Director, Growth Marketing
About Take Command
Take Command is a start-up on a mission to improve the healthcare system, starting with health insurance. Pragmatically speaking, we help employers reimburse employees for individual insurance instead of offering a traditional one-size-fits-all group plan. We believe this model can empower employees (when they have the right support) to be savvy healthcare consumers and have a transformative impact on the entire healthcare system.
Let’s be honest—health insurance is usually a confusing, frustrating, and even emotional experience for people. We want to fix that with a new model, great technology, and a superior user experience. We have made a great start, but we need your help to fully realize our long-term vision.
At Take Command Health, we’re on a mission to make health insurance better for employers, employees, and benefit consultants. We believe in empowering people with smarter health insurance solutions, making benefits easier to navigate, and ultimately improving healthcare outcomes. As part of our growing team, you’ll help us disrupt the traditional health insurance model by driving demand and growth across key market segments.
We’re seeking a data-driven and strategic Director of Growth Marketing to lead our growth initiatives targeting Benefit Consultants, Employers, and Partners. This role is pivotal in accelerating pipeline growth and revenue generation through integrated marketing campaigns. The ideal candidate will be a hands-on leader who thrives in a fast-paced environment, owns paid media efforts without reliance on external agencies, and has a proven track record of delivering measurable growth outcomes. This individual will oversee one campaign manager and manage relationships with external vendors.
- Growth Strategy & Execution:
- Devise, execute, and own integrated multi-channel campaigns (email, digital, paid media, and nurture initiatives) tailored for Benefit Consultants, Employers, and Partners.
- Develop a comprehensive demand generation strategy with clearly defined messaging, metrics, budgets, and benchmarks aligned by business line and persona.
- Lead continuous A/B testing and conversion rate optimization (CRO) across paid media, landing pages, and nurture campaigns to drive pipeline efficiency.
- Own full-funnel performance tracking, including MQL-to-SQL conversion rates, pipeline velocity, CAC, and marketing-sourced revenue contribution.
- Develop and execute a robust paid media strategy across Google Ads, LinkedIn, Facebook, and programmatic channels to maximize acquisition efficiency.
- Paid Media Ownership:
- Own the paid media strategy, planning, execution, and optimization without outsourcing to external agencies.
- Develop, manage, and refine monthly and annual media marketing budgets, ensuring acquisition cost goals are met and optimized for performance.
- Manage direct relationships with media vendors, negotiating pricing and agreements to maximize ROI.
- Team and Vendor Oversight:
- Provide direct oversight to one dedicated campaign manager.
- Manage relationships with external vendors and partners, ensuring high-quality deliverables and performance.
- Foster a culture of experimentation, continuous learning, and performance excellence.
- Foster a test-and-learn culture, implementing experimentation frameworks to improve campaign effectiveness and customer engagement.
- Sales Alignment & Revenue Impact:
- Collaborate closely with the sales team to ensure seamless campaign execution from prospecting through to customer acquisition and advocacy.
- Use customer insights and data to inform campaign strategies and drive customer evangelism.
- Drive alignment between marketing, sales, and product teams to ensure unified growth strategies and revenue impact.
- Develop a strong feedback loop with sales, understand their needs, and develop sales enablement assets that align campaigns and sales outreach that will increase pipeline velocity.
- Undertand sales stages and partner to help move opportunities through the deal stages to closed won.
- Analytics & Performance Management:
- Manage monthly and quarterly reporting on all program activities, including key metrics such as conversion rates, pipeline contribution, CAC, LTV, and ROI.
- Identify trends, key pipeline catalysts, and opportunities for optimization.
- 7+ years of growth marketing experience, preferably in SaaS, health tech, or benefits-related industries.
- Proven success in owning paid media strategies and executing high-performing campaigns without agency support.
- Demonstrated ability to oversee marketing resources, including direct management of a campaign manager and external vendors.
- Deep understanding of digital marketing channels, marketing automation platforms (HubSpot experience preferred), and performance optimization.
- Strong analytical mindset with experience in developing and managing marketing budgets and performance objectives.
- Strong ability to report on all growth efforts to highlight spend vs outcomes to the business.
- Excellent collaboration skills with the ability to work cross-functionally with sales, product, and leadership teams.
- Experience managing multi-million-dollar paid media budgets with a focus on optimizing CAC, LTV, and ROI.
- Proven ability to run integrated marketing campaigns with a mix of inbound, outbound, and paid channels.
- Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM tools (Salesforce experience a plus).
- Excellent stakeholder management and cross-functional collaboration skills, with the ability to influence leadership and drive strategic initiatives.
- Hands-on experience managing paid execution.
Compensation: $155,000-$180,000 + 15% bonus
Working at Take Command
We’re excited to build a team and culture that reflects our values! We offer competitive pay and health benefits to share with this position. Benefits do not apply to 1099 contract positions
- A generously funded ICHRA for medical, dental, and vision premiums and medical expenses. You get to use our own product and we think that’s so exciting and rare!
- Unlimited personal vacation in addition to regular company holidays
- 401(k): 90-day eligibility for 4% match that vests over 4 years with a one year cliff!
- Access to LinkedIn Learning
- We have two beautiful offices in Richardson, Texas (City Line) and Austin, Texas (Holly Commons). The kitchen is well-stocked and we've designed the space to have lots of different areas to work--lounge on the couch, stand near your colleague at a kiosk desk or hole up in one of our phone rooms!
- Paid parental leave for new parents
- Flexible on where you work – we hope to see you around the office on average 3 days a week especially when white-boarding or building relationships with your colleagues, but you also have the ability to work from home or wherever you'd like when you need to get focus work done.
More About Us
We secured our Series B funding in 2023 and are thrilled to be able to expand our team. Despite being a small startup in a land of health insurance giants, we’re the recognized industry leader for what we do (health insurance reimbursements) and passionate about bringing it to market because we know we can help fix a broken system and improve our clients’ wellbeing and health outcomes.
We’ve been featured in The New York Times, The Wall Street Journal, The Dallas Morning News, and other national healthcare publications and are excited about our growth opportunities.
Take Command knows diversity and inclusion among our teammates is integral to our company’s success and growth. Our vision is to recruit, develop, and retain the best team from a diverse candidate pool.
This has mostly been about us, but we’d love to hear from you--we can’t wait to hear your story!
*Take Command is an equal opportunity employer! We celebrate diversity and are committed to creating an inclusive environment for all employees.
Apply for this job
*
indicates a required field