Family Pathways Associate

Zarminali Pediatrics is building the nation's leading pediatric multispecialty group, focused on supporting families to shape healthy futures for their children – from birth through adulthood – by completely transforming the way pediatric care is delivered nationwide. We are tackling today's challenges of increased administrative burden on clinicians and a siloed approach to pediatric care through intentional design of care delivery, enhanced by leading technology and collaborative, expert care teams.  

Our name, inspired by our founder's daughter's name – Zarmina – means “something that is more precious to you than gold”. We couldn’t think of anything that better represents the way parents and caregivers hold the relationship with their children as the most valuable gift, and how we at Zarminali approach care for each child with equal reverence.

We strive for a healthier future for pediatric patients and a happier future for pediatric clinicians nationwide, and we are looking for people to join us in achieving this vision. If you are eager to join a growth stage company and be part of the early team that is shaping the foundation of both the company and the delivery of pediatric care, then this opportunity might be for you!

POSITION OVERVIEW

The Family Pathways Associate is a local marketing and community outreach strategist, responsible for growing Zarminali’s patient base through effective patient acquisition strategies. This role ensures a smooth, personalized onboarding experience for families into Zarminali clinics by proactively managing communication, registration, resource sharing, and care coordination, as well as building strong referral pathways with OB/GYNs, birthing centers, midwives, doulas, and other community partners to support clinic growth. The ideal candidate is outgoing, compassionate, highly organized, and passionate about creating safe, welcoming spaces for families while fostering community-based referral relationships.

PAY RATE: $55,000 - $65,000 annually, based on experience.  Additional incentive bonuses tied to performance.

LOCATION: This role is hybrid with the flexibility to work from home while traveling throughout the local metro area.

WHAT YOU’LL DO:  

• Serve as the primary point of contact for expectant families in their region.
• Conduct onboarding calls, clinic tours, and schedule ‘Meet-the-Doctor visits’ (virtual or in-person) for interested families.
• Proactively build and manage referral pipelines with OBs, midwives, birthing classes, doulas, and other community partners through community-centered, relationship-driven sales tactics, both in-person and online.
• Conduct ongoing market research to uncover high-potential lead sources and develop community-informed outreach strategies to drive expectant family acquisition and clinic growth.
• Identify market opportunities to elevate the visibility of new or existing clinicians, including scheduling joint outreach efforts, promoting co-hosted events, and building clinician name recognition in target communities.
• Initiate the onboarding process and ensure pre-registration completion for expectant and transferring families.
• Collect family and insurance information, flag special needs, questions and/or concerns.
• Maintain consistent communication with families through scheduled check-ins and quick follow ups to questions and resource requests through the portal, phone, email, etc.
• Monitor and improve onboarding workflows based on feedback.
• Track onboarding progress, monitor referral source performance, and maintain accurate data to support reporting on patient acquisition and engagement metrics.
• Evaluate referral sources and community-based patient engagement strategies, identifying opportunities to strengthen or expand partnerships.
• Coordinate internally with front desk, nurses, marketing team, and clinicians to schedule appointments, confirm patient needs, provide seamless onboarding, and develop community engagement strategies and events.  

 WHAT YOU’LL NEED: 

• Bachelor’s degree in a related field (e.g., child development, communications, marketing, public relations, healthcare administration, or public health), and at least 1+ year of experience in child development, community health, physician liaison, care coordination, patient-facing healthcare, sales, marketing, or family engagement. In lieu of degree, applicant should have at least 4+ years of experience in child development, community health, physician liaison, care coordination, patient-facing healthcare, sales, marketing, or family engagement roles.
• Familiarity with EHR systems, patient portals, and scheduling tools.
• Experience with social media platforms and digital outreach tools to support community engagement and promote clinic visibility.
• Valid driver's license and reliable transportation would be required.  A clean Motor Vehicle Report and valid insurance would also be required.
• Strong interpersonal and communication skills. Thrive in dynamic settings and remain composed and solutions-focused amid competing demands. Naturally curious, organized, and resourceful in resolving scheduling, communication, and care coordination needs.
• Demonstrated ability to manage sensitive conversations with empathy and discretion.
• Demonstrated ability to build partnerships with key community stakeholders.
• Ability to work independently and as part of a team.
• Knowledge of community resources and referral networks.
• Bilingual or multilingual skills would be advantageous for diverse communities.
• May require flexibility to communicate with patients outside standard business hours (evenings/weekends), with appropriate support and scheduling.

WHAT WE OFFER:

• Be a part of a team-based environment focused on providing high quality pediatric care within a mission drive organization.   
• Access to continuous learning, skill development, and career advancement within a supportive and dynamic culture.   
• Competitive compensation package with paid time off, medical/dental/vision benefits, and others.  
• Work in a newly designed and advanced clinic that emphasizes patient comfort and top-notch care in a welcoming and calming environment.   

At Zarminali Pediatrics, we are committed to our empowering clinicians and team members to deliver better pediatric care, altogether. This commitment requires building an inclusive culture and a team that represents the diverse communities we serve. 

We believe that when people from all backgrounds, experiences, and perspectives come together, we create a stronger team and better care for our patients and their families. We realize the importance of an environment where clinicians and team members feel cared for, supported, and valued. We believe in the basics: treating everyone with kindness, respect, and fairness.

We do not tolerate discrimination or harassment of any kind. This includes, but is not limited to, race, color, sex, gender, age, religion or religious creed, national origin, ancestry, citizenship, marital status, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law.

We recruit and hire based on skills, talent, and potential, ensuring everyone has a fair chance to succeed. Together, we strive to build an inclusive and welcoming space where we can achieve our goal of building a happier future for the pediatric workforce.