Interim VP Growth & Search Marketing Contractor

Madison Reed is looking for an interim VP of Growth and Search Marketing to provide leadership and operate a team of high performing acquisition and lifecycle marketers, as well as be hands-on execution in Paid Search Marketing during a 5 month period while team members are on maternity leave. In partnership with key leadership like the CMO and Channel GMs, you will lead brand, media, and new customer acquisition and drive revenue growth across all omni-channels of the Madison Reed brand with a priority focus on Owned & Operated (Direct to Consumer, Hair Color Bars) plus Wholesale and Amazon.

This role reports to the CMO, is a full time contractor and remote. The role provides maternity leave coverage for two marketing roles (VP of Growth & Sr. Manager Paid Search) starting approximately mid-June through October 2025 (5 months). 

The contractor fee for this position is between $160 and $200 per hour, 40 hours per week. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Responsibilities:

VP Growth Interim Function (75% of time)

• Coach and develop team of high performing marketers across acquisition, lifecycle marketing and field marketing functions
• Responsible for ongoing acquisition strategy and lead a team to execution that meets growth and LTV/CAC objectives across online and stores.
• Oversee the development, testing, and execution of campaigns across a variety of channels: including but not limited to paid social, TV, direct mail, radio, podcast, SEM/SEO, out of home, local marketing
• Provide leadership and strategic guidance, in support of our lifecycle strategy (i.e. Email, SMS, Push & Review CRM platform)
• Provide thought partnership and planning guidance to PR, Partnerships, Influencer & Organic Social teams to scale these channels and deliver on both brand and growth goals
• In partnership with Wholesale & Amazon GM teams, provide guidance and team support in execution of marketing initiatives specific to those channels
• Build and nurture strong relationships with key business leaders like GMs, Finance, Digital Product, Engineering, Creative and Analytics
• Present weekly/monthly reports on key growth KPIs with executive-level explanation of variances vs. plan and actionable insights and/or corrective actions
• Financial planning, forecasting and KPI setting for acquisition business in partnership with GM and Finance teams

Sr Manager Paid Search Function (25% of time)

• Support new customer acquisition being driven through hands on management of our Paid Search channels (Google, Microsoft, Yelp, etc.) delivering new client targets on budget for our Direct to Consumer and our Hair Color Bar businesses 
• Lead Paid Search campaign implementation and execution through close collaboration with external vendors, reps, as well as internal teams
• Collaborate with external partners on launching new campaigns, creative testing, implementing/QA’ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
• Work closely with internal teams such as creative, analytics, product – to compose briefs and establish timelines, create and distribute assets, execute creative and site testing, identify customer behavior, communicate results, etc. - to achieve acquisition goals
• Maintain performance reporting and analysis across all Acquisition channels – aggregate and analyze data from a variety of sources (vendor reporting, Google Analytics, internal database, etc.) to measure the effectiveness of marketing initiatives and identify insights into customer behavior
• Implement and monitor testing initiatives that employ A/B and multivariate testing models to targeting, creative, and other campaign elements in order to maximize KPIs

Qualifications:

• 10+ years experience in growth marketing with a strong focus on digital acquisition & brand
• 4+ years of recent experience in Google and other Paid Search platforms, managing programs with $100K+ average monthly spend in-house 
• Experience in geo-targeting and localized search marketing
• Expertise in paid social, digital advertising, offline channels, local/retail store marketing, SEM/SEO
• Experience scaling spending in a dynamic marketplace while managing LTV/CAC
• Expertise in growth forecasting and attribution modeling with the ability to build multi-channel growth models
• Strong command of data with the ability to pull from structured and unstructured sources
• Desire to roll up your sleeves and do the work, yet have experience and enthusiasm for building/leading a team
• Exhibits a creative, experimental, iterative mindset with the desire to test and learn efficiently
• Exhibits a strong product mindset with demonstrated experience owning user flows to drive customer acquisition

Physical Demands: While performing the duties of this position, team members will regularly stand/walk for four plus consecutive hours; repetitive and regular bending and twisting at the waist; manipulating fingers and hands, bend and reach wrists and arms, reach with hands and arms or move up to ten pounds. May occasionally sit, kneel, stoop, crouch, and lift, push, pull up to ten pounds. Additionally, team members will communicate regularly with guests via ongoing conversations and consultations.

We are Madison Reed.

We’re disrupting a $50 billion industry.

Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

We live our values.

Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules.

Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.

Join us in our mission to live life colorfully and make personal care more personal.

Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.