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Product Marketing Manager

New York, New York, United States

Hi, we're Oscar. We're hiring a Product Marketing Manager to join our Product Marketing Team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

The Product Marketing Manager is responsible for the strategic development, execution, and optimization of go-to-market strategies that bring Oscar's insurance products and digital experiences to life. This role has a unique position within Insurance Marketing sitting at the intersection of Insurance Plan Design and Tech Innovation, serving as a dedicated expert who works across the lifecycle to champion the customer and drive growth through delivering internally and externally-facing products and experiences to market.

You will serve as a strategic partner throughout the product development lifecycle, translating market intelligence and customer insights into actionable product requirements. You will lead the development of high-impact positioning and messaging architectures. These architectures will ensure that complex insurance products and advanced technical capabilities are distilled into motivating stories. You will also be purpose-built to solve identified customer pain points.They will identify and deep-dive into target audiences and personas, partnering closely with Product, Design, Research, and Sales to inform the product roadmap and execute seamless launches. This role closes the gap between technical complexity and customer need, reinforcing Oscar's commitment to a frictionless lifestyle brand, creating differentiated narratives that drive customer engagement, broker trust, and long-term retention across our national footprint.

You will report into the Associate Director, Product Marketing.

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $117,576 - $154,318 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.

Responsibilities:

  • Execute Go-to-Market Orchestration: Drive the end-to-end go-to-market lifecycle for products, ensuring seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
  • Serve as a Strategic Domain Expert: Act as the primary marketing point of contact; proactively identifying market needs and representing the "Voice of the customer" in cross-functional forums to ensure product developments align with member lifestyle goals.
  • Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
  • Collaborate with Product, Design, and Research: Partner deeply with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.
  • Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.
  • Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.
  • Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
  • Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.
  • Compliance with all applicable laws and regulations
  • Other duties as assigned

Requirements:

  • Bachelors degree or 4+ years commensurate experience
  • Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
  • Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.
  • Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
  • Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
  • Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.

Bonus points:

  • Industry Expertise: Direct experience in Health-Tech, Insurance (Payers), or highly regulated Fintech. Familiarity with the "lifestyle" side of health insurance (Individual & Family Plans, Virtual-First models) is a significant plus.
  • Research Mastery: Hands-on experience with Generative and Evaluative research to drive product strategy.
  • Broker/B2B2C Strategy: Experience building Sales Enablement toolkits specifically for brokers or third-party distributors in the healthcare space.
  • Technical Savvy: High comfort level with AI/LLM product narratives and the ability to explain complex technical guardrails (like AI safety and QA) to a non-technical audience.

Travel required?

  • Up to 10%

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here. 

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency:  Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.

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