Back to jobs

Senior Product Marketing Manager

Arts

Senior Product Marketing Manager, Arts

Austin, TX (hybrid) or Remote

 

Work Authorization Notice: Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.

We are looking for a Senior Product Marketing Manager to serve as the marketing leader for our Arts vertical, helping shape how TogetherWork goes to market and grows across the arts and performing arts industries.

This role will own the market strategy and product story for the vertical—bringing together customer insight, positioning, go-to-market strategy, sales enablement, and demand generation to drive measurable growth.

You’ll work closely with Product, Sales, Demand Generation, and Marketing leadership to understand the market, identify growth opportunities, bring new products and capabilities to market, and ensure our marketing and sales teams are telling a clear, compelling, and differentiated story.

This is a highly cross-functional role for a marketer who can move comfortably between strategy and execution, influence teams across the organization, and act as the voice of the Arts market inside the business.

What You’ll Do

Lead the Arts Vertical Marketing Strategy

  • Serve as the marketing leader and go-to-market expert for the Arts vertical, developing a deep understanding of our customers, prospects, competitors, market dynamics, and growth opportunities
  • Build deep expertise in the needs of arts and performing arts organizations, including their operational, financial, enrollment, engagement, communication, and growth challenges
  • Define the overarching marketing strategy for the vertical in partnership with Product, Sales, Demand Generation, and Marketing leadership
  • Translate business objectives and market opportunities into clear marketing priorities and go-to-market plans
  • Identify opportunities to strengthen our position, expand product adoption, enter new segments, and accelerate revenue growth
  • Bring market and customer insights back into the organization to help inform product strategy, roadmap priorities, and commercial decisions

Own Positioning, Messaging & the Product Story

  • Develop differentiated, value-based positioning and messaging that clearly communicates why our solutions matter to Arts customers
  • Own the narrative for the vertical across products, campaigns, sales materials, websites, launches, events, and other customer touchpoints
  • Turn complex product capabilities into simple, compelling stories centered on customer needs and business outcomes
  • Build and maintain buyer personas, competitive intelligence, market insights, messaging frameworks, and proof points
  • Ensure consistency in how the Arts vertical and its solutions are positioned across Marketing, Product, and Sales

Drive Go-to-Market Strategy

  • Lead go-to-market strategy for major product launches, new capabilities, packaging changes, and strategic initiatives across the Arts portfolio
  • Partner with Product from early planning through launch to define target audiences, value propositions, differentiation, launch strategy, and success measures
  • Develop comprehensive launch plans that align Product, Sales, Demand Generation, Customer Success, and Marketing teams
  • Partner with Product and Sales leadership on pricing, packaging, market opportunities, and commercialization strategies
  • Track adoption, pipeline, competitive performance, market penetration, and other key indicators to continually improve go-to-market execution

Partner with Demand Generation to Drive Growth

  • Work closely with the Demand Generation team to translate vertical strategy, buyer insights, and product positioning into effective campaigns and programs
  • Help define target audiences, campaign themes, offers, content priorities, and market opportunities that support pipeline growth
  • Ensure demand programs are grounded in a strong understanding of the Arts buyer and reflect the challenges and priorities most likely to drive engagement
  • Partner on events, webinars, thought leadership, customer stories, digital campaigns, and other programs that build awareness and create demand
  • Use campaign and pipeline performance to identify opportunities to refine messaging, targeting, and future go-to-market strategies

Enable Sales to Win

  • Be a strategic partner to Sales leadership and frontline teams, ensuring they understand our market position, buyer needs, competitive differentiation, and product value
  • Develop sales enablement tools including pitch decks, talk tracks, competitive intelligence, customer stories, product demonstrations, and vertical-specific messaging
  • Partner with Sales and BDR teams to identify common objections, competitive challenges, buyer questions, and opportunities to strengthen our story
  • Participate in strategic opportunities and customer conversations when deeper market or product expertise can help advance the sale
  • Create feedback loops between Sales, Product, and Marketing so market insights continually improve our strategy

Develop High-Impact Content & Market Programs

  • Define the content and proof points needed throughout the buyer journey, including customer stories, website content, product content, thought leadership, sales materials, webinars, and demos
  • Partner with internal and external creative resources to turn strategy and messaging into compelling market-facing experiences
  • Identify opportunities to establish our brands as trusted voices within the Arts industry
  • Elevate customer success stories and market insights that demonstrate measurable value and differentiation

Work in an AI-Enabled, Data-Driven Way

  • Leverage approved AI tools and automation to accelerate research, analysis, content development, and marketing workflows
  • Use data, dashboards, customer insights, competitive intelligence, and AI-supported analysis to identify opportunities and make better decisions
  • Measure the effectiveness of launches, campaigns, messaging, and go-to-market programs and use those insights to continually improve performance
  • Help identify new ways AI can improve both our marketing practices and the experiences we create for customers

What You’ll Bring

  • Bachelor’s degree in Marketing, Business, or a related field
  • 7+ years of progressive experience in Product Marketing, Vertical Marketing, or B2B SaaS marketing
  • Experience serving as a strategic marketing partner to Product, Sales, and Demand Generation teams
  • Proven ability to develop market strategies and go-to-market programs that drive measurable business results
  • Experience owning positioning, messaging, launches, competitive strategy, and sales enablement
  • Experience marketing technology or software to arts organizations, performing arts businesses, dance studios, arts education organizations, or adjacent markets strongly preferred
  • Strong understanding of how to turn customer and market insights into differentiated marketing strategies
  • Ability to move between strategic thinking and hands-on execution
  • Exceptional written and verbal communication skills, with an ability to simplify complex concepts into clear and compelling narratives
  • Strong commercial mindset with an understanding of pipeline, revenue, product adoption, and customer growth
  • Demonstrated ability to influence and align cross-functional teams without relying on direct authority
  • Comfortable presenting recommendations and market insights to senior leaders
  • Takes ownership and drives work forward with a high degree of independence
  • Builds trust through consistency, clear communication, collaboration, and follow-through
  • Comfortable managing multiple priorities in a fast-moving environment
  • Curious, customer-focused, analytical, and energized by building something better

Why This Role

  • Lead marketing strategy for one of TogetherWork’s key verticals, with meaningful influence over how we compete and grow in the Arts market
  • Own the story—from customer insight and market positioning through launches, demand generation, and sales enablement
  • Work at the center of Product, Sales, Demand Generation, and Marketing, helping connect teams around a common market strategy
  • Bring the voice of Arts customers into product and business decisions
  • Directly influence measurable outcomes including pipeline growth, product adoption, revenue, and market penetration
  • Join an AI-forward organization investing in modern product experiences, embedded payments, AI-powered capabilities, and continued innovation

About TogetherWork

TogetherWork provides vertical software, services, and embedded payments for the businesses behind every community.

From mission-driven and membership organizations to rec and wellness, arts, and pet care businesses, our family of trusted brands helps more than 70,000 organizations worldwide manage their memberships, payments, communication, and day-to-day operations. Behind every product is a team focused on making it better—because when communities run well, people benefit.

 

The Company offers a comprehensive employee benefits program, including:

Medical, dental, and vision insurance options
100% Employer paid short/long term disability
100% employer-paid Basic Life and AD&D insurance
401(k) retirement plan with a 100% company match up to 4%
Flexible paid personal/vacation time built on mutual trust and accountability
10 sick days annually
10 company paid holidays
12 weeks paid parental leave

 

Inclusion and Diversity: TogetherWork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. TogetherWork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws. 

Interview Process & Expectations
Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual’s judgment, problem-solving approach, and communication.

CCPA Disclosure Notice: Click Here

Create a Job Alert

Interested in building your career at TogetherWork? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Are you located in Austin, TX and comfortable with the hybrid model (3 days in office/week)? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in TogetherWork’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...