Back to jobs

Senior Manager, Brand & Consumer Marketing - Tokyo, Japan

japan

Glance

Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.

InMobi 

InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.

InMobi Advertising

InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com.

About the Role
 
Glance is looking for a Senior Manager, Brand & Consumer Marketing to lead our brand and consumer marketing efforts in Japan.
In this role, you will be responsible for shaping how Glance is introduced, understood, and adopted by Japanese consumers. Working closely with local, regional, and global stakeholders, you will lead brand campaigns, creator and influencer partnerships, consumer storytelling, and growth initiatives that build awareness, trust, and engagement.
This is an exciting opportunity for a marketer who combines strong local market expertise with a passion for culture, technology, and consumer behavior, and who wants to help build the future of AI-powered shopping experiences in Japan.
 
Key Responsibilities:
 
  • Localize the Brand for Japan
Adapt and evolve Glance's global brand positioning for Japanese consumers across fashion, beauty, lifestyle, entertainment, and technology categories. Ensure all communications feel locally relevant and culturally authentic.
  • Lead Brand and Partnership Campaigns
Develop and execute integrated marketing campaigns across digital, social, PR, influencer, and experiential channels. Drive awareness, consideration, and engagement through strategic partnerships and culturally relevant activations.
  • Build the Creator and Influencer Ecosystem
Develop relationships with creators, influencers, talent agencies, media partners, and cultural tastemakers. Create long-term collaboration programs that strengthen brand credibility and consumer trust.
  • Drive Consumer Storytelling
Develop compelling narratives across earned, owned, paid, and social channels. Ensure a consistent brand voice while tailoring content and messaging for Japanese audiences.
  • Own Social and Cultural Relevance
Stay closely connected to Japanese consumer trends, internet culture, social platforms, and emerging communities. Identify opportunities for Glance to participate in relevant conversations and cultural moments.
  • Drive Consumer Growth & Adoption
Partner with Growth, Product Marketing, and Performance Marketing teams to drive user acquisition, engagement, and retention. Ensure brand investments contribute to measurable business outcomes and consumer adoption.
  • Measure Impact
Define and track key performance indicators across awareness, consideration, engagement, sentiment, acquisition, retention, and brand health. Use data and consumer insights to continuously improve performance.
  • Collaborate Cross-Functionally
Work closely with Product Marketing, Creative, PR, Social, Growth, Business Development, and Global Marketing teams to deliver high-quality execution. Support the development and growth of the local marketing function over time.
 
Key Qualifications:
  • 7+ years of experience in brand, consumer, or integrated marketing
  • Proven experience building brands, products, or consumer businesses in Japan
  • Deep understanding of Japanese consumer culture, social platforms, media landscape, and creator ecosystem
  • Experience developing and executing integrated marketing campaigns across earned, owned, and paid channels
  • Strong understanding of influencer marketing, creator partnerships, and community building
  • Working knowledge of performance marketing, including paid social, search, creator amplification, app growth, and attribution frameworks
  • Ability to balance long-term brand building with measurable business objectives
  • Strong analytical skills and experience using insights to inform marketing strategy
  • Excellent stakeholder management and cross-functional collaboration skills
  • Comfortable working in a fast-paced, high-growth environment
  • Entrepreneurial mindset with a willingness to be hands-on
  • Native-level Japanese and business-level English required
Why Join Glance
  • Help build one of the world's leading agentic commerce platforms in one of its most important growth markets
  • Work at the intersection of AI, shopping, culture, and creativity
  • Play a key role in shaping how Japanese consumers discover products, inspiration, and new experiences
  • Collaborate with talented colleagues across Japan, U.S and India
  • Build and scale a category-defining brand from an early stage

 

"Glance collects and processes personal data such as your name, contact details, resume and other information that may contain personal data for the purpose of processing your application. Glance utilizes Greenhouse, a third-party platform. Please review Greenhouse's Privacy Policy to understand how the data collected from you is processed and managed. By clicking on 'Submit Application', you acknowledge and agree to the above privacy terms. Should you have any privacy concerns, you may contact us through the details mentioned in your application confirmation email."

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Glance’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...