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Director, Playfly Creates (Media)

New York, New York, United States

DIRECTOR, PLAYFLY CREATES  (MEDIA)

New York, NY

Hybrid

 

THE RUNDOWN

Playfly Sports is looking for a Director, Playfly Creates to join our team in New York.  

The Director, Playfly Creates will serve as an idea creator in partnership with the Playfly Sports sales teams. The Director will manage a team who will develop and execute media integration elements, branded content and custom marketing activations for clients that drive revenue for Playfly Sports partners. This individual will manage the ideation process from pitch through fulfillment while being responsive to client and sales needs.   

 

WHAT YOU’LL ACCOMPLISH

  • Lead, coach, and develop a team focused on creating strategic media solutions that support revenue growth.
  • Partner directly with media sellers to develop customized, client-focused recommendations that align advertiser objectives with Playfly assets and capabilities.
  • Lead the strategic response process for RFPs and proactive sales opportunities, leveraging marketplace knowledge, category expertise, audience insights, and media trends.
  • Serve as a key sales partner throughout the sales cycle, providing consultative support that helps sellers position integrated media opportunities and close business.
  • Develop scalable sales materials, category narratives, and marketplace insights that enhance seller effectiveness and drive revenue growth.
  • Collaborate with internal stakeholders across media, content, partnerships, client services, research, and activation teams to ensure solutions are feasible, impactful, and executable.
  • Help shape annual sales priorities, media positioning, and go-to-market strategies across Playfly properties and platforms.
  • Identify emerging opportunities in media, advertising, sponsorship, and audience engagement that can create new revenue streams for Playfly partners.
  • Maintain a deep understanding of advertiser needs, agency trends, competitive offerings, and industry developments to inform sales strategy.
  • Act as a trusted advisor to sales leadership and account teams on high-value opportunities and key client relationships.
  • Support successful execution and post-sale collaboration to ensure client objectives and revenue commitments are achieved.
  • Perform other related duties as assigned.

 

WHAT YOU’LL BRING

  • Bachelor’s Degree required
  • 8-10 years' experience in Broadcast or Cable Network and/or integrated marketing
  • Prior experience working for or dealing with agencies
  • Must have experience working or interacting in all media platforms and emerging trends
  • Prior management or team lead experience
  • Must have excellent presentation skills, strong communication, written and organization skills
  • Ability to adapt and multitask while managing various timelines and deadlines
  • Ability to build positive relationships and partner with business leaders, peers and colleagues across all divisions of Playfly
  • Experience with pro-team, athletic department, cable network experience or branded entertainment preferred
  • Excellent project management skills on an executive level
  • Ability to learn and utilize research-based systems in order to create and deliver compelling presentations
  • Advanced knowledge of Microsoft Office applications, including Word, Excel and Outlook is required. Custom Show experience is a plus 

 

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS 

  • Some travel may be required based on division sales cycles and client needs

 

COMPENSATION

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The base pay range for this role is:

$145,000 - $180,000 USD

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. 

ACCOMMODATIONS 

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

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