B2B Lifecycle CRM Manager

Company Overview: 

We are killing it. Growing quickly, having fun, redefining an entire industry. Looking for something more formal? Okay then, you got it. Read below… 

Emotive is a dynamic, flexible, well-funded SaaS company that is redefining modern marketing. It is venture-backed (Mucker Capital, Buffalo, Floodgate), based in Los Angeles, CA, and scaling rapidly. It was founded by Zachary Wise and Brian Zatulove. 

Emotive.io's mission is to empower e-Commerce companies through low-cost, human-led, SMS marketing. We aim to save e-commerce founders 50% or more on their SMS bills. By harnessing the power of human-like, AI-assisted conversations, Emotive.io fosters strong customer relationships, drives revenue growth, and ultimately redefines the way SMS works for companies of all sizes and e-commerce companies.

Plus, our next-level deanonymization technology allows businesses to identify and convert high-intent website visitors into potential customers, providing real-time notifications and automated outreach in compliance with global laws.

Job Description: 

As the B2B Lifecycle CRM Manager, you will be responsible for managing a fully-fledged lifecycle program that drives $2 million+ in demand for Emotive.io. 

This includes managing email & SMS campaigns, all AI personalization, enrichment provider integrations, maintenance of existing personalization systems, outbound campaign management, identification tools, and coordination of all things lifecycle marketing for our B2B go-to-market lifecycle demand generation program. Bottom-line: you breathe email, sms, and all lifecycle marketing; you know there are many ways to get the same result. 

You will also oversee all automations, lead scoring, inbound identification funnels, and domain reputation. And, being the email deliverability guru you are, you’ll have a strong background in understanding how to get in the inbox.  

Key Responsibilities:

• Manage and execute a comprehensive lifecycle marketing program, driving substantial demand
• Oversee email, SMS, and personalization strategies, ensuring seamless integrations with enrichment providers
• Lead and own outbound campaign management - email and SMS primarily
• Maintain and optimize existing personalization integrations across the tech stack
• Coordinate all lifecycle marketing activities for go-to-market programs in e-commerce B2B demand generation
• Develop and manage automation-based programs, lead scoring, and inbound identification funnels
• Ensure high deliverability as a practice and function of the role
• Collaborate with copywriters and designers to create compelling marketing content
• Ability to modify and/or create designs for all SMS and email creative
• Excitement to learn and further refine the fundamentals of digital marketing, lifecycle marketing, and programmatic digital media buying operations and supporting technology

Required Qualifications and Skills:

• 3-5 years of direct B2B outbound lifecycle marketing experience
• Proficiency in tools such as Hubspot, SMS providers, Apollo.io, Clay.com, Storeleads, and other enrichment providers
• Strong knowledge of email deliverability and compliance with GDPR and CCPA
• Experience in creative production, copywriting, split testing, and editorial management
• Bachelor's degree required
• Working knowledge of Salesforce
• Working knowledge of RFM (recency, frequency, and monetary value) strategies 
• Working knowledge of HTML email fundamentals
• Working knowledge of deliverability fundamentals
• Working knowledge of basic design tools - Photoshop encouraged
• Experience working with e-commerce/DTC brands
• Ability to write in a brand voice
• Familiarity with SMS best practices
• Ability to work in a fast-paced environment with strong project management skills
• Must be a self-starter and self-motivated
• Strong organizational and teamwork skills, ability to multitask
• Knowledge of best practices and copywriting standards
• Exceptional attention to detail
• Familiarity with Google Suites
• Bachelor’s degree  or related field of experience
• Data Entry and other ad-hoc reporting tasks
• Strong computer literacy
• Excellent written communication skills
• Excellent attention to detail

Preferred Qualifications and Skills:

• Master's degree or an additional 3-4 years of experience within digital marketing
• Experience with light HTML, on-site tracking scripts, and Salesforce
• Hubspot Certified or similar ESP certification preferred
• Light proficiency in the following design programs: Photoshop and Figma 

The Emotive Story

At Emotive, our vision is an internet that is more human. Since our launch in 2018, Emotive has become the product of choice for over 1,000 eCommerce companies to drive more sales and build more personal relationships with customers.

We’re extraordinarily proud of the company we’ve built. We’re a driven, passionate, responsible group that values personal and professional growth equally. We take care of ourselves, our families, our customers, and one another. We believe in sustainable and diverse approaches to work and life, because optimizing for the long-term is the best path to success.

Diversity & Inclusion at Emotive

Emotive is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.