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VP, Corporate Partnerships (Playfly Access)

Los Angeles, California, United States

VP, CORPORATE PARTNERSHIPS (PLAYFLY ACCESS)

Los Angeles, CA

Hybrid

 

THE RUNDOWN

 

The VP, Access will focus on client-direct sales efforts to secure multi-year sponsorships and will work collaboratively across the Playfly Sports portfolio in the Tech sector/category. This individual will successfully establish high-level client-direct relationships across top brands in assigned territory and/or category verticals, as well as at sports marketing agencies, by articulating and prophesizing the Playfly value proposition. This individual will partner, ideate, prospect, strategize, target, and execute sales plans in collaboration with our Enterprise teams (Creative, Activation, Insights), to develop bespoke and meaningful partnerships for clients. As a member of the Access team, this individual will be accountable for contributing to the achievement of overall individual, team, quarterly, and annual budgeting goals.

 

WHAT YOU’LL ACCOMPLISH

  • Develop meaningful relationships with high-level decision makers across the media, marketing and sponsorship landscape, both client-direct and at sports marketing agencies.
  • Lead in-depth presales work with technology brands, understanding their unique product and service offerings and translating these into innovative integrations within sport.
  • Act as the subject matter lead for the technology sector, ensuring Playfly develops compelling, insight-driven partnership narratives that highlight how tech brands can drive adoption, visibility, and revenue growth through sports sponsorship.
  • Possess superior presentation skills to articulate and monetize concepts in a consultative manner to generate revenue from new, traditional and non-traditional sources.
  • Represent the Access team in local office, working closely with the Head of Integrated Sales in-market to identify prospects, set sales strategy and grow overall revenue.
  • Generate new and/or incremental revenue through sales of integrated media and non-media assets of MLB, NBA, and NHL---as well as our college properties division, brand consulting, Playfly Europe and Paragon properties.
  • Collaborate across all Playfly divisions to effectively target brands and convert prospects into partners. Develop and build new concepts, cross-sales platforms, and promotional opportunities.
  • Utilize all available systems / reporting tools to ensure transparency and accountability towards achievement of assigned budget goals.
  • Employ the latest prospecting tools, research data, and market, sponsorship, and media knowledge to develop effective, brand-centric sales positioning.
  • Ensure optimal market coverage by participating in client activities, trade association events and socials, and any ancillary activities that can assist in better visibility and revenue growth.

 

WHAT YOU’LL BRING

  • Bachelor’s degree required (preference in Sports Media, Communications, Marketing or related fields).
  • Minimum of 8+ years’ experience in business development, partnership sales, sponsorship, brand strategy in an Ad Sales capacity.
  • Direct experience working with technology brands (enterprise, consumer, SaaS or emerging tech), with a proven ability to align complex offerings with marketing/sponsorship opportunities.
  • Strong presales and consultative selling experience within the technology sector, ideally in environments that required cross-functional collaboration with sales, product, and commercial teams to develop go-to-market solutions.
  • Experience in Team Sponsorship and Sports Arena Sales is a plus.
  • Must have prior management experience.
  • Must have interest and knowledge of the sports industry and sponsorship sports sales.
  • Demonstrated ability to develop relationships with high-level clientele is required.
  • Proven track record of innovative strategy development and ad revenue generation and/or support.
  • Must be a strategic thinker and possess an entrepreneurial mindset.
  • Superior public speaking and persuasive presentation skills.
  • Excellent verbal and written communication skills are necessary.
  • Strong leadership and organizational skills are necessary.
  • Experience using Customer Relationship Management (CRM) systems, Revenue Generation systems is a plus.

 

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS 

  • This role primarily takes place in an office setting
  • Occasional domestic and international travel required

 

COMPENSATION

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The base pay range for this role is:

$200,000 - $230,000 USD

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. 

ACCOMMODATIONS 

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

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