Sr. Agency Partner, Advertising

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. We help millions of people around the world lead healthier lives through intuitive and impactful nutrition and fitness tracking. As the world’s most popular health and wellness app, we combine cutting-edge technology with a mission-driven approach to empower users on their wellness journeys.  Our freemium app, supported by ads, is a key part of our mission to make food tracking accessible to everyone.  MyFitnessPal aims to enhance the user experience by incorporating premium ad formats that are not only engaging for users but also provide a significant revenue stream for the platform as our user base expands.

We are seeking a strategic and results-driven Sr. Agency Partner, Advertising to lead MyFitnessPal's relationships with two of the world's largest media agency holding companies: Publicis Groupe and Omnicom Media Group (OMG). You will be the senior point of contact for agency leadership, planners and trading teams, building agency-level partnerships, joint business plans and repeatable buying paths that make MyFitnessPal a default consideration across their clients' plans. You'll work cross-functionally with our Client Partners, product, engineering, revenue operations and marketing teams to turn agency relationships into scaled, recurring revenue. This role will require 30 - 50% travel.

What you’ll be doing: 

• Serve as the primary relationship owner for Publicis Groupe and Omnicom Media Group, engaging across agency leadership, investment and trading, strategy and planning, and data and innovation teams
• Develop and execute joint business plans with each holding company that drive revenue, preferred-partner status and long-term retention, including annual agreements and incentive structures where appropriate
• Map each agency network's client portfolio to MyFitnessPal's audiences and ad products, and proactively bring tailored ideas and RFP-ready solutions to planners ahead of key planning cycles
• Educate and train agency teams on MyFitnessPal's audiences, premium ad formats, measurement capabilities and buying options (direct, PMP/programmatic and agency platform integrations)
• Work in lockstep with the Client Partner team on shared advertisers, defining clear rules of engagement so agency and direct efforts are complementary and conflict-free
• Collaborate closely with Ad Ops, Rev Ops and Product to ensure flawless execution, streamline agency buying and billing workflows, and relay agency feedback to inform the roadmap
• Use data-driven insights to track agency pipeline, share of wallet and campaign performance, and communicate results through regular business reviews with agency leadership
• Identify opportunities to expand within existing agency clients and win new advertiser budgets across categories, and support the sales team on agency-led RFPs and proposals
• Lead contract negotiations and manage deal structures, including annual agency agreements, IOs and PMP/programmatic deals
• Stay informed on holding company strategy, agency organizational changes, competitor offerings and emerging technologies in the advertising landscape

Qualifications to be successful in this role: 

• 8-10+ years of experience in digital advertising, media sales, or client management, preferably at a publisher, ad tech company, or agency
• Proven track record of exceeding revenue targets and building deep, multi-level relationships with media agencies
• Existing relationships with, and working knowledge of how to navigate, Publicis Groupe and/or Omnicom Media Group, including their planning, buying and trading structures
• Strong understanding of digital advertising products, including programmatic, social, display, video and native formats, and of agency buying platforms and processes
• Excellent communication, presentation and interpersonal skills, including comfort presenting to agency executives and leading cross-functional working sessions
• Analytical mindset with experience using tools like Google Analytics, Excel and ad platforms.
• Ability to thrive in a fast-paced, cross-functional environment

Preferred Qualifications:

• Experience negotiating holding company-level agreements or preferred-partner programs
• Experience working with Fortune 500 clients or large-scale ad campaigns through agency channels
• Familiarity with marketing performance metrics, attribution models and agency data and measurement partnerships

What We Offer:

OTE range for this role is $150,000 - $300,000 (Base + Bonus)

• Competitive salary and performance-based bonuses
• Comprehensive benefits package (health, dental, vision, 401(k), etc.)
• Flexible work environment
• Opportunities for professional development and career growth

Exciting Full-Time Employee Benefits, Perks and Culture

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit. 

Give Back: Use  your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships.  We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters. 

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make. 

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities  to continuously grow and enhance your skills. 

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

 

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify.