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Senior Partner Marketing Manager

Santa Clara, CA

Druva, the autonomous data security company, puts data security on autopilot with a 100% SaaS, fully managed platform to secure and recover data from all threats. The Druva Data Security Cloud ensures the availability, confidentiality, and fidelity of data - providing customers with autonomous protection, rapid incident response, and guaranteed data recovery. The company is trusted by its more than 6,000 customers, including 65 of the Fortune 500, to defend business data in today’s ever-connected world. Amidst a rapidly evolving security landscape, Druva offers a $10 million Data Resiliency Guarantee ensuring customer data is protected and secured against every cyber threat. Visit druva.com and follow us on LinkedIn, X and Facebook.

Druva is looking for a Sr. Partner Marketing Manager to build, execute and manage programs for our key strategic and security ecosystem partners. This role will play a key role in fostering the growth of the Druva partner ecosystem and jointly promoting our solutions. Your goal will be to work with and through our partners in driving revenue for the business, and partner cross functionally with our internal teams to drive eco-system growth. You will work closely with the internal and ecosystem partner teams to understand and execute partner-specific priorities, push for joint activities to create high value initiatives that deliver pipeline and bookings to the field organization. This role reports to the Head of Global Partner and Field Marketing at Druva.

Key Responsibilities

Ecosystem Partner GTM – Play a key role in amplifying Druva GTM activities with and through various strategic partners (AWS, Microsoft, Dell etc.), security partners (Palo Alto Networks, Splunk, Crowdstrike etc.), as well as integrating partner activities back into Druva GTM initiatives

Partner Programs and Marketplace – Manage key partner programs with each ecosystem partner, delivering on leveraging joint MDF, joint business goals, marketing initiatives, joint collateral, enablement and joint investments. Maintain a deep understanding of partner business strategies and their marketing plans and how Druva can work with and leverage. Support Marketplace led GTM initiatives at each partner

Corporate Marketing Campaigns – Develop and roll out end-to-end integrated partner marketing campaigns in collaboration with other Marketing and Sales teams (Demand Gen, Channel, Product Marketing, Partner sales etc.), across all partner routes

Content Marketing – Work with product marketing to develop joint messaging, solution briefs, slide presentations, web and social content, etc., defining each partnership

Field Support – Work with the ecosystem partner across key tradeshows and events to plan, manage and drive on the ground activity in support of driving awareness and pipe

Analytics – Able to deliver on a data driven approach with comfort level analyzing data to support strategy and planning, working with BI team to create partner specific reporting, working with partner on tracking progress and reporting KPI’s

 

Qualifications

  • 5+ years experience in partner marketing, demand gen experience a plus
  • Experience owning marketing programs above and beyond the execution with full life-cycle project management: demand generation, sales enablement, partner enablement, content, analytics, lead management, etc.
  • Must be comfortable meeting directly with executives and represent the company professionally
  • Able to operate in a fast-moving, sometimes ambiguous, environment. Demonstrated experience in building event programs across the country, including running multiple events consecutively
  • Must like to work in a collaborative environment with team goals. This is a cross-functional role that builds and maintains ongoing communications with the partner and field team, marketing peers, product, and the partner
  • Proven track record of building successful partnerships with internal stakeholders to craft programs that are metrics-driven in their approach
  • Loves diverse work assignments and enjoys the opportunity to learn new things, try new approaches
  • Open to travel as needed

 

The pay range for this position is expected to be between $169,000 and $237,000/year; however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time. 

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