Senior Business Analyst, Acquisition Marketing

Our Mission

At Prose, we don’t believe in “one-size-fits-most.” We create custom beauty that’s inclusive to all hair & skin types, needs, and preferences. Each of our beauty products are customized to a person’s needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for personalized beauty. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset.

Position Summary

Prose is seeking a Sr Business Analyst, Acquisition to join our Business Analytics team. This newly created role will be instrumental in driving data-informed growth by partnering closely with our Acquisition team to elevate how we measure, understand, and optimize marketing performance.

This individual will work across a range of acquisition channels and strategies to develop robust marketing measurement frameworks, guide attribution and incrementality efforts, and deepen our understanding of new customer quality. The ideal candidate thrives at the intersection of data, strategy, and storytelling — helping translate analysis into decisions that unlock growth.

This hybrid role is based in our Brooklyn HQ and reports to the VP of Business Analytics.

Key Responsibilities

• This individual should thrive in the opportunity to provide solutions/answers for questions challenging our teams across the customer journey: Growth, Digital Product and Brand
• Partner with key stakeholders across the organization to increase efficiencies, insights and drive decision-making 
• Design and oversee measurement framework implementations that answer key questions for our stakeholders e.g.,  for digital product: funnel optimization, for growth - attribution models, retention - email benchmarking
• Understand, and be proactive in seeking new and innovative solutions to solve business measurement challenges
• Communicate findings and recommendations coming out of analyses to key stakeholders
• Lead, validate, monitor and troubleshoot tagging and tracking for measurement 
• Document work, prioritize data governance and evangelize best practices
• Proactively seek out and investigate new technologies to advance Prose’s analytics practice
• Support other ad-hoc requests as needed included but not limited to building of dashboards, Looker trainings and onboardings and light analysis
• Serve as resident analytics advocate

Key Qualifications

• Deep analytics experience (3+ years) in related areas: product management, strategy, consulting, marketing/customer/product analytics, data science, or equivalent fields
• Strong understanding of business metrics such as CAC, LTV, Conversion Rates and can apply them to your decision making and prioritization as well as creating and managing analysis frameworks
• Proven ability to understand and translate between business requirements and the tools that are necessary to address business needs
• Strong foundational knowledge of statistics and base models such as linear and logistic regression and are familiar with other techniques such as segmentation methods and time series analysis, outlier and anomaly detection, categorical data analysis, and causal impact modeling
• Experience with designing and analyzing experiments e.g., A/B tests
• Clear enthusiasm for conducting reproducible analysis; we believe in code review, version control, and solid documentation
• Inherent drive to learn and master new technologies and techniques
• Eagerness to build a best in class business analytics practice from the ground up
• Demonstrated ability to be proactive and collaborative, you enjoy working with others up, across and down the organization
• Technologically minded with great experience spanning some of our exciting tools and ideas for new tools
  • Google Cloud Platform: (BigQuery, DataFlow, Kubernetes Engine + Pub/Sub)
  • Airflow for data pipelining. 
  • Python or R for machine learning algorithms and analysis.
  • Looker for business intelligence and consumer facing dashboardsTechnical proficiences:
  • Heap for web analytics

Perks & Benefits

In the New York area, the anticipated base salary range for this role is $110,000 to $120,000 annually (+10% discretionary bonus and equity). Actual compensation will be commensurate with experience, qualifications, knowledge, and skills.  This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week. 

Prose Values

Intentional Inclusivity

• We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community. 
• We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.

Connected Collaboration

• Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication. 
• We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

• We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead. 
• We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge. 

Humanity Always

• We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.
• We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.