Back to jobs
New

Manager of Sales Training & Programs

Richmond, Virginia

Job Title: Manager of Sales Training & Programs

Location: Richmond, VA 

Reports To: Director, Franchise Operations

Travel: up to 30% of the time to franchise offices

 

OVERVIEW:

Archadeck is seeking a highly motivated and experienced Manager of Sales Training & Programs to join our team. This person will play a pivotal role in shaping and empowering the future of our franchise network by providing expert-level sales training and coaching. As a Manager of Sales Training & Programs, you will leverage your deep understanding of residential project selling and your passion for mentoring others to build, refine, and teach the art of sales across our entire Archadeck franchise system.

This role will be divided into two key responsibilities: approximately 65% of your time will be dedicated to training, coaching, and supporting new franchisees and salespeople in existing offices, and 35% of your timewill focus on the development of sales programs and providing one-on-one coaching for the broader franchise system.

 

KEY RESPONSIBILITIES:

1. Sales Training and Coaching (65%)

 Franchisee Training: Conduct in-person, hands-on sales training for new franchisees during their onboarding process at the Richmond office. This will include teaching the Archadeck sales methodology, including the inquiry call, initial visit, recommendation visit, overcoming objections, closing techniques, leveraging the contract as a tool, asking for referrals, and securing online reviews and testimonials.
 Sales Team Coaching: Support existing franchise offices by traveling up to 30% of the time, conducting in-person ride-alongs, role-playing scenarios, and providing real-time feedback on sales performance.
 Assist in Onboarding New Salespeople: Guide and mentor new salespeople by helping them understand the intricacies of Archadeck's sales process, including the sales cycle, pricing, relationship building, and customer service excellence.
 Sales Performance: Observe, evaluate, and provide constructive feedback to salespeople and franchisees on their sales strategies, and identify areas for improvement in their selling techniques.
 Sales Support: Provide ongoing assistance and coaching for franchisees and salespeople, helping them adjust sales strategies based on market conditions, customer feedback, and performance goals.
 Train the Trainer: Educate franchisee owners and their teams on best practices for coaching and mentoring their own salespeople, ensuring that the sales process is consistently applied throughout the system.

2. Sales Program Development and Coaching (35%)

 Sales Program Creation: Design and implement sales training programs for the Archadeck franchise system, including both online and in-person content. Ensure that training programs are scalable, practical, and impactful for franchisees and their teams.
 Sales Tools and Resources: Evolve current sales aids, scripts, role-playing exercises, and other tools that franchisees and their teams can use to enhance their sales effectiveness.
 Continuous Improvement: Regularly assess and update training materials and sales processes based on feedback from franchisees, emerging industry trends, and overall system performance. Ensure that Archadeck’s sales training content remains relevant and competitive.  Ensure sales process integrateswith marketing strategy and tactics as more digital tools and customer information is collected earlier in the journey.
 Sales Academy Vision: Lead efforts to create and eventually establish a full-fledged Sales Academy for Archadeck, ensuring a structured, long-term training environment that continues to empower new and existing sales talent across the entire franchise network.

3. Sales Funnel Ownership/Conversion KPI of the System

 Sales Funnel Management: Own the sales funnel process for the Archadeck franchise system, ensuring that all steps—from lead generation to deal closure—are optimized and that franchisees and their teams adhere to a consistent, high-performance sales methodology.
 Pipeline Monitoring: Regularly review franchisee sales funnels, providing insight and recommendations for improvements, and ensuring that each office is meeting or exceeding sales goals.
 Data-Driven Decisions: Use data and performance metrics to inform your training and coaching strategies, identifying areas of strength and opportunities for improvement across the franchise system.
 
 

REQUIRED SKILLS & QUALIFICATIONS:

 Sales Experience: Proven success in residential project selling with a strong understanding of sales cycles, lead generation, prospecting, and closing. At least 5 years of experience in sales, with a focus on high-ticket, project-based sales (e.g., home remodeling, home improvement, construction, or similar industries).
 Training & Coaching Expertise: A minimum of 3 years of experience in training, coaching, or mentoring sales teams, particularly in the context of a franchise or multi-location organization.
 Exceptional Communication Skills: Strong verbal and written communication skills, with the ability to teach, motivate, and inspire others through clear, actionable feedback and training.
 Sales Process Mastery: Deep knowledge of effective sales techniques, including inquiry handling, overcoming objections, closing strategies, relationship building, and customer retention.
 Adaptable and Results-Driven: Ability to assess different personalities and adapt coaching techniques to ensure individuals’ success. Results-driven with a focus on hitting sales goals and maximizing franchisee performance.
 Leadership & Influence: Ability to inspire and lead by example, acting as a role model for sales excellence and professionalism. Able to foster trust and build relationships with franchisees, sales teams, and leadership.
 Travel Flexibility: Willingness to travel up to 30% of the time, conducting in-person training, coaching, and role-plays with franchise offices nationwide.
 Technology Proficiency: Familiarity with CRM systems and sales training software. Ability to develop and deliver training materials in digital formats.
 Bachelor's Degree: A degree in business, sales, or related field is preferred but not required if the candidate has equivalent experience.
 
 
WHO WE ARE:

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.
 
 
Note: 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.  

Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time. 

 

Create a Job Alert

Interested in building your career at Empower Brands? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Phone
Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Education

Select...
Select...

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Empower Brands’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.