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Senior Manager, Marketing

Berwyn, PA

SENIOR MANAGER, MARKETING

Berwyn, PA

Hybrid

 

THE RUNDOWN

 

Playfly Sports is looking for a Senior Manager, Marketing to lead the strategy, storytelling, creative direction, and execution of campaigns that showcase the power of Playfly and its business units. This role blends marketing strategy, design, and innovation - transforming Playfly’s successes, as well as our insights, data and thought leadership, into compelling marketing narratives that drive awareness, engagement, and reignition of Playfly and its partners.

The ideal candidate will bring Playfly’s story to life across its channels - social media posts, email advertisements, corporate website, and thought leadership assets - highlighting our impact, results, innovation, and expertise in college athletics and the sports industry at large. With an eye for design and a mind for strategy, this role will shape multimedia marketing assets for Playfly that turn our business goals into meaningful partner connections through expert design and animation.

An enterprising attitude, strong communication skills, and ability to collaborate with multiple teams, including Playfly’s partners, is essential to success. Candidates should be excited about playing a pivotal role in creating marketing campaigns for Playfly to exhibit its successes, thought leadership and expertise in the sports industry.

 

WHAT YOU’LL ACCOMPLISH

  • Create & Lead Campaigns: Concept, design, and execute high-impact multimedia campaigns — including animations, static design, email, and social media content — to promote Playfly and help it achieve its business objectives.

    · Own the Marketing Calendar: Build and manage a year-round content roadmap featuring thought leadership, social campaigns, email advertisements, and other brand initiatives.

    · Collaborate Across Teams: Partner with Playfly’s business units, insights, and creative teams - and with external partners - to translate strategy into powerful, tangible creative.

    · Find & Tell the Story: Use Playfly’s data and industry insights to identify trends, stats, and narratives that will resonate with collegiate athletics partners, professional sports partners, sports organizations, and brands.

    · Champion Creative Excellence: Elevate creative standards, ensuring every asset aligns with brand guidelines and visual storytelling best practices.

    · Drive Consistency: Ensure visual and narrative consistency across all Playfly communications and platforms.

    · Stay Ahead: Keep your finger on the pulse of sports (especially college athletics), sports tech, culture, and emerging creative technologies to keep Playfly’s marketing fresh and forward-thinking.

    · Support Collaboration: Act as a creative partner across internal and external stakeholders to deliver top-quality, on-brand campaigns from concept to completion.

    · Other job-related duties as assigned.

 

WHAT YOU’LL BRING

  • Bachelor’s degree in Communications, Design, Animation, Applied Media, or related field.
  • 4–5+ years in creative development within a media company, integrated marketing team, or agency.
  • Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) and PowerPoint; strong foundation in typography, layout, and motion design.
  • Proven ability to concept, design, produce, and edit across print, digital, video, and animation.
  • Ability to turn insights and strategy into compelling creative ideas and campaigns.
  • Deep understanding of visual trends, animation, and design innovations — especially in sports and entertainment.
  • Strong communicator and team player who thrives in a fast-paced, cross-functional environment.
  • Portfolio Required: Applicants must include a portfolio showcasing creative work across animation, motion design, and layout composition. Portfolio must showcase examples of various creative animations built in After Effects or other relevant applications. Including samples also illustrating mastery in composition is encouraged.

 

 

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS 

Office based position; minimal travel required.

 

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. 

ACCOMMODATIONS 

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

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