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Senior Staff Product Marketing Manager

San Diego, California, United States; Seattle, Washington, United States

Impinj delivers the Physical Intelligence that connects the physical world to the AI-powered digital world, fueling automated workflows and improving consumer experiences. From retail merchandise and groceries to packages and shipping pallets, Impinj products and solutions identify and track tens of billions of everyday items, providing real-time operational insights about every item enterprises make, move and sell. We are, quite literally, the eyes and ears of smart enterprise systems. Come help us build technology and solutions that enable businesses to visualize everything, waste nothing and act instantly.

Team Overview:

Impinj is seeking a Senior Staff Product Marketing Manager to drive the go-to-market strategy for our portfolio of market-leading IoT solutions and services. This role combines technical expertise, market insight, and collaboration to drive revenue growth, market differentiation, and brand visibility in a highly competitive industry. You will join the collaborative team that leads the marketing launch and market share growth initiatives for our solutions and services. The ideal candidate understands wireless IoT technologies and SaaS products and has proven experience delivering go-to-market programs that accelerate adoption of IoT products and solutions. Must be located in San Diego, CA. 

What You Will Do:

  • Own the strategy and execution of product marketing initiatives that drive adoption and revenue growth, including go-to-market planning, messaging and positioning, and product launches
  • Create compelling product positioning, messaging, and content that clearly communicates the value of our Impinj solutions and services to technical and business audiences in the wireless, telecom, and IoT sectors
  • Plan and execute product and solution launches in collaboration with corporate marketing, sales, and product teams, ensuring alignment with business objectives
  • Work closely with product management, sales, market development, and corporate marketing to develop and evolve the go-to-market strategy to increase Impinj revenue, market share, and return-on-investment
  • Collaborate with our product management and product application teams to develop technical marketing content, webinars, and product training materials
  • Support internal enablement by training sales and customer-facing teams on product and solution messaging and positioning

What You Will Bring:

  • 12+ years of product marketing, technical marketing, business development, product management in the semiconductor or wireless technology sector
  • Bachelor’s degree in engineering, technology, or related field
  • Ability to quickly understand and apply emerging technologies to business strategy
  • Strong technical expertise combined with business acumen and strategic thinking
  • Demonstrated success collaborating across teams to drive execution for complex, technical products in a partner ecosystem
  • Critical thinking and problem-solving skills to navigate sophisticated market dynamics
  • Proven experience in delivering impactful messaging, positioning, and marketing collateral
  • Excellent communication, presentation, and influencing skills across internal teams and external stakeholders
  • Willingness to travel up to 20%, including some international trave

Compensation & Benefits:

The benefits listed below may vary depending on the nature of your employment with Impinj and the country where you work.

The typical base pay range for this role across the US is $148,000- $222,000. Individual base pay depends on various factors such as complexity and responsibility of role, job duties, requirements, and relevant experience and skills. Both market wage data and the mid-point of the pay range is reviewed and used as the starting point for all new hire offers. Offers are made within the base pay range applicable at the time.

At Impinj certain roles are eligible for additional rewards, including merit increases, annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. US based employees have access to healthcare benefits; a 401(k) plan and company match among others.

For a more comprehensive list of US employment benefits, click here. 

US Export Controls:

This position has access to technologies or data subject to U.S. export control regulations. Under these laws, the release or transfer of export-controlled items or information to individuals who are not classified as "U.S. persons" (as defined by Immigration & Nationality Act) may require prior authorization from the U.S. government. We may require additional documentation related to national identity to determine whether an export compliance license is required for any export-controlled items. This information is requested solely for the purpose of complying with U.S. export control laws and will not be used for other purposes. Learn more about export compliance here.

Why work at Impinj:

Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj provides an environment that fosters openness and innovation and is developing technology that delivers a positive impact on the world. Collaboration and teamwork are highly valued, and accomplishments are duly celebrated. We have an open paid time-off policy paired with a respect for work/life balance. Our headquarters is located in Seattle with spectacular views of the Olympics, Lake Union, and Mt Baker, which can be enjoyed from our rooftop deck. Our Brazilian site is in Porto Alegre, Rio Grande do Sul state, at “Tecnopuc,” a technology park that offers a very nice workplace for the development of groundbreaking technologies. Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Purpose: At Impinj, we are committed to using technology to improve our processes while maintaining the highest standards of integrity and fairness. This policy outlines the permitted uses of artificial intelligence (AI) in our recruitment process for both candidates and our hiring teams.

How Impinj's Recruiting team uses AI:
1.    Interview Scheduling: AI-powered scheduling tools may be used to coordinate interview times between candidates and interviewers. This ensures a more efficient and convenient scheduling process for all parties involved.
2.    Skill Assessments: AI-based assessments may be used to evaluate specific skills relevant to the job. These assessments are designed to provide an objective measure of a candidate's abilities. Results from AI assessments will be considered alongside other evaluation methods to ensure a comprehensive review of each candidate.
3.    Interview transcription: With a candidate’s verbal consent, we may use AI to transcribe and summarize our interviews to reduce reliance on manual notetaking during an interview.

Candidate Expectations:
•    Preparation: We encourage candidates to use available resources for preparation. This includes conducting online research, engaging with professional networks, and asking clarifying questions.
•    Live Interviews: Candidates may not use AI to supplement their performance during live interviews, complete take-home assignments, or for sample work submissions, unless explicitly instructed or agreed upon by a member of the Impinj Recruiting team prior to the live interview or otherwise in advance of the assignment. We want to see your independent ability to think and perform. 

Impinj reserves the right to disqualify candidates based on the necessary skills and qualifications for the role(s) in which they’ve applied. If a candidate is reasonably suspected to be using AI during without pre-approval by a member of the Impinj Recruiting team, the candidate may be invalidated for the role.

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
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Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Impinj’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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