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Digital Marketing Account Manager

Richmond, Virginia

Responsibilities:

  • Coordinate franchisee and vendor relationships for organic and paid digital marketing campaigns across social media, email, SEM, third-party lead generators, review management tools, SEO, and websites 
  • Monitor SEO local execution with vendors to improve organic traffic and page rankings 
  • Serve as SME for franchisees on related brands on digital efforts 
  • Hold vendors responsible for exceeding goals and finding optimizations across campaigns 
  • Onboard new digital vendors facilitating integrations, connections; manage rollout to all relevant brands and specialists once initial onboarding is completed 
  • Highlight needed training curriculum for operations, marketing, and new franchisees with Director of Digital Marketing 
  • Create documentation for all processes to ensure alignment across brands 
  • Support digital communications for brands, coordinating with specialists and brand teams on algorithm updates, new tool features, major bugs, industry trends, etc. 
  • Develop and schedule monthly national, organic social posts on PromoRepublic 
  • Collaborate with brand marketing teams, creative team, and operations team on projects to reach business goals 
  • Assist in developing annual digital marketing strategy and budget recommendations with vendors and franchisees based on past performance data and metrics 
  • Project manage the digital responsibilities of onboarding a new location, creating profiles, ad accounts, etc. as required 
  • Monitor campaign performance using analytics tools (PowerBI, dashboards, etc.) to track key metrics and performance for owned brands 
  • Conduct quarterly digital check-ins with individual franchisees (in coordination brand teams) 

 

Qualifications:  

  • 5+ years of experience and expertise of digital marketing tactics in SEO (ideally local SEO), PPC, paid and organic social media, email marketing 
  • Ability to interpret data to develop data-driven strategies to drive ROI 
  • Experience in digital marketing tools such as Google Analytics, Google Ads, CRMs, social media dashboards 
  • Strong project management skills to work cross-departmentally and across brands managing multiple campaigns and deadlines efficiently 

 

Estimated Travel: 2-4x/year inclusive of franchisee annual/refresh trainings and professional development opportunities 

Required certifications expected to be completed in first 6 months in role:  

  • Google Ads 
  • Google Analytics 
  • Google My Business 
 
WHO WE ARE:

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.
 
Note: 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.  

Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time. 

 

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