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Staff Product Manager, Customer Decisioning & CLV

New York, NY, United States

The role

We are hiring a Staff Product Manager to own and evolve HelloFresh's customer prediction and decisioning portfolio, the suite of ML products that forecast customer value and, increasingly, decide the next best action for every customer: the right action, message, or nudge, for the right person, on the right channel, at the right moment.

You'll lead a squad of Data Scientists and Machine Learning Engineers on a mission to build the AI-powered engine that decides how HelloFresh creates and protects customer value across millions of customers and multiple markets. In this role, you will evolve our customer prediction and decisioning portfolio from a passive measurement layer that predicts value into an active engine that prescribes and orchestrates the actions that create it, moving from generic, rules-based segmentation to a sophisticated predict-and-optimize system that pairs models of each customer's lifetime value and incremental response with optimization that spends finite budget and attention where it returns the most. Your scope spans the entire customer journey: from first discovery to reacquisition and active retention, across every owned channel.

This is a commercial decision-making role, not a single-surface personalization role. CLV is the prediction that powers it; next-best-action is what we do with it. You will own both the prediction layer and the decisioning/orchestration layer that turns predictions into action.

You will advocate for a customer-centric philosophy: optimization as empowerment, not manipulation. Working backwards from customer needs, you'll ensure our AI helps customers make better-informed decisions, with rigorous standards around transparency, privacy, and fairness. Trust is our primary growth lever when customers feel understood, it drives long-term retention, higher order frequency, and advocacy.

You will serve as the voice of the customer and the single-threaded leader across Data Science, Engineering, Commercial, Marketing, CRM, and Growth translating ML capability into customer-first experiences and aligning the organization around one decisioning strategy.

 

What you’ll do

  • Own the vision, strategy, and roadmap for the customer prediction and decisioning portfolio across the full customer lifecycle evolving it from a measurement layer that predicts value into a decisioning engine that prescribes and orchestrates the actions that create it. Decide not just what action, but where and when.
  • Sense the opportunity and set direction: synthesize customer insight, commercial context, competitive signal, and ML advances into a clear, prioritized multi-quarter strategy then translate it into quarterly objectives the squad can execute.

  • Run a predict-and-optimize portfolio: partner with Data Science to advance our CLV, propensity, and uplift models extending prediction horizons beyond the near term, moving from cohort-level to customer-level granularity, and adding action-value attribution then pair them with budget/constraint optimization so we spend each marketing dollar where it returns the most. Ensure outputs are relevant, timely, and fair across segments.

  • Drive adoption of predictions as decisions: deepen how prediction outputs feed experimentation guardrails, CRM/communication decisioning, and growth & product strategy so models don't just inform analysis, they drive operational action.

  • Scale decisioning across all markets and touch points, ensuring consistent, explainable experiences customers understand and trust while navigating complex technical and operational trade-offs.

  • Define success metrics that balance customer and business outcomes satisfaction, retention, and engagement on one side; conversion, customer lifetime value, incremental lift, and ROI efficiency on the other and report directly on the outcomes that matter to both customers and the business.

  • Prioritize ruthlessly with rigorous product practices, balancing near-term efficiency wins against long-term strategic capabilities, and making clear pragmatic calls between ML, GenAI, heuristics, and simple rules based on ROI, latency, and maintainability.

  • Drive cross-functional alignment and adoption as a single-threaded leader across Tribes and Alliances influencing without authority to get Commercial, Marketing, CRM, and Growth to converge on, trust, and adopt a unified decisioning strategy.

 

What we’re looking for

Stakeholder influence & adoption
You have a strong track record of influencing senior, cross-functional stakeholders often without direct authority and driving alignment toward clear decisions rather than just consensus. You’re able to translate complex algorithmic or technical concepts into simple, compelling business narratives for executives, and you stay resilient in large, fast-moving organizations where ambiguity is the norm.

End-to-end product craft
You bring strong product leadership across the full lifecycle from opportunity identification to vision setting, strategy, execution, and prioritization under constraint. You typically have 6+ years of product management experience at Senior or Staff level, with a track record of shipping products that have had meaningful impact at scale across multiple markets.

Data-driven fundamentals
You are highly data-native and comfortable defining success metrics, designing and interpreting A/B and incrementality experiments, and reasoning about causal impact rather than surface-level metrics. You’re comfortable working with data directly (including SQL where needed) and don’t rely solely on others to form insights or recommendations.

AI-native operator
You actively use modern AI tools as part of your daily workflow for analysis, research, prototyping, and exploration. You’re able to form and test hypotheses faster by leveraging AI, increasing both your own velocity and that of the broader team.

 

What’s a strong advantage

ML fluency & science partnership
You’re comfortable working closely with Data Science and ML Engineering teams, and can engage meaningfully in discussions around model performance, feature engineering, uplift/causal inference, and the ML lifecycle. Prior experience in personalization, recommendations, propensity models, or decisioning systems is a strong plus.

Commercial & subscription acumen
You understand subscription-based business models and how pricing, promotions, and personalized offers influence LTV, retention, and churn. You can balance commercial outcomes with customer value in your decision-making.

 

What we offer

  • Competitive salary, 401k with company match that vests immediately upon participation
  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education (upon 2 years of service)
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
  • Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

 

New York Pay Range

$185,850 - $224,500 USD

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California Consumer Privacy Act Notice to Applicants and Employees

Pursuant to the California Consumer Privacy Act (“CCPA”), this notice provides information about the categories of personal information Grocery Delivery E-Services USA, Inc. (dba HelloFresh) collects about applicants and employees, and the purposes for which the categories of personal information shall be used and disclosed.

For additional information about HelloFresh’s data privacy practices, please see our website Privacy Policy here.

For purposes of this notice, “personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household, or as otherwise defined under the CCPA.

“Personal information” does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records, nor does it include consumer information that is de-identified or aggregate consumer information. It also does not include health or medical information covered by the Health Insurance Portability and Accountability Act (“HIPAA”) or the California Confidentiality of Medical Information Act (“CMIA”), nor does it include personal information covered by other specific privacy laws, such as the Fair Credit Reporting Act (“FCRA”), the Gramm-Leach-Bliley Act (“GLBA”), the California Financial Information Privacy Act (“FIPA”), or the Driver’s Privacy Protection Act.

HelloFresh collects or has collected in the preceding 12 months the following categories of personal information about applicants and/or employees:

Categories of Information (with Examples of Specific Information That May Be Collected)

  1. Identifiers: Real name, alias, postal address, email address, social security number, driver’s license number, passport number.
  2. Personal information, as defined by California Civil Code Section 1798.80(e): Name, signature, social security number, address, telephone number, driver’s license or state identification card number, education, employment, employment history, bank account number, or any other financial information, medical information, or health insurance information.
  3. Protected Characteristics: HelloFresh may collect characteristics of protected classifications (for example, age) under California or federal law as legally required, as permitted and in accordance with applicable state, federal, or local law.
  4. Commercial information: HelloFresh may collect commercial information (for example, purchase history) for applicants or employees who are also customers.
  5. Internet or other electronic network activity information: This may include, without limitation:
  • All activity on the Company’s information systems, such as internet browsing history, search history, intranet activity, email communications, social media postings, stored documents and emails, usernames and passwords
  • All activity on communications systems, including phone calls, call logs, voice mails, text messages, chat logs, app use, mobile browsing and search history, mobile email communications, and other information regarding an employee’s use of Company -issued devices
  1. Geolocation data: This may include GPS location data such as from Company-owned or Company-issued mobile devices, applications, or vehicles.
  2. Audio, electronic, visual, thermal, olfactory, or similar information: This may include, without limitation, information collected from cameras and similar devices or thermal information.
  3. Professional, educational, or employment-related information: This may include, without limitation:
  • Data submitted with an employment application including employment history, recommendations, etc.
  • Background check and criminal history; security check
  • Work authorization
  • Professional or educational licenses, certifications, degrees
  • Performance and disciplinary records
  • Fitness for duty data and reports
  • Benefit plan enrollment, participation, and claims information
  • Leave of absence information including religious and family obligations and physical and mental health data concerning employees and their family members
  1. Sensitive information: This may include, without limitation:
  • Social security, driver’s license, state identification card, or passport numbers
  • Account log-in, financial account, debit card, or credit card numbers in combination with any required security or access code, password, or credentials allowing access to an account
  • Precise geolocation
  • Racial or ethnic origin
  • Religious or philosophical beliefs
  • Contents of your mail, email, and text messages (unless the Company is the intended recipient of the communication)
  • Genetic information
  • Health information
  • Information related to sex life or sexual orientation
  • Information related to citizenship or immigration status
  1. Inferences: This may include inferences drawn from any of the information identified above to create a profile about an applicant’s or employee’s behavior, abilities, attitudes, and aptitude, depending on position or to identify correlations between certain characteristics and job success, analyzing data to improve retention, and analyzing employee preferences to inform HR policies, programs, and procedures.

Sources of Personal Information

We may collect your personal information from the following sources:

  • You. We may collect personal information directly from you or through your use of our facilities or systems, when you send us an email, contact us by phone, or otherwise communicate or interact with us as an applicant or during or after your employment. We may also collect information automatically from you when you use our information systems, etc.
  • Related Entities and Affiliates. We may collect information about you from our related parties and affiliates.
  • Social media and related services. We may collect information about you through your social media services consistent with your settings on such services or from publicly available websites consistent with their terms and conditions.
  • Third parties. We may collect information about you from third parties such as your references, background check vendors, staffing agencies, members, colleagues, emergency contacts, or other third-party sources that are lawfully entitled to share your personal information with us. This may include service providers or contractors who collect or process your personal information on our behalf.

How We Use Your Personal Information

HelloFresh uses the personal information listed above for conducting the recruiting and application process, performing onboarding, and managing the employment and post-employment relationship, for business-related purposes, and for legal compliance. For example:

  • Collecting and processing employment applications, including confirming eligibility for employment, performing background and related security checks, and conducting onboarding.
  • Communicating with applicants about a current application or future job opportunities.
  • Processing payroll and other forms of compensation; designing employee benefit plans, programs and administration including enrollment, claims handling, and leave of absence administration.
  • Maintaining occupational health programs.
  • Maintaining personnel records and complying with record retention requirements.
  • Communicating with employees/contractors and/or their emergency contacts and plan beneficiaries.
  • Complying with applicable state and federal health, labor, employment, benefits, workers’ compensation, disability, equal employment opportunity, workplace safety, and related laws, guidance, or recommendations.
  • Preventing unauthorized access, use, or disclosure/removal of the company’s property, including the company’s information systems, electronic devices, network and data, vehicles and other assets.
  • Ensuring and enhancing employee/contractor productivity, efficiency and logistics.
  • Ensuring compliance with the company’s policies and procedures including those related to its assets, information systems, and data.

 

  • Providing training and development opportunities.
  • Providing requested accommodations.
  • Designing, implementing, and promoting the company’s diversity and inclusion programs.
  • Facilitating the efficient and secure use of the company’s information systems.
  • For purposes related to the safety of employees, customers, and the public.
  • Improving accuracy of time management systems and attendance, including vacation, sick leave, and other leave of absence monitoring.
  • Evaluating an individual’s appropriateness for a particular position at the company or promotion to a new position.
  • Investigating complaints, grievances, suspected violations of company policies and for other workplace investigations; establishing, responding to and managing legal claims against the company and/or its personnel including civil discovery in litigation.
  • Facilitating other business administrative functions and strategic activities, such as coordinating travel, for risk management, information technology and communications, financial management and reporting, workforce and succession planning, merger and acquisition activities, and maintenance of licenses, permits and authorization applicable to the company’s operations.
  • As required by applicable law.

Disclosures

To carry out the purposes outlined above, we may disclose your personal information to the following categories of third parties:

  • Related entities (e.g., access to common human resources platforms between HelloFresh and related entities)
  • Service providers, contractors, and vendors (e.g., background check providers, third-party staffing agencies, payroll processors, benefits administrators, insurers, travel agencies, security consultants, information technology providers including HRIS software, IT support, data storage providers, etc.)
  • Professional advisors (e.g., lawyers, auditors, accountants, consultants)
  • Government entities (e.g., regulatory agencies; law enforcement concerning conduct or activity that we reasonably and in good faith believe may violate federal, state, or local laws)
  • Third parties for legal, compliance, or business related purposes, including as needed to comply with federal, state, or local laws; comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities; investigate claims or allegations or to establish, exercise or defend legal claims; or to evaluate or conduct a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control or acquires all or part of the assets of our business.
  • Third parties as directed by you (e.g., references, emergency contacts).

 

We may disclose or may have disclosed this information in the preceding 12 months the following categories of personal information to service providers or contractors:

Identifiers and contact information

Protected status

Commercial information

Internet or other electronic network activity

Geolocation data

Audio, electronic, visual or similar information

Professional, educational, and employment information

Sensitive information

Inferences drawn from personal information

Selling and Sharing Personal Information

The Company does not “sell” or “share”, as those terms are defined under the CCPA, the categories of personal information we collect. We do not have actual knowledge that we sell or share the personal information of individuals under the age of 16 years.

The Company does not use or disclose your sensitive personal information for purposes that, with limited exceptions, are not necessary for the application process or the employment/post-employment relationship; are not reasonably expected by an average individual in this context, or are not otherwise permitted under the CCPA or by regulation.

Retention

We retain your personal information for as long as necessary to achieve the purpose for which it was collected. We may retain your personal information for longer as necessary to comply with our legal or reporting obligations, to satisfy our legitimate business needs (e.g., resolve disputes, enforce our legal agreements and policies), or as otherwise permitted or required by applicable law. We may also retain your personal information in a deidentified or aggregated form so it can no longer be associated with you.

 

To determine the appropriate retention period for your personal information, we consider various factors such as the amount, nature, and sensitivity of your information; the potential risk of unauthorized access, use or disclosure; the purposes for which we collect or process your personal information; and, any applicable legal requirements.

California Resident Individual Rights Requests

Individuals who are residents of the State of California have the following rights, subject to

certain limitations and verification of identity or authority to make a request.

Right To Know About Personal Information Collected or Disclosed. You have the right to request information beyond what we have disclosed above regarding the following, to the extent applicable:

  • The categories of personal information the company collected about you
  • The categories of sources from which that personal information was collected
  • The business or commercial purposes for which that information was collected, sold, or shared
  • The categories of third parties to whom the information was disclosed
  • The specific pieces of personal information collected

Right To Request Deletion of Your Personal Information. You have the right to request that we delete the personal information we collected or maintain about you. Once we receive your request, we will let you know what, if any, personal information we can delete from our records and will direct any service providers and contractors to whom we disclosed your personal information to also delete your personal information from their records.

There may be circumstances where we cannot delete your personal information or direct service providers or contractors to delete your personal information from their records. Such instances include, without limitation, when the information at issue is maintained: (a) to enable solely internal uses that are reasonably aligned with your expectations based on your relationship with the company and compatible with the context in which you provided the information, or (b) to comply with a legal obligation.

Right to Request Correction. You have the right to request that the company correct any inaccurate personal information we maintain about you, taking into account the nature of that information and purpose for processing it.

Right to Withdraw Consent. If we are processing your personal information in reliance on your consent, you have the right to withdraw that consent.

We will not discriminate or retaliate against you for exercising any of the rights described above.

Submitting CCPA Rights Requests

To submit a CCPA Rights request, please email us at privacy@hellofresh.com or hrhelp@hellofresh.com.

We reserve the right to only respond to verifiable Requests to Know, Delete, or Correct that are submitted as instructed. A verifiable consumer request is one made by any individual who is:

  • The individual who is the subject of the request,
  • An individual on behalf of the individual’s minor child; or
  • The authorized agent of the individual.

What to submit. If we request, you must provide us with sufficient information to verify your identity and/or authority to act on behalf of the individual. In general, we may ask you to provide identifying information that we already maintain about you or we may use a third-party verification service. In either event, we will try to avoid asking you for sensitive personal information to verify your identity. We may not be able to respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. However, making a verifiable request does not require you to create an account with us.

Additionally, you will need to describe your request with sufficient detail to allow us to review, understand, assess, and respond. We will not use the personal information we collect from an individual to determine a verifiable request for any other purpose, except as required or permitted by law.

Our response. We reserve the right to charge a fee to process or respond to your request if it is excessive, repetitive, or manifestly unfounded. If we determine that a request warrants a fee, we will attempt to notify you as to why we made that decision and provide a cost estimate before completing your request.

Authorized Agent. You may authorize a natural person or a business (the Agent) to act on your behalf. When you submit a Request to Know, Correct, or Delete, the Agent must provide proof that you gave the Agent signed permission to submit the request, and you either must (i) verify you own identity with the business or (ii) directly confirm with us that you provide permission to the Agent. However, these steps are not required when you have provided the authorized agent with power of attorney pursuant to Probate Code sections 4000 to 4465. We reserve the right to deny requests from persons or businesses claiming to be authorized agents that do not submit sufficient proof of their authorization.

Spouses, Dependents, and Associates

If you have knowledge that the company has collected personal information related to your spouse, dependent, or associate, please share a copy of this notice with all such individuals.

We reserve the right to amend this notice at any time without advance notice. Please direct questions about this notice by emailing us at privacy@hellofresh.com or hrhelp@hellofresh.com.

Last Updated: April 13, 2026

For more information or any questions about this notice or HelloFresh’s privacy policy, please contact your HR manager.

Have you reviewed the above California Consumer Privacy Act Notice to Applicants and Employees?

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US Demographic Questions

HelloFresh values diversity in all forms, and develops programs to reflect this value. If you’d like, please share additional information about yourself. Providing this information is completely voluntary. Responses will be anonymized and used in aggregate only in support of our ongoing commitment to building an inclusive environment at HelloFresh.

Your responses will not be associated with your application, is not accessible to anyone involved in the hiring process, and has no effect on your opportunity for employment. We hope that you will voluntarily complete this form and support us in our diversity, equity and inclusion efforts.

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