Lead Social & Earned Media Intelligence Analyst

DC | VA | MD | TX | CA | IL | MO | NY | MA

Overview

Method+Mastery has an immediate opening for a talented, experienced social intelligence analyst to help our Fortune 50 clients maximize their marketing and communications efforts through research and media monitoring / reporting on a variety of global social and earned media campaigns. Our team is responsible for analyzing and synthesizing data to provide actionable insights and tactical recommendations to our clients. Positions are available in Texas, California, Maryland, Virginia, Illinois, Missouri, Massachusetts, New York and Washington, D.C. This position offers the opportunity for a hybrid set-up with work-from-home and work-from-office flexibility.

Methods+Mastery is an entrepreneurial, collaborative environment that values talented, creative people who like to work with others to create cutting-edge programs for our clients. We’re seeking someone who is passionate about social, data and analytic tools. Someone who has an innate curiosity and the desire to find out "why?” Our team is growing at an amazing rate, and this is an opportunity to produce work for top clients in an entrepreneurial and collaborative environment that values team above all. We do great work – and hire only great people, too.

Methods+Mastery is actively committed to increasing our team’s diversity, aggressively eliminating systemic barriers to equity, and fostering a culture where different backgrounds and perspectives are respected and celebrated. We firmly believe a team of many diverse perspectives not only makes M+M a better place to work, it is also critically important for producing creative and thoughtful work that represents the world we live in. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ+ community, veterans, individuals with disabilities, and neurodivergent people.

The anticipated salary range for this position is $107,000 - $165,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

Sound like what you’re looking for?

Responsibilities

  • A senior role on the Intelligence and Analytics team that produces analyses of social and earned media data across multiple programs and social channels.
  • Working with (and mentoring) junior and mid-level analysts on the required methodologies to synthesize social and digital data.
  • Consulting clients with a POV on social media and social measurement models and best practices
  • Create audience profiles and segmentation analyses using market research tools.
  • Provide monthly and yearly updates to internal teams and clients.
  • Develop and understand KPIs, dashboards and scorecards.
  • Ability to look at a cultural moment and find social applications to it - provide strategy and recommendations
  • Leading the projects with the client
  • Research and synthesize trends and developments across industries, platforms and audiences.
  • Liaise closely with client service teams to provide tangible client recommendations.
  • Work as a collaborative, decisive partner and liaison across all parties including clients, vendors, creative staff, and operations.
  • Stay current with the latest social measurement trends, as well as relevant industry trends.

Qualifications

Must-haves:

  • 8+ years of total experience gained in digital marketing, and/or analytics.
  • Strong analytical skills; must be proficient in analyzing and interpreting social-related data from standard software packages and client databases (e.g. Brandwatch, Netbase Quid, Talkwalker, Sprinklr, etc.)
  • Comfortable finding the meaning in data, turning data into stories, and presenting data.
  • Excellent verbal and written communications skills to effectively communicate campaign performance to internal and external stakeholders.
  • Understand client’s business requirements, and design reporting and analysis approaches tailored to them.
  • Ability to quickly pattern spot and surface actionable insights; separate signal from noise.
  • Experience distilling complex and high volumes of data into simple KPIs and data visualizations / dashboards / scorecards.
  • Experience writing clear and concise presentations for clients summarizing data insights, outcomes and implications in a straightforward and enlightening way for clients.
  • Experience with measurement, benchmarking, and data interpretation in Excel or Google Sheets.
  • Ability to collaborate and work well with others.
  • Ability to teach junior analysts the best practices of the marketing intelligence industry
  • Past experience leading social analytics or intelligence reporting/research projects

Nice to haves:

  • Background providing evaluative volumetric and content analysis with media monitoring tools such as Cision / Trendkite, Meltwater, Onclusive, Signal AI, Zignal, or Newswhip.
  • Experience with real-time listening for real-time engagement.
  • Skilled user of tools such as Tableau, Power Pivot, or Quantivo.
  • Experience with Google suite of tools is a plus (Google Sheets, Google Data Studio, or Google Cloud Platform).
  • Experience with Google Analytics or other web analytics tools.
  • Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or Iconoculture.
  • Experience with paid media and social boosting measurement.
  • Experience with influencer performance program development and measurement.
  • Experience with data science, data engineering, machine learning or AI.
  • Ability to contribute an increasing level of innovation in data and analytics.

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