Senior Marketing Manager, EMEA
PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.
- EMEA-sourced pipeline against target
- The UK/I and DACH marketing plans, including priorities by country and segment, agreed with regional Sales leadership
- The events program: strategic, partner and field events, from strategy through to on-site execution
- Growing our international database
- The PLG-to-SLG handoff with local BDRs, including lead routing, follow-up plays and shared reporting
- Reporting on cost per outcome, conversion and ROI, and adjusting the plan using the data
- Financial Services and Healthcare plays in EMEA (with Product Marketing)
- Customer evidence and logos for the region
- PR, comms and regional stories
- Launches, sales assets and localization (with Product Marketing, Design and Brand)
- Campaigns, events and combined motions in EMEA (with Demand Generation)
- 4-6 years in B2B marketing, including field marketing, events and campaigns, with recent regional or EMEA ownership
- A record of building a regional marketing plan from scratch and meeting a pipeline target, with results you can quantify
- Experience marketing a platform, developer or technical product, and helping move a business from product-led growth (PLG) to a sales-led (SLG) motion
- Experience working with BDRs/SDRs and sales leaders on lead quality, routing and attribution, including influencing them without owning them, and the confidence to push back on sales and channel requests when priorities need to be set
- Working knowledge of EMEA markets, including cultural, language and regulatory differences (for example GDPR)
- Strong partnership skills: you get what you need from central teams through clear asks and shared plans
- Experience with Salesforce and a marketing automation platform
- Clear, collaborative communication with senior executives and technical audiences
- Willingness to travel for in-person events
At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact.
Our core values are:
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Only the best
We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence.
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Ownership
We care deeply about what we do. We take ownership of our initiatives, decisions and outcomes.
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Relentlessly improve
We demand more from ourselves and are always evolving. Continuous, obsessive improvement is the only way we will transform the world of conversational AI.
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Bias for action
Our world moves quickly and so do we. We take calculated risks and we deliver impact fast.
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Disagree and commit
We are all working toward the same goal. If we donʼt agree with something, we work hard to understand it and when a decision is made, we accept it and give it our all.
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Build for people
We want the world to enjoy the experiences they have with us. We are building for a future that prefers automation.
PolyAI is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status.
Kindly find the Privacy Notice for our recruitment process by following the link here. This document provides important information regarding how we handle your personal data throughout the recruitment journey.
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