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Brand Marketing Manager

Richmond, Virginia, United States

Position Overview:

The Brand Marketing Manager is a key member of the marketing team who will work closely with the online marketing team, creative teams and the Brand Leaders to support both franchisees and drive the overall marketing strategy for the brand.  This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team. The position will be the marketing leader for one the Empower Brands franchise organizations. This position will work closely with Empower Brands franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan.

 

Key Responsibilities:

Franchisee Support & Local Marketing Enablement

  • Develop templated, scalable marketing plans and toolkits franchisees can adopt locally.
  • Partner with operations and field marketing to drive adoption and execution of brand initiatives.
  • Provide franchisees with accessible creative, messaging, and guidance tailored to local needs.

National Brand Campaigns & Creative Development

  • Lead the planning and execution of brand marketing campaigns across paid, earned, and owned channels.
  • Own messaging consistency and elevate our brand’s voice across touchpoints—from digital to print to field marketing.
  • Partner with creative, digital, and agency teams to deliver impactful campaigns that drive awareness and preference.

Sales & Tradeshow Support

  • Collaborate closely with sales teams to align marketing initiatives with revenue goals.
  • Own marketing support for national and regional tradeshows, including planning, materials, lead capture, and post-event follow-up.
  • Create sales enablement tools to help differentiate the brand with key commercial audiences.

Communications, PR & Content

  • Manage public relations efforts, agency partners, and editorial calendar.
  • Create and maintain branded collateral, presentations, and storytelling assets.
  • Help define and uphold brand standards across the organization and network.

Collaboration & Performance Management

  • Align with cross-functional teams across creative, digital, operations, and sales to ensure cohesive execution.
  • Manage external agencies, freelancers, and marketing vendors as needed.
  • Track campaign performance and provide insights to drive continuous improvement.

 

Qualifications:

  • 5+ years of experience in brand marketing, ideally in services, franchising, or multi-location environments.
  • Strong understanding of both B2C and B2B marketing principles.
  • Demonstrated experience developing integrated marketing campaigns.
  • Proficiency in managing PR, tradeshows, and supporting sales initiatives.
  • Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
  • Strong communicator who can balance strategic thinking with hands-on execution.
  • Experience with marketing tools and platforms (e.g., CMS, email, creative tools, project management systems).
  • Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.

Preferred Experience:

  • Franchising or multi-unit business model experience.
  • Experience working in a field services category (restoration, construction, plumbing, HVAC, etc.).
  • Agency or vendor management experience.
 
 
 
WHO WE ARE:

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.
 
Note: 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.  

Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time. 

 

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