Content Designer, CRM

About Skyscanner 

Everyone loves travelling, but planning is not without its challenges️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily . 

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all . 

Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here) 

Now, we’re on the lookout for a Content Designer, CRM to help us bring that vision to even more travellers. 

 

About the role 

Hybrid 

As the Lifecycle Marketing Content Designer, you’ll bring a content design approach to CRM experiences — combining copy craft, experimentation, user insight and scalable content systems to help automate and evolve lifecycle marketing at scale.

We’re after a wordsmith with an experimental mindset who can curate, optimise and scale insights across our travellers' journeys — from onboarding and engagement to re-activation. 

You’ll be data-driven, using it to inform your messaging approach and develop content frameworks that scale. We’re an AI-native company, so you'll be comfortable experimenting, setting up and scaling systems using AI to drive efficiency.

You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. And you’ll use your strategic and human-centred design approach to craft supportive end-to-end user journeys across email, push, in-app notifications and emerging channels. 

You’ll work closely with LCM managers, Brand, Product and Engineering to translate strategy into consistent messaging across campaigns and journeys.  

But to our travellers, you’re the geeky travel pal helping them feel confident that they’ve booked the right trip at the right time — be it by plane, train, automobile, or a package deal.  

What you'll be doing 

• Experimenting at pace: Creating high-performing content for A/B and multivariate tests—because here, experimentation isn’t a side quest, it’s the main event. 

• Driving AI forward: Using AI to scale, optimise and evolve content—without losing the human touch that makes it resonate. Proactively looking for ways to automate workstreams to free up creative space for other opportunities. 

• Writing with purpose: Crafting and refining content, and content systems to promote core features like Price Alerts and Drops, while spinning up fresh narratives for campaigns that inspire action. 

• Creating scroll-stopping moments: Dreaming up new ways to inspire travellers and keep them coming back for more (again and again and again). 

• Championing our voice: Knowing when to dial up the wit and when to keep things crystal clear and practical. 

• Designing for personalisation: Tailoring content for different audiences, segments and behaviours—making every message feel like it was made just for them. 

• Connecting the journey: Designing cohesive end-to-end experiences across email, push, in-app and whatever exciting channel comes next. 

 

About you 

• User-centred mindset: With content design or marketing-led content design experience in a digital product or CRM environment.  

• Experienced storyteller: You bring holistic content thinking to create messaging that builds deep relationships with our travellers. 

• Channel-savvy: You’ve worked with CRM channels like email, push or in-app notifications (bonus points for social too). 

• Globally aware: You understand localisation and how content flexes across languages, cultures and contexts. 

• AI and automation savvy: You’re keen to explore (or already using) AI and automation to improve workflows and scale content. 

• Conversion-curious: You’ve got a knack for behavioural framing and conversion best practices—or you’re keen to learn (our travellers love the Endowment Effect, and honestly, we get it). 

• Collaborative communicator: You’re great at working across teams, managing requests and keeping things moving smoothly. 

Just a heads up—if your experience is only in editorial or long-form content, this probably isn’t the right role for you.

#LI-SM2 

What it's like here 

We are the real deal— no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. 

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all. 

Sound like your kind of adventure?  Apply now and help us shape the future of travel. 

We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.