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Director of Insights

New York, NY

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

About the Role

As a Director of Insights at MrBeast, you will step into a pivotal role as the architect of our audience narrative. You will champion our data-driven story, positioning MrBeast as the undeniable, definitive voice in creator-led marketing. This is more than a research role; it’s an opportunity to influence how the biggest brands in the world understand and connect with the next generation of audiences. You will act as a key partner to our Sales organization, translating complex first-party signals into clear, compelling, and winning pitches that help our partners achieve their goals. By diving deep into the data and crafting the stories behind the numbers, you will empower our team to bring our ambitious vision to life, ensuring that every partnership we forge is rooted in authentic insights and unparalleled audience understanding.

You will author category perspectives, host MrBeast-branded webinars and briefings, represent the company at major industry events, and support Strategist Account Directors on high-stakes pitches requiring a bespoke research angle. This role requires the presence and credibility to hold a keynote stage, along with the willingness to draft study protocols, edit reports, verify citations, and build decks.

What You’ll Do

  • Spearhead proprietary research and package first-party audience signals to deliver high-impact commercial narratives for Sales.
  • Publish category-defining perspectives across priority verticals, serving as both strategic sales tools and key press opportunities.
  • Represent MrBeast on select major industry stages, webinars, and executive roundtables to showcase our thought leadership.
  • Partner with VP’s and Account Directors to develop bespoke research angles for high-stakes strategic partnership pitches.
  • Maintain a hands-on approach to crafting protocols, verifying citations, editing reports, and designing pitch-ready presentations.
  • Host a regular cadence of MrBeast-branded webinars and briefings for agency partners and brand-side marketing leaders.
  • Remain closely involved in research execution by drafting, editing, verifying citations, developing study protocols, and building presentation decks.

What We’re Looking For

  • 15+ years of experience in media research thought leadership, brand marketing strategy, industry analysis, or executive-level insights at a publisher, platform, agency, or research firm.
  • A substantive published body of work, including original studies, category perspectives, or research publications that have circulated within the industry under your name.
  • Strong stage presence with experience delivering keynotes, moderating panels, or presenting research to client audiences at major industry events.
  • Fluency across Google Analytics, Nielsen, Comscore, and MRI-Simmons from a research synthesis and storytelling perspective.
  • Proven ability to combine first-party and third-party data sources into coherent, persuasive commercial narratives.
  • Direct experience turning a publisher’s or platform’s first-party audience data into pitch-ready stories for Sales and senior client stakeholders.
  • Excellent writing, editing, presentation, and citation-verification skills.
  • A willingness to remain hands-on and complete the detailed work required to move a study, presentation, or pitch across the finish line.

The target total compensation includes a fixed annual salary of $155,000 – $194,000, an employee equity plan grant, an annual bonus, plus comprehensive benefits.

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance 
  • Company contributions to employee Health Savings Accounts (HSA) 
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package 
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

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