Sr. Director, Content Commerce, Robotics

El Segundo, California, United States

The Company:

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies.

Founded in 2014, the Company’s mission is to disrupt the automotive and technology industries by creating user-centric, technology-first experiences. The Company, together with its controlled subsidiaries, operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC), all under its upgraded Global EAI Industry Bridge Strategy, marking the beginning of a new chapter in AI mobility and Web3 integration. The Company aims to leverage the latest technologies and world’s best talent to realize exciting new possibilities across all of these lines. Faraday Future’s automotive business exemplifies its vision for luxury, innovation, and performance, while its FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology derived from the FF brand, targeted towards a broader market with middle-to-low price range offerings. FF’s Robotics business extends this vision into intelligent embodied AI, building a new generation of consumer and commercial robotics products that connect seamlessly with FF’s broader AI mobility ecosystem. FF is committed to redefining mobility through AI innovation. Join us in shaping the future of intelligent transportation and technology by creating something new, something connected, and something with a true global impact.

Your Role:

The Sr. Director, Content Commerce, Robotics builds and scales FF’s content-driven sales motion for the Robotics business across livestreaming, short video, social commerce, and creator-led channels. Reporting to the UES Leader, this role turns Robotics content into a measurable revenue channel, owning the strategy, playbook, talent, and operating model that converts attention into purchase.

Key Responsibilities:

  • Content Commerce Strategy:
    Define the multi-platform content commerce strategy for Robotics across YouTube, TikTok, Instagram, Douyin, Xiaohongshu, Bilibili, and emerging surfaces.
  • Livestreaming Operations:
    Build the livestreaming sales engine – hosts, scripts, studios, calendar, and post-stream conversion infrastructure.
  • Creator & KOL Program:
    Design and operate a creator/KOL/KOC program that recruits, briefs, compensates, and measures third-party voices selling Robotics.
  • Owned Content Studio:
    Stand up an in-house content studio capability for product education, demo, storytelling, and high-velocity short-form output.
  • Platform Partnerships:
    Build deep partnerships with priority platforms to access creator funds, livestream slots, ad credits, and new commerce surfaces.
  • Conversion Infrastructure:
    Own the link, landing, deep-link, and one-tap-to-cart infrastructure that connects content surfaces to FF’s ecommerce and direct sales channels.
  • Pricing & Offer Management:
    Coordinate with Ecommerce, Brand, and Finance on content-only offers, bundles, and live-room exclusives, protecting brand integrity and margin.
  • Measurement:
    Establish a content commerce measurement system covering GMV, conversion rate, content ROI, and creator unit economics.
  • Compliance & Brand Safety:
    Ensure all paid creator and live content meets FF’s brand standards and complies with FTC, advertising, and platform policies in each market.
  • Team Leadership:
    Build a content commerce organization spanning livestreaming, creator partnerships, content production, and operations.

Basic Qualifications:

  • Experience:
    10+ years in content marketing, social commerce, or content-led DTC; at least 5 years operating revenue-bearing content commerce programs.
  • Education:
    Bachelor’s degree in marketing, communications, business, or related discipline.
  • Channel Track Record:
    Demonstrated ability to scale a livestream or creator-led channel to meaningful GMV at premium ASP.
  • Creator Network:
    Existing relationships with creators, MCNs, and platform partner teams in priority markets.
  • Content Sense:
    Strong instinct for product storytelling, demo design, and content formats that convert.
  • Leadership:
    Experience leading multi-disciplinary teams across production, talent, and operations.

Preferred Qualifications:

  • Direct experience operating commerce across both US (TikTok Shop, YouTube Shopping) and Greater China (Douyin, Xiaohongshu, Tmall Live) ecosystems.
  •  Background in robotics, EV, or premium consumer tech content.
  •  Track record integrating AI tools into content production at scale.
  •  Bilingual (English / Mandarin) working capability.

Salary Range:

($150,000-$220,000 DOE), plus benefits and incentive plans

Perks + Benefits

  • Healthcare + dental + vision benefits (Free for you/discounted for family)
  • 401(k) options
  • Casual dress code + relaxed work environment
  • Culturally diverse, progressive atmosphere

Faraday Future is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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