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Director, Retail Strategy Lead

New York

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

As the Retail Media Strategy Lead you are an absolute Retail Rockstar thriving in the fast-moving, demanding environment that is media strategy, planning and activation.  You love agency account management and establishing strong trusting relationships with clients, retail partners, and internal stakeholders.  You are not afraid to have a strong POV or to challenge legacy ways of working.  You are open to receiving and giving feedback across teams as we constantly iterate to identify the best, most effective and efficient ways of working and process.      

Responsibilities

  • Lead retail media strategy and planning across a portfolio of beauty brands across multiple retailers including Amazon, Walmart, Target, Ulta, Macys
  • Lead connected commerce strategy and planning ensuring retail data and insights are leveraged in brand and national media for total strategic and activation alignment 
  • You understand and are up to date on the latest retailer offerings to ensure we are always at the cutting edge of testing new opportunities and extracting maximum value with our retail partners
  • Partner across multiple discipline teams such as search, social, programmatic, video, and analytics to deliver holistic, omnichannel brand solutions inclusive of yearly audience planning and strategy across media types.
  • You will self-upskill to be the subject matter expert on all aspects of beauty category marketing 
  • Establish strong relationships with clients and retail partners built on trust and collaboration

Qualifications

  • Minimum of 8-10 years total performance and retail media experience 
  • Strong understanding of the broader media ecosystem and how retail is integrated across the consumer journey
  • You are deeply curious and constantly seeking to learn to keep pace in the quickly evolving retail media landscape
  • You have a high EQ and an intuitive understanding of how to keep teams focused amidst multiple changing priorities
  • You are not intimidated by data; in fact you are drawn to data and insights as the oxygen that fuels the elevation of media strategy and activation
  • You have the ability to tease actionable insights from performance trends and articulate in a narrative that is simple and easy to understand
  • The innate ability to win friends and influence people across teams both internally and externally

 

#LI-KR1

 

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$90,000 - $215,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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