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Director of Product Marketing

Hybrid (Boston, MA)

LinkSquares is the leading contract lifecycle management company in the legal industry, named a Strong Performer in The Forrester Wave™: Contract Lifecycle Management (CLM). 

Businesses run on contracts—they drive revenue, manage obligations, enable financing, and support reporting activities. Our AI-powered CLM SaaS product suite delivers end-to-end solutions trusted by some of the world’s most respected organizations, including DraftKings, Wayfair, TIME, and the Boston Celtics. We are proud to support our customers in achieving their goals, and remain dedicated to delivering value and innovation to meet their needs.

We ranked #174 on Deloitte’s Fastest-Growing Companies in North America, named “Contract Management Solution Provider Of The Year” by LegalTech Breakthrough Awards, and were proudly featured at #707 on the 2024 Inc. 5000 list of America's fastest-growing private companies.

At LinkSquares, our AI-powered, end-to-end contract management and analytics platform takes the manual, time-consuming, tedious tasks out of the contracting process. With LinkSquares, legal, finance, HR, and procurement teams save time, cut costs, and improve business outcomes. We are a 200+ person company headquartered in downtown Boston.

We are looking for a Director, Product Marketing with experience in: developing strong positioning and compelling messaging; product launch planning and execution; ICP and persona research; analyst relations and campaign ideation and support. You will get to know our ideal customer profile, live the customer journey, help define future innovation, and build stories to engage customers for long-term success, all while differentiating us from the competition. The LinkSquares Product Marketing team is responsible for being the voice of the customer internally enabling us to inform product roadmap and bring new products to market through differentiated messaging, collateral, sales enablement, customer engagement, and cross-functional activation.

This role operates at the intersection of product, marketing, sales, and customer success. Our ideal candidate is a compelling storyteller, excellent writer, and creative thinker, able to transform customer needs and solutions into simple differentiated messages, while also having a passion for collaboration, project management, and go-to-market initiatives. 

Responsibilities

  • Lead the development of product messaging, positioning, and enablement, with an eye toward competitive differentiation across all relevant personas
  • Drive awareness and adoption of LinkSquares products/solutions through expanding our customer base and clearly communicating our value to our ideal customer profile and use cases
  • Own project management, planning, and timelines on major launches in key innovation areas. Execute product launches that demonstrate innovation to drive new logo acquisition and customer retention
  • Develop a deep understanding of the voice of our customers/prospects and take action on quantitative and qualitative insights that drive results across marketing, sales, product, and customer success
  • Product: Influence roadmap and lead launches for new products/capabilities
  • Marketing: Shape GTM Strategy with creative ideas that position LinkSquares as a leader and help achieve our pipeline goals
  • Sales: Collaborate to inspire and win customers  by communicating how LinkSquares can solve prospects’ problems (ICP & persona level)
  • Customer Success: Drive deeper adoption and engagement across customer segments. Introduce solutions and features that solve their business problems and increase loyalty
  • Partner with demand generation team to tell compelling stories that help build demand and pipeline (Thought leadership, website updates, product demos, product tours, webinars & more)
  • Create product/solution specific content including but not limited to solution brief, datasheet, eBook, whitepaper, case studies, one-pager and more
  • Develop compelling and easy to understand internally facing content for GTM team including; sales training, positioning, messaging, FAQs, battle cards & more

Qualification/Experience 

Demonstrated experience in leading product marketing that includes:

  • Messaging and positioning, competitive analysis, quantitative and qualitative analysis, product launch management, Analyst Relations, GTM strategy and sales tool development, leveraging customer and market insights to inform product roadmap, and more
  • 5-7+ years experience storytelling and delivering compelling product marketing results
  • B2B SaaS / technical product marketing experience required. CLM experience preferred
  • Experience collaborating effectively with sales and customer-facing teams to achieve revenue results
  • A track record of delivery on complex projects, using strong organizational skills and ability to work cross-functionally and with executive stakeholders
  • Excellent written and oral communication skills

About LinkSquares

Founded in 2015 with headquarters in Boston, we offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, unlimited vacation, paid parental leave and more. Learn more here: https://linksquares.com/careers/ 

For legal teams needing to move their business forward faster, LinkSquares provides a contracting platform for writing better contracts, analyzing what’s in existing contracts, and working better with their team. It differs from other tools on the market with its powerful AI insights, speed to providing tangible results, and ability to help the entire company collaborate better. LinkSquares saves companies hundreds of hours and thousands of dollars by eliminating manual contract processes and reducing the need for outside counsel. For more information, visit https://linksquares.com/.

LinkSquares is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. 

 

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