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VP, Integrated Sales

New York, New York, United States

Vice President, Integrated Sales
Role Overview
The Vice President of Integrated Sales is responsible for driving revenue growth through fully integrated, multi-platform partnerships across digital, linear, sponsorship, and emerging media. This executive role leads integrated sales strategy, manages senior agency and brand relationships, and develops high-performing sales teams to deliver custom, results-driven solutions. The ideal candidate is a consultative sales leader with deep experience selling complex, cross-platform media partnerships within sports, entertainment, or adjacent industries.
 
Key Responsibilities
Revenue & Sales Leadership
  • Drive integrated revenue growth across digital, linear, sponsorship, and custom partnerships
  • Develop and execute a comprehensive integrated sales strategy aligned with overall business goals
  • Own pipeline development, forecasting, pricing strategy, and deal execution
  • Personally manage and grow key strategic agency and brand-direct accounts
 
Client & Agency Relationships
  • Build and maintain senior-level relationships with agencies, brands, and client-direct partners
  • Serve as a trusted advisor, translating client objectives into integrated marketing solutions
  • Lead high-level client presentations, negotiations, and renewals
  • Represent the company in client meetings, industry events, and market-facing initiatives
 
Team Leadership & Development
  • Lead, mentor, and develop integrated sales, planning, and client services teams
  • Set clear performance expectations and foster a high-performance sales culture
  • Ensure strong alignment across sellers, planners, and client services to maximize revenue and retention
 
Cross-Functional Collaboration & Execution
  • Partner closely with Digital, Linear, Sponsorship, Marketing, Research, Finance, and Operations teams
  • Ensure seamless internal communication and execution of integrated partnerships
  • Maintain high standards for stewardship, reporting, compliance, and documentation
 
Market Insight & Leadership
  • Stay current on industry trends, competitive landscape, and market dynamics
  • Provide market feedback to inform product development and sales innovation
  • Travel as needed to support key client relationships and market growth
 
Qualifications
  • Bachelor’s degree preferred
  • 8–10+ years of experience in media sales or sales leadership within sports, entertainment, or related industries
  • Background in integrated sales environments combining digital, sponsorship, and linear media
  • Proven success selling complex, integrated media solutions
  • Experience leading and developing high-performing sales teams
  • Strong executive presence with exceptional communication and presentation skills
  • Highly organized, strategic, and comfortable operating in a fast-paced environment

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The base pay range for this role is:

$245,000 - $249,000 USD

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. 

ACCOMMODATIONS 

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

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