Back to jobs

Field & Events Marketing Manager

Cleveland, Ohio, United States

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.


PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

About the Job Opportunity

The Manager, Demand Generation - Field & Events owns the field event and webinar engine that drives meetings, pipeline, and deal progression across priority go-to-market motions. This role builds and executes an integrated event calendar tied to quarterly priorities and ensures every program has clear targeting, conversion goals, and measurable ROI.

You will run events end-to-end—partnering closely with Sales, Product Marketing, Demand Generation, Marketing Operations, and RevOps—to turn event engagement into disciplined follow-up and pipeline creation.

What You’ll Do

Field Event & Webinar Strategy

(Marketing – Demand Generation: Campaign Planning & Execution)

  • Own the field event and webinar calendar aligned to GTM priorities, ICPs, and pipeline targets
  • Build quarterly event plans by segment and motion with defined conversion outcomes
  • Maintain a detailed production roadmap including milestones, owners, and readiness criteria
  • Ensure events are prioritized based on revenue impact and sales alignment

Event Planning & End-to-End Execution

(Marketing – Demand Generation: Campaign Planning & Execution)

  • Plan and execute in-person and virtual events from concept through delivery and close-out
  • Manage vendors and agencies including AV, venues, platforms, and production partners
  • Own budgets, timelines, SOWs, and cost controls to ensure on-time, on-budget execution
  • Create repeatable briefs, checklists, and QA standards for consistent delivery

Sales & Product Marketing Partnership

(Sales Enablement, Marketing – Product Marketing)

  • Partner with Sales and Product Marketing to define target audience, messaging, offers, and success criteria
  • Coordinate speakers and content including outreach, preparation, rehearsals, and facilitation
  • Ensure each event has a clear sales motion tied to stage progression and meeting goals
  • Align talk tracks and follow-up motions to the buyer journey

Audience Targeting & Sales Playbooks

(Marketing – Demand Generation, Sales Enablement)

  • Validate attendee lists against target accounts, buying groups, and sales priorities
  • Build and maintain event and tradeshow playbooks for Sales, including meeting goals and outreach sequences
  • Coordinate onsite staffing plans, meeting logistics, and coverage models with Sales leaders
  • Ensure SLAs and follow-up expectations are clearly defined and measurable

Marketing Ops Integration & Lead Management

(Marketing Automation, Sales Revenue Operations)

  • Partner with Demand Gen and Marketing Ops on promotion plans, landing pages, email journeys, and reminders
  • Ensure campaigns are instrumented correctly with UTMs, routing rules, and taxonomy
  • Own lead capture, routing, and handoffs into CRM with clear SLAs
  • Partner with RevOps and Sales Ops to reduce friction in opportunity creation

Post-Event Conversion, Reporting & Optimization

(Sales Revenue Operations: Performance Metrics & Reporting)

  • Drive post-event conversion plans including nurture, meeting setting, and content reuse
  • Package event outputs into reusable assets with Content and Product Marketing
  • Report performance across registrations, attendance, meetings, pipeline, and ROI
  • Run retrospectives and apply learnings to improve conversion and efficiency

What You’ll Bring

Your Background

  • 3–4+ years of experience in B2B field marketing, events, or integrated marketing programs
  • Proven ability to execute webinars and in-person events end-to-end
  • Strong cross-functional execution with Sales, Product Marketing, Demand Gen, and Marketing Ops
  • Experience with event platforms, CRM, and marketing automation tools
  • Comfort operating in a metrics-driven environment tied to pipeline outcomes

Preferred

  • Experience in healthcare, healthcare IT, medtech, or enterprise B2B environments
  • Experience with executive events, trade shows, and field roadshows
  • Familiarity with ABM concepts and account-based event targeting
  • Strong copy and messaging instincts for event value propositions

Benefits & Perks  

  • Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!) 
  • Career and professional development through training, coaching and new experiences. 
  • Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity. 
  • Inclusive and diverse community of passionate professionals learning and growing together. 

  

Interested?  

We’d love to hear from you!  Submit your resume and an optional cover letter explaining why you’d be a great fit. 

About PartsSource

Since 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment. PartsSource employs over 700 employees nationwide that committed to supporting healthcare providers and ensuring healthcare always on.

In 2021, Bain Capital invested in the business, further accelerating our growth and positive impact within the healthcare industry.

Read more about us here:

· PartsSource Named to Newsweek’s List of the Top 200 America’s Most Loved Workplaces for 2024

· PartsSource® Named Among the Top 50 Healthcare Technology Companies of 2025

· PartsSource® Named Among the Top 25 Healthcare Software Companies of 2025

· PartsSource President and CEO Philip Settimi Named to Top 50 Healthcare Technology CEO List 2025

· WSJ: Bain Capital Private Equity Scoops Up PartsSource

 

EEO
PartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
 
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

 

Legal authorization to work in the U.S. is required.

 

Create a Job Alert

Interested in building your career at PartsSource? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in PartsSource’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.