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Associate Director, Growth Strategy

New York City or LA or Remote

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Associate Director, Growth Strategy

Location: Remote or New York, NY / Los Angeles, CA

Overall Purpose: We are seeking an Associate Director of Growth to serve as the strategic orchestrator for our clients’ performance marketing accounts (Agency of Record). In this leadership role, you will develop and oversee cross-channel growth plans, build financial models and forecasts, and ensure all aspects of performance marketing (media, creative, CRM, website/CRO) work in unison to drive profitable growth for our clients. You will act as a senior advisor both internally and to clients – providing insight and direction on campaigns, creative feedback, budget allocation, and optimization opportunities. This role is critical in guiding DTC and eRetail brands to achieve aggressive growth targets, and is ideal for a hands-on strategist with deep DTC experience who thrives in a bold, fast-paced agency environment.

KEY AREAS OF RESPONSIBILITY:

  • Define and steer cross-channel growth strategies for client accounts, integrating paid media, social, SEO, email/CRM, and on-site conversion efforts into a cohesive plan that drives both DTC and third-party eRetail growth
  • Develop detailed business plans, financial models, and marketing forecasts to support strategic initiatives – using these models to project growth scenarios, inform budget allocations, and guide investment decisions across channels
  • Provide strategic oversight and feedback across all campaign elements (creative assets, media plans, email marketing, website user experience, etc.), ensuring each component aligns with the overall growth strategy and brand goals. This includes reviewing and advising on creative and messaging to improve performance .
  • Define clear performance KPIs and growth targets for each client, and implement a robust measurement framework. Regularly monitor key metrics (CAC, LTV, ROAS, conversion rates, retention rates, etc.), analyze campaign performance, and identify optimization opportunities to keep growth on track
  • Identify and spearhead new revenue-driving initiatives for clients, such as testing new marketing channels, launching affiliate or influencer programs, or enhancing customer retention strategies (loyalty programs, subscription models, etc.), to continuously expand growth potential
  • Act as the senior client-facing growth expert, leading growth strategy presentations and quarterly business reviews. Communicate complex ideas and data insights in a clear way to client executives, and make data-backed recommendations to adjust strategy as needed for continued success
  • Foster strong cross-functional collaboration internally – working closely with media buyers, creative directors, SEO and analytics teams, and CRO specialists – to ensure all teams are aligned and executing toward the clients’ growth objectives
  • Keep a pulse on market trends and industry developments in DTC and e-commerce (e.g. emerging social platforms, changes in consumer behavior, new ad tech, generative AI in marketing) and proactively apply this knowledge to client strategies to maintain a competitive edge.
  • Be a thought leader internally, enabling performance marketing excellence and advocating for measurable outcomes across all agency efforts

EXPERIENCE/KNOWLEDGE REQUIRED:

  • 7+ years of experience in performance marketing, growth strategy, consulting, or related roles, with a proven track record of driving significant growth for DTC brands or e-commerce businesses (experience on the brand side or agency side managing DTC/eRetail accounts is highly preferred)
  • Demonstrated ability to develop and execute multi-channel marketing strategies that delivered measurable results. You should have hands-on experience across major acquisition channels (paid social, search, programmatic) as well as retention/CRM, and be comfortable setting strategy that spans the full customer funnel
  • Strong financial acumen and analytical proficiency  – capable of building and interpreting financial models, forecasting outcomes, and conducting ROI analysis on marketing spend (e.g. analyzing CAC vs. LTV, payback periods, etc.)
  • Excellent leadership, communication, and collaboration skills. Able to lead cross-functional teams and drive consensus across client and agency teams. 
  • Foster alignment to growth goals by providing strategic guidance to creative, media, analytics, and technical teams 
  • Experience managing client relationships or internal stakeholders at a senior level, including presenting to C-suite executives. Must be adept at storytelling with data and persuading stakeholders with well-founded strategic recommendations
  • KPI-driven mindset with a history of improving key performance metrics (revenue growth, ROI/ROAS, conversion rates, etc.) through strategic initiatives. You take accountability for results and know how to course-correct when targets are at risk
  • Highly organized and able to juggle multiple high-priority projects. Comfortable in an entrepreneurial environment — adapting quickly to new opportunities or changes, and continuously seeking innovative ways to drive growth
  • Passion for the DTC/e-commerce space and familiarity with the latest trends and tools in digital marketing. Knowledge of how emerging factors (such as privacy changes, AI in consumer engagement, or new e-commerce platforms) impact growth strategy
  • Bold, proactive, and hands-on: willing to dive into details (whether analyzing a spreadsheet or critiquing an ad creative) while also keeping the big-picture strategy in focus. Thrives in a fast-paced agency setting where speed and innovation are valued

 

 

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