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Manager, Consumer Insights

San Francisco, California (HQ)

Who We Are

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.

Job Summary

In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth and build strong client relationships. 

You will serve as a bridge between consumer data and strategy, translating findings into clear frameworks for marketing, innovation, and commercial teams. Your ability to identify what truly matters from the data will help ensure that business decisions are grounded in insight and designed to drive meaningful growth. 

Key Responsibilities

Consumer & Market Research 

  • Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims, and identify whitespace opportunities  
  • Manage end-to-end research projects, including methodology development, survey design, vendor management, analysis, and synthesis of findings into actionable recommendations  
  • Identify emerging consumer, category, and cultural trends to help inform innovation, messaging, and future growth opportunities  
  • Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs  
  • Support the development of consumer segmentation, journey mapping, and audience understanding initiative  

Insights & Business Strategy 

  • Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding 
  • Translate complex consumer data into clear insights and recommendations that support marketing, innovation, and commercial decision-making  
  • Identify the “so what” behind the data and communicate findings in a clear, concise, and actionable way to cross-functional stakeholders 
  • Apply insights to support decisions around positioning, messaging, targeting, product launches, and campaign strategy
  • Develop presentations, dashboards, and reporting tools that help make consumer insights accessible and actionable across teams 
  • Support strategic growth initiatives by uncovering opportunities to strengthen acquisition, retention, and consumer engagement 

Measurement & Analytics 

  • Monitor brand health, consumer sentiment, and performance metrics to identify opportunities, risks, and shifts in consumer behavior 
  • Support the development of KPI frameworks and measurement plans tied to marketing and business objectives
  • Partner with analytics and external partners to help interpret MMM, attribution, and performance measurement outputs  
  • Help connect consumer insights to measurable business and marketing outcomes 

Qualifications

  • 6+ years of experience managing performance marketing channels. Experience in beauty or luxury a plus – passion for beauty a must 
  • Experience conducting custom research studies including concept, claims, and message testing  
  • Experience with social listening and trend identification tools such as Brandwatch, Synthesio, or Meltwater 
  • Familiarity with brand health tracking, purchase panel data, and syndicated research tools 
  • Comfortable presenting insights and recommendations to cross-functional stakeholders and senior leadership 
  • Strong project management skills with experience managing external research vendors and agency partners 
  • Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week

The Details

The expected base salary range for this position is $100,000 to $115,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1

Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.

Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.

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Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com.

Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.

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