Creative Lead - Performance Marketing

 

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We’re hiring builders who want ownership, speed, and impact at global scale.

The Role:
We’re hiring a Creative Lead to own performance creative for paid acquisition. Our users are non-technical small-business owners who build real software on Emergent. Your job is to find the ideas that make them try it, and prove it on revenue, not clicks. You’ll own one number: new creatives each month that beat our current winners on paid return. The pace is fast and the playbook is still being written, often you’ll be the one writing it. This role is based in our Bangalore office, and the process includes a creative assignment (hooks and a script for a given customer profile).

What You’ll Do:

• Own the creative engine for paid social (Meta first, then YouTube and TikTok): what we make, what we test, and what scales
• Turn customer insight into angles, scripts, and hooks, from the problem a salon owner or a consultant is trying to solve, not from features
• Run the testing pipeline with performance marketing: what goes in, at what spend, when to kill, when to scale, judged on CAC and return, not CTR alone
• Lead a mix of in-house writers, AI video editors, agencies, and creators, and hold the bar on both quality and speed
• Use AI generation (including our own video agent) to test scripts fast, then put human production behind the winners
• Break down why ads win or lose, ours and competitors’, into a playbook the whole team reuses

What We’re Looking For:

• 5 to 8 years in performance creative or creative strategy for paid acquisition, with real budgets behind your work. App, SaaS, or subscription experience preferred over D2C
• A portfolio of performance ads you made, and the ability to walk us through how each performed (spend, CPA, or ROAS) and why. This is non-negotiable
• You write hooks and scripts yourself, not just brief them
• Comfortable in the data: you read ad-level results yourself and know the difference between a cheap signup and a paying customer
• Hands-on with AI creative tools, and clear on where they work and where they don’t
• Have led writers, editors, or agencies

Good to Have:

• Experience with US audiences
• B2B, SMB, or no-code/dev-tool products

Benefits and Perks:

1. Daily Meals: Lunch and Dinner provided
2. Family Insurance: 5 Lakhs worth of coverage for you and your family
3. Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
4. Flexible Working Hours: Work arrangements that fit your life and commitments

Let’s build the future of software together.