Sr. Marketing Specialist (Chicagoland Area)

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

The Sr. Marketing Specialist plays a crucial role in driving sales development, building the pipeline, increasing partner engagement, and supporting account-based selling. The ideal candidate will be able to work with minimal oversight to drive the growth of GuidePoint Security. The Sr Specialist will be responsible for connecting marketing activities to revenue outcomes by working cross-functionally with sales leadership and other partners. Activities are based on the region’s marketing plan that is developed in collaboration with sales and marketing.

Roles and Responsibilities

• Work with marketing leadership to help execute the region’s marketing plan.

• Drive the development and execution of assigned regional marketing campaigns and events from concept through post-event analysis, with minimal direction from leadership.

• Own sponsorship coordination for events, including partner outreach, negotiation, execution, and post-event deliverable fulfillment

• Develop and execute campaign performance reporting; track KPIs in Marketo, identify trends, and recommend optimizations based on data.

• Translate sales priorities and account-based selling strategies into targeted marketing programs that support pipeline growth.

• Produce and oversee the creation of marketing assets, ensuring brand consistency and message alignment across channels.

• Facilitate lead funnel management and proactively flag gaps or bottlenecks to leadership with recommended solutions.

• Build and strengthen relationships with vendor/partner marketing contacts to expand co-marketing opportunities.

• Serve as a go-to resource for junior team members on tools, processes, and best practices.

• Collaborate with marketing leadership to inform the region's marketing plan with insights from campaign performance and field feedback.

• Other duties as assigned.

Required Experience

• Bachelor’s degree preferred.

• Experience using Marketo and Salesforce required.

• 5+ years of experience in marketing, event management, communications, business, or a related field.

• Experience with G Suite and spreadsheet skills.

• Customer service mindset.

• Ability to measure and report the performance of marketing campaigns.

• Demonstrated excellence with written communications, project, and time management.

• Demonstrated willingness to learn and use AI-enabled tools.

Travel Requirements

• Travel up to 50% for local events within the North Central Region (some events may be hosted in the evening or require weekend travel)

• This role is based in Chicagoland, with travel primarily throughout Illinois, Minnesota, Wisconsin, the Dakotas, and Iowa, with additional travel to other North Central states as needed.

• Must be willing to come into the Hinsdale office as needed, typically 1–2 days per week.

Physical Requirements

• Sedentary work.

• Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day.

• Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day.

If you have additional physical requirements/changes, please discuss with HR first

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Why GuidePoint?

GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,300 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 6,200 customers.

Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.  

This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.

Some added perks….

• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
• Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
• 12 corporate holidays and a Flexible Time Off (FTO) program
• Healthy mobile phone and home internet allowance
• Eligibility for retirement plan after 2 months at open enrollment
• Pet Benefit Option