New

Video Content Growth Lead

San Jose, CA

Job type: Full-Time, Exempt

Location: San Jose, CA

Intended Start Date: ASAP

About the Role:

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

What You Will Do:

Video content is one of Think Academy's key communication tools with parents. Across our website and social media platforms, videos play an essential role in explaining course structures, teaching methods, and student outcomes. 

We are looking for a Video Content Growth Lead to build and scale an AI-powered video content engine that drives customer acquisition. You will oversee the end-to-end process, from creator content sourcing and video production to multi-platform distribution and lead generation, working closely with cross-functional teams to drive measurable growth.

As a Video Director/Scriptwriter, you will be responsible for the end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery. You’ll ensure that each piece clearly conveys the value of our courses and builds trust with parents. The role requires strong content planning and basic video production skills, as well as cross-functional collaboration with the teaching, design, editing, and marketing teams.

Key Responsibilities

  • Content Strategy: Build a network of teacher creators and develop content strategies aligned with audience needs and acquisition goals.
  • AI-Powered Video Production: Use AI tools and external vendors to scale video scripting, editing, repurposing, and production.
  • Multi-Platform Growth: Manage video distribution across TikTok, YouTube Shorts, Instagram Reels, and Facebook, connecting organic content with paid advertising.
  • Cross-Functional Collaboration: Work directly with teaching, product, sales, and marketing teams to coordinate content initiatives and drive execution.
  • Performance Optimization: Track leads, conversion rates, and CAC to continuously improve content performance and acquisition efficiency.

How You Can Be Qualified:

  • Experience in content marketing, content growth, or digital marketing, with demonstrated customer acquisition results.
  • Familiarity with AI tools and workflows for scalable content production.
  • Strong understanding of short-form video content and social media platforms; professional video editing skills are not required.
  • Excellent communication, project management, and analytical skills.
  • Preferred Qualifications:
    • Experience in education, online learning, or content targeting parents and families.
    • Experience recruiting and managing teacher creators, UGC creators, or creator networks.
    • Proven success generating leads through organic short-form videos and repurposing top-performing content for paid ads.
    • Experience building AI-powered content production workflows or automation systems.
    • Demonstrated ability to generate qualified leads and improve CAC through content marketing.

Interview Process:

  1. Application Review
  2. Creative Assignment - Video Project
  3. HR Screening
  4. Hiring Manager Interview
  5. Final Interview

Pay Structure:

  • Total Compensation: $96,000 - $130,000
  • 401k and Health, Vision, and Dental Insurance
  • H1B Sponsorship available for eligible candidates
  • As part of a global education company, you may have the chance to collaborate with international branches, engage with our headquarters, or explore cross-border career opportunities
  • Relocation Allowance available

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

 

Create a Job Alert

Interested in building your career at Think Academy US? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Think Academy International Education Inc. and its affiliates (hereinafter as “Think Academy,” “Us,” “our,” “We”) takes your privacy seriously, and we are committed to handling personal data in compliance with applicable law. We use various security technologies and procedures to protect your personal information from unauthorized access. This privacy notice explains what personal data Think Academy collects, how we use the information, to whom we share the data with, and the rights you have for the collected data. You may   find   other   details   regarding   our   privacy   policy   in   the employee   handbook.

This notice applies to the collecting and using of your personal information as an employee, candidate or as a contractor. It does not apply to your use of Think Academy product or service as a consumer.

Collection and Use of Your Personal Information

The categories of information we collect and the usage for such data are outlined below:

  • Name and Identification Information: Your first and last name, your phone number, address and personal email address. The information is used to verify your information and to reach out to you for career opportunity details, and for other legitimate business purposes.
  • Background Information: your previous employment history, academic and professional qualification, and with your written approval, we may verify such information and conduct criminal background check through our third-party vendors. The information is collected to verify your background information to the extent permitted by law, and to provide Think Academy career opportunities and for other legitimate business purposes.
  • Immigration and other related information. The information is used to verify your employment eligibility.
  • Information needed to understand and assess accommodation requests regarding potential disabilities or other health conditions; and other information you provided to us. The information is collected to provide necessary accommodations

How We Collect Your Information

  • Information You Provide The information we collect is usually volunteered or provided by you. For example, the information provided during your job application and/or insurance enrollment process and the information you disclosed during your work with.
  • Information Collected from Third Party. We may collect information through job posting platforms such as Indeed, LinkedIn, CareerBuilder, Glassdoor and our third-party recruiters. We may also collect your personal information through social media accounts, such as your Facebook and WeChat
  • Automatically Collected Information using Cookies and similar technologies: Cookies and similar technologies, such as pixels and web beacon, are small text files that are sent to or accessed from Your web browser or Your computer’s hard drive. You may manage the cookies on your device by disabling or deleting certain cookies. Please note that our service may not work if you disable all cookies.

Change of Usage

We will use your personal information for the purposes stated in this notice or such purposes as may be reasonably compatible with the original purpose for which it was collected. If we materially change the usage of your personal information, we’ll provide you with a written notice regarding such changes.

Share of Your Personal Information

Think Academy may share your personal information with our third-party partners to carry out the purposes stated in this notice. Your information may also be disclosed to government authorities, law enforcement, or courts pursuant to a lawfully issued court order, subpoena, or similar request.

We may share your personal information with our subsidiaries or affiliates. We may share your data with a third party pursuant to a merger, acquisition, consolidation, reorganization, or sale of assets or in the event of bankruptcy or dissolution. We may share your information with professional advisors such as accountants, auditors, lawyers, bankers, insurers or other professionals in the course of their provision of services to us. This Notice does not address, and we are not responsible for, the practices of any third parties, which have their own rules for how they collect and use your personal information. Our links to third party websites or services are not endorsements.

Miscellaneous

  • Not Intended to be Employment Contract

This notice is not intended to create any contract for employment, for any benefit, or for specific treatment. Nothing in this notice should be interpreted to hinge Think Academy's ability to process employee’s personal information for law compliance purposes or for investigating alleged misconduct or violations of company policy or law.

  • Changes to this Privacy Notice

Think Academy reserves the right to update this privacy notice from time to time. If we materially change the usage of the collected information, we’ll notify you of such change using reasonable efforts.

  • Contact Us

If you have any questions or requests regarding the personal information we collected, please contact us at privacy@thethinkacademy.com or send your request to:

ATTN: Think Academy Privacy

1081 S De Anza Blvd., San Jose, CA 95129