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Product Marketing Manager

Charlotte, North Carolina, United States; Hoffman Estates, Illinois, United States; Hudson, Ohio, United States

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.


PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

 

About the Job Opportunity

The Product Marketing Manager supports the execution of go-to-market strategy, positioning, and sales enablement for PartsSource solutions. This role works closely with Product, Sales, and Marketing teams to translate complex healthcare workflows into clear, compelling messaging and high-impact content that drives pipeline generation and accelerates deal cycles.

You will play a key role in enabling sales effectiveness, supporting product launches, and ensuring consistency across messaging, campaigns, and customer-facing materials.

What You’ll Do

Go-to-Market Execution & Product Launch Support

(Marketing – Product Marketing: Product Launch Execution, Go-to-Market Strategy)

  • Support execution of product marketing strategies and go-to-market initiatives aligned to portfolio growth objectives
  • Partner with senior marketing leadership to ensure consistency across launches, campaigns, and messaging
  • Contribute to launch readiness by developing messaging, materials, and supporting assets
  • Coordinate cross-functional inputs to ensure aligned execution across teams

Messaging, Content & Value Proposition Development

(Marketing – Product Marketing: Value Proposition Design, Content Development)

  • Translate complex healthcare workflows (clinical, operational, HTM) into clear, compelling messaging
  • Develop high-quality marketing and sales assets including pitch decks, one-pagers, case studies, and ROI tools
  • Tailor messaging to priority audiences, segments, and use cases
  • Ensure messaging is consistent, differentiated, and aligned with customer needs

Sales Enablement & Commercial Support

(Marketing – Product Marketing: Sales Enablement)

  • Develop enablement materials that improve sales confidence, messaging consistency, and deal execution
  • Support training efforts and create tools that help Sales articulate value effectively
  • Partner with Sales to understand objections, deal dynamics, and content needs
  • Contribute to improving pipeline conversion and deal velocity through better enablement

Market Research & Insights

(Marketing – Product Marketing: Market and Product Knowledge, Value Proposition Design)

  • Conduct foundational market, customer, and competitive research
  • Translate insights into actionable messaging and content improvements
  • Support positioning refinement based on market trends and feedback
  • Contribute to ongoing understanding of customer needs and buying behavior

Cross-Functional Collaboration & Execution

(Business & Process Excellence – Stakeholder Management; Project Management)

  • Collaborate with Product Management, Sales, Demand Gen, and Marketing Ops
  • Manage project workflows to ensure deliverables are accurate and on time
  • Gather and incorporate field feedback to continuously improve content and messaging
  • Ensure alignment across stakeholders and maintain execution quality

What You’ll Bring

Your Background

  • 4–6+ years of experience in product marketing, solution marketing, or related B2B roles
  • Experience supporting go-to-market initiatives and product launches
  • Strong ability to translate complex concepts into clear, customer-focused messaging
  • Experience developing sales enablement content and customer-facing materials
  • Strong cross-functional collaboration with Product, Sales, and Marketing teams
  • Excellent written and verbal communication skills

Preferred

  • Experience in healthcare, healthcare IT, or regulated industries
  • Familiarity with enterprise sales cycles and multi-stakeholder buying processes
  • Experience building ROI narratives and customer proof points
  • Experience working with analytics or data-driven solutions

Who We Want to Meet

  • Act Like an Owner – Accountability & Execution: You take ownership of deliverables and ensure high-quality execution.
  • Serve with Purpose – Customer Centric: You build messaging grounded in real customer needs and workflows.
  • Adapt to Thrive – Learning Agility: You quickly learn new products, markets, and healthcare concepts.
  • Collaborate to Win – Influence & Communication: You work effectively across Product, Sales, and Marketing teams.
  • Challenge the Status Quo – Curiosity & Problem Solving: You seek insights and continuously improve messaging and strategy.

 

Benefits & Perks  

  • Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!) 
  • Career and professional development through training, coaching and new experiences. 
  • Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity. 
  • Inclusive and diverse community of passionate professionals learning and growing together. 

  

Interested?  

We’d love to hear from you!  Submit your resume and an optional cover letter explaining why you’d be a great fit. 

About PartsSource

Since 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment. PartsSource employs over 700 employees nationwide that committed to supporting healthcare providers and ensuring healthcare always on.

In 2021, Bain Capital invested in the business, further accelerating our growth and positive impact within the healthcare industry.

Read more about us here:

· PartsSource Named to Newsweek’s List of the Top 200 America’s Most Loved Workplaces for 2024

· PartsSource® Named Among the Top 50 Healthcare Technology Companies of 2025

· PartsSource® Named Among the Top 25 Healthcare Software Companies of 2025

· PartsSource President and CEO Philip Settimi Named to Top 50 Healthcare Technology CEO List 2025

· WSJ: Bain Capital Private Equity Scoops Up PartsSource

 

EEO
PartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
 
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

 

Legal authorization to work in the U.S. is required.

 

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