Director, Product Marketing

Director, Product Marketing, Commercial

You are a positioning and messaging pro who has won in a crowded, competitive market. You know how a benefits leader evaluates a vendor, how a consultant runs a finalist process, how a health plan thinks about a partner, and what a CFO needs to believe before saying yes. You can take a complex healthcare solution and make it simple, specific and hard to argue with, and you care about proof as much as the story.

You are a self-starter and a builder. You see a gap and close it before anyone asks, whether that means writing the story, fixing the deck or building an AI workflow so the whole team moves faster. You move quickly, but you take the time to test, learn and iterate instead of guessing. You are always learning and energized by a full plate in a fast-growing company. You prioritize ruthlessly against business goals, and you can explain what you are not doing and why. You own your domain without needing someone to check in on you.

You are just as strong in the room as you are behind a screen. AI is part of how you work, as a thinking partner and a builder, not a shortcut. You never ship anything you haven’t pressure-tested, edited and made your own. You read people well, you listen before you pitch, and you are the person sales leaders want next to them in strategic conversations.

Location: Dallas, TX or New York, NY - Hybrid schedule (3x in office per week)

Responsibilities:

• Own positioning, messaging, point of view, claims, and proof points for our commercial audiences: employers, benefits consultants, health plans, public sector, and labor organizations.
• Tailor the Lantern story by segment and persona, and equip the commercial team at every stage of the buying process.
• Build the core sales materials that help buyers understand our solutions, our value, and how we work with them.
• Develop partner and channel positioning with our health plan and ecosystem partners.
• Own case studies and testimonials.
• Turn market, competitive, and customer insight into sharper messaging on a regular cadence.
• Lead go-to-market for new products and features for commercial audiences, as part of our broader launch plan.
• Partner closely with Sales, Solutions Consulting, Proposals, Client Success, Consultant Relations, Health Plan and Partnerships, Product, Enablement, Data Science and Analytics, Clinical, Pricing, and Growth Marketing to keep the story consistent everywhere.
• Use AI to build and scale how you research, write, and equip the field.

Requirements:

•  8-10 years of B2B product marketing experience 
• Employer-sponsored health benefits experience, gained working with employers, benefits consultants, or health plans.
• A track record of improving win rate or stage conversion, with evidence to show for it.
• Experience building messaging frameworks, segmentation, and personas that a sales team actually used.
• Fluency in healthcare economics, including savings, utilization, pricing models, and performance guarantees.
• Executive presence with sales leaders, consultants, and buyers, and comfort presenting to customers and prospects.
• Strong judgment and emotional intelligence: you read the room, adapt in the moment, and know when to push and when to listen.
• The ability to prioritize against business goals and say no to work that doesn’t move them.
• Concrete, specific AI fluency: you’ve built workflows or tools that changed how you work.
• Strong original thinking, writing, and editing, including the ability to spot an AI draft that is wrong, generic, or off-brand and fix it.
• A record of independently owning a domain in a fast-moving, high-growth environment.

Strong Candidates will:

• Move Fast: Acting with urgency to respond to client and business needs
• Be Comfortable in a Fast-Paced Environment: that can be challenging but highly rewarding
• Be Good with Numbers: both in how they articulate value propositions but also in how they measure and report success
• Be Strategic Thinkers/Problem Solvers: both in how they work cross functionally, and also in how they build their function and supporting systems/processes
• Be Customer Focused: always looking to understand, advocate for and improve how we engage with our prospects
• Have High Energy and a Positive Outlook: infusing their engagement with prospects and internal teams with positive energy to help achieve our joint goals

Benefits

Compensation: Base salary range: $185,000–$200,000, depending on relevant experience, location, and qualifications.