Job Application for Influencer Marketing Specialist at Emergent Labs

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Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since public launch, Emergent has reached $50M ARR in 7 months. 5M+ users across 190+ countries have built 6M+ applications on Emergent. We’ve raised $100M, backed by Khosla Ventures, SoftBank, Google, Lightspeed, Prosus, Together, and Y Combinator.

We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We’re hiring builders who want ownership, speed, and impact at global scale.

The Role
We’re hiring an Influencer Marketing Specialist to build and scale creator-led growth at Emergent across global markets. This is a hands-on execution role focused on driving measurable impact, not vanity metrics.

What You’ll Do
• Source, onboard, and manage creators across priority geographies (US, Europe, UK, APAC, Oceania).
• Build a diversified creator portfolio across founders, indie builders, finance creators, SMB operators, and AI/product audiences.
• Execute influencer campaigns across awareness, education, and activation with clear success metrics.
• Own creator workflows end-to-end: briefs, onboarding, product education, content ideation, reviews, approvals, and launches.
• Ensure creators demonstrate real Emergent use cases—apps built, workflows shipped, problems solved.
• Enforce content quality using SOPs and checklists to maintain brand and product accuracy.
• Implement attribution mechanisms (UTMs, creator links, geo-level tracking, landing pages).
• Track and analyze performance across views, engagement, sign-ups, activation, and downstream usage.
• Run structured experiments across creator types, formats, geographies, and use cases.
• Optimize spend, CPMs, and creator payouts based on ROI and performance.
• Identify underperforming creators or formats early and course-correct decisively.

Who You Are
• 2–4 years of hands-on influencer marketing experience (tech, SaaS, fintech, or creator-led platforms preferred).
• Strong execution mindset with the ability to manage multiple creators and campaigns simultaneously.
• Experience working with global creators and audiences across geographies.
• High attention to detail across briefs, content quality, and attribution.
• Comfortable operating in fast-paced, ambiguous environments.

Nice-to-Have
• Exposure to developer, no-code, AI, or builder ecosystems.
• Experience with attribution tools, UTMs, and performance dashboards.
• Background in early-stage or high-growth startups.

What This Role Is Not
• Not a brand-only or PR-focused role.
• Not driven by vanity metrics like views or likes.
• Not slow, approval-heavy, or agency-style marketing.

Why Join Us
• Build influencer marketing playbooks from first principles.
• Work across global creator ecosystems with real ownership.
• Direct impact on revenue, activation, and product adoption.
• Operate at the intersection of AI, creators, and real software creation.
• Learn fast, ship faster, and grow with one of the most exciting AI companies in the world.

Let’s build the future of software.

Influencer Marketing Specialist

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