech, embedded finance, payments, BaaS, or lending, particularly with bank/fintech partnership models.
  • Familiarity with blockchain, digital assets, tokenization, stablecoins, or distributed ledger technology.
  • Experience in regulated or compliance-driven industries; understanding of bank-fintech dynamics is a strong plus.
  • Familiarity with Cross River's partner ecosystem or competitive landscape.

 

#LI-KR1 #LI-Hybrid

Salary Range: $120,000.00 - $150,000.00

Cross River is an Equal Opportunity Employer. Cross River does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

By submitting your application, you give Cross River permission to email, call, or text you using the contact details provided. We will only contact you with job related information.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Cross River’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.