Senior Director, Product Marketing

To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. You can read about our culture principles here.

We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers — helping you know what to expect from your experience here.

If you are an Internal Candidate, please apply via our Internal Job Board. 

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About Guild:

Guild is on a mission to unlock opportunity for the workforce. We partner with leading employers, helping them attract and retain talent, build workforce capabilities, and create pathways into critical roles.

Our platform connects real-world learning, coaching, and career pathways, so employers can build talent for adaptability and employees can develop transferrable, in-demand, and durable skills for growth.

Employers like Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, Spectrum, The Walt Disney Company and Providence Health work with Guild to turn education and skilling into strategic talent investments, leading to improved retention, increased internal mobility, and measurable ROI.

The bar for innovation and how we deliver this work, keeps rising as solutions for workforce challenges become more imperative to our businesses, economy, and communities. If you're excited about building the story and outcomes for a company that’s defining how employers invest in their people and prepare for a new world of ongoing workforce transformation, you'll fit right in.

About You:

You are a strategic, hands-on product marketing leader who knows how to turn product, customer insight, market context, and company strategy into a clear story the whole business can use.

You are excellent at positioning and messaging across a multi-product portfolio. You can cite examples of how you've applied strategic narrative frameworks to make a complex, multi-part offering feel simple and differentiated. You know how to turn learning, coaching, data, and career-outcomes complexity into buyer value, field confidence, and customer clarity.

This is a leadership role, not a manager-first one. You'll level up existing product marketers and may build out the team further over time - but your sleeves are rolled up every day. You are a quarterback on the field, not a coach on the sidelines.

You Will:

Drive the Guild story

• Own the core positioning, messaging, and buyer narrative for Guild's portfolio, and keep it consistent as the product, market, and commercial motion evolve.
• Translate that narrative into clear GTM language across the website, sales deck, demo narrative, launch materials, customer proof, and enablement.
• Make complex, multi-product capabilities easy for customers, Sales, Employer Partner Services, and Marketing to understand and use.

Turn product complexity into market clarity

• Own launch and release readiness across GTM teams: launch briefs, release tiering, internal communications, field enablement inputs, customer messaging, and post-launch feedback.
• Make sure every meaningful product change is translated into why it matters, who it matters for, how we explain it, and what teams need to do next.
• Partner closely with Product on what's shipping, what changed, and what the field needs to know - and build the feedback loop that brings customer, competitive, and adoption insight back into Product.
• Formulate a POV on pricing levers and lead workshops to solidify across key capability teams - drive implementation and iteration as needed 

Build the enterprise Sales and EPS enablement spine

• Create and guide the core enablement materials: talk tracks, objection handling, demo narrative, FAQs, proof points, launch guides, and customer-facing value messaging.
• Define the buyer journey and adoption messaging across the customer lifecycle, and partner with Employer Partner Services and Solutions Design on adoption friction, time-to-value gaps, and proof opportunities.
• Turn customer wins, usage signals, objections, and ROI examples into proof that Sales, Employer Partner Services, Marketing, and executives can use.
• Partner with field leaders to understand whether the story is landing and where teams need more clarity, proof, or coaching.

Lead the PMM function

• Run the PMM operating model across positioning, launch execution, enablement support, and customer proof - leveling up existing product marketers and guiding the function as it scales.
• Clearly define product marketing's scope relative to adjacent functions like content, campaigns, product management, and solutions consulting, so the whole org knows who owns what.
• Build repeatable PMM systems, not one-off heroic work, and raise the quality bar for clarity, narrative, launch execution, and field readiness.

What Success Looks Like:

• Guild has one clear story across the website, sales deck, demo narrative, enablement, and customer proof.
• Sales and Employer Partner Services teams can explain, demo, and support Guild's portfolio with confidence and consistency.
• Product launches are clearer, better sequenced, and easier for GTM teams and customers to absorb.
• Customers understand what they bought, how to adopt it, and how to get value faster - and that proof compounds into expansion, retention, and advocacy.
• PMM operates as a scaling system for the company, with a clear operating model, not a set of scattered deliverables.

You are a strong fit for this role if you have:

• 12+ years of B2B marketing leadership experience, including 7+ years specifically in product marketing in a B2B enterprise and/or marketplace environment. HR or education-specific experience is helpful but not required.
• Excellent positioning and messaging judgment. You can turn strategy, product detail, customer truth, and market context into a story that sells.
• Experience building or leading product marketing at a fast-scaling B2B SaaS or enterprise services company.
• Experience managing or mentoring product marketers.
• Comfort using AI tools to move faster - research, content drafting, and signal analysis - as a way to operate like a larger PMM function before adding headcount.
• Proven ability to build product launch and release systems that help GTM teams understand, sell, onboard, and support new capabilities.
• Strong field enablement instincts: sales narrative, demo story, objection handling, proof points, and customer-facing value messaging - with a track record of driving adoption, not just producing assets.
• Enough product depth to understand learning, coaching, data, and career-outcomes complexity - and translate it into buyer value.
• A hands-on operating style. You're comfortable writing the brief, building the deck, shaping the talk track, and shipping the work yourself.
• Exceptional writing craft. You produce and review copy at high volume and a high bar - headlines, web, deck, launch, and enablement - and you make other people's writing better.
• Comfort working directly with executives - pressure-testing assumptions and translating strategy into narrative.
• A bachelor's degree or equivalent experience.

Preferred Experience:

• Experience marketing to or working with large-employer verticals such as healthcare, retail, financial services, or manufacturing.

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $220,000 - $283,500, variable compensation and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.

Role Posted:

Monday, August 31, 2026 - this role will be posted for a minimum of 3 days

Guild partners with the country’s most innovative employers, including Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, Spectrum, PepsiCo, Tyson, and more, to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify, develop, and mobilize internal talent, enabling workers to gain skills for in-demand roles and companies to stay agile. 

By connecting employees to real-world learning, coaching, and career support, and providing companies with actionable talent insights, Guild transforms all talent into high-impact contributors and positions companies for long-term, sustainable growth. For more information, visit https://www.guild.com.

Guild is a female-founded, certified B Corp. The company has been recognized by Fortune’s Change the World list (2021, 2025), the Forbes Cloud 100 (2020–2025), Great Place to Work (2022–2025), CNBC’s Disruptor 50 (2021–2024), TIME’s 100 Most Influential Companies (2022), Inc.’s Best-Led Companies (2021), Fast Company’s World Changing Ideas (2020), and B Lab’s Best for the World (2019), among many others.

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

• Access to low-cost, high-quality health care options through Collective Health and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Vacation policy to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 2-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth

Our home and headquarters in Denver, but some of our roles allow for remote work, allowing us to reach the best talent across the US. Please refer to the job location referenced below the job posting title to determine location. Roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. State locations and specifics are subject to change as our hiring requirements shift. 

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