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Senior Manager, Digital Experience

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Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility serving the functional medicine markets, we are proud to be recognized as one of Houston’s fastest-growing private companies and ranked #116 in Healthcare & Medical on the Inc. 5000 List for 2025.

Our strength lies in four core values—People, Quality, Service, and Innovation. Guided by these principles, we deliver a uniquely integrated approach to healthcare through vertical supply chain integration, advanced technology, and a relentless pursuit of excellence. From manufacturing to distribution to quality control, our teams work collaboratively to push boundaries, improve patient outcomes, and redefine medication accessibility.

At Empower, joining our team means more than starting a new job, it means becoming part of a mission to transform healthcare. We empower our employees to innovate, grow, and make a meaningful impact every day. Here, your ideas are valued, your growth is supported, and your contributions are celebrated.

If you thrive in a fast-paced, transformative environment where innovation meets purpose, Empower Pharmacy is the place for you. Let’s revolutionize healthcare together.

Position Summary:

The Senior Manager, Digital Experience plays a critical role in shaping how patients, providers, and partners experience the organization across all digital touchpoints. This role owns the company’s web strategy end to end—balancing innovation, growth, compliance, and trust—while enabling scalable digital experiences that support access to high-quality, affordable medications. As a cross-functional leader, this position advances the mission of improving lives through secure, compliant, and user-centered digital platforms.

Responsibilities: 

Strategic Leadership

  • Web Strategy: Own and execute the enterprise web strategy by translating business growth, patient access, and provider engagement objectives into secure, scalable, high-performing digital experiences.
  • Growth Alignment: Align digital initiatives with enterprise priorities by integrating marketing, clinical, and operational objectives into cohesive web roadmaps that drive acquisition, retention, education, and engagement.
  • Performance Oversight: Establish success metrics, monitor digital performance, and continuously optimize web initiatives using analytics and stakeholder feedback.

Governance & Compliance

  • Regulatory Compliance: Ensure all web properties comply with healthcare, legal, privacy, and accessibility standards including HIPAA, FDA, FTC, and WCAG requirements.
  • Policy Enforcement: Develop and maintain governance frameworks, workflows, and approval processes to safeguard brand integrity and ensure content accuracy.
  • Risk Mitigation: Partner with Compliance and Legal teams to identify risks, implement controls, and maintain continuous monitoring to prevent violations and data exposure.

User Experience & Engagement

  • Journey Design: Lead end-to-end user experience strategy across patient, prescriber, and B2B journeys, ensuring intuitive, trustworthy, and conversion-optimized pathways.
  • Content Optimization: Oversee content strategy, information architecture, and personalization to improve clarity, accessibility, and engagement.
  • Conversion Enhancement: Implement testing methodologies, behavioral analytics, and user research to increase conversion rates and reduce friction points.

Technical Management

  • Platform Oversight: Direct management of website platforms, CMS environments, integrations, and performance standards in partnership with IT.
  • Security Assurance: Collaborate with cybersecurity teams to implement safeguards, monitor vulnerabilities, and protect sensitive healthcare data.
  • Vendor Management: Lead cross-functional coordination and manage agencies, vendors, budgets, redesigns, and platform migrations to support digital transformation initiatives.

Knowledge and Skills: 

  • Expertise in healthcare digital governance, including HIPAA, FDA, FTC, and WCAG standards.
  • Proficiency with enterprise CMS platforms, web analytics tools, SEO, and A/B testing methodologies.
  • Strong cross-functional leadership with experience managing vendors, budgets, and complex stakeholder environments.
  • Advanced knowledge of UX strategy, information architecture, data privacy, cybersecurity, and scalable web systems.

Experience and Qualifications: 

  • Minimum of 7 years of experience managing enterprise-level websites or digital platforms, preferably in healthcare or regulated industries.
  • Bachelor’s degree in Marketing, Digital Media, Information Systems, Computer Science, or a related field, or equivalent experience.
  • Strong leadership, decision-making, and communication skills with the ability to influence stakeholders at all levels.
  • Deep expertise in enterprise WordPress environments, including architecture, workflows, technical SEO, accessibility compliance, performance optimization, and secure content governance.

Key Competencies:

  • Customer Focus: Builds trust through customer-centric solutions
  • Strategic AI: Guides responsible AI adoption and adaptation
  • Optimizes Work Processes: Drives efficiency with continuous improvement
  • Collaborates: Partners effectively to achieve shared goals
  • Resourcefulness: Secures and deploys resources efficiently
  • Manages Complexity: Simplifies and solves complex challenges
  • Ensures Accountability: Delivers on commitments with integrity
  • Situational Adaptability: Adjusts approach to shifting conditions
  • Communicates Effectively: Tailors messages to diverse audiences

Values:

  • People: Empowering people defines who we are
  • Quality: Excellence in every product, every time
  • Service: Serving others is our highest purpose
  • Innovation: Advancing care through technology and discovery

Employee Benefits, Health and Wellness:

We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications. Learn more: https://careers.empowerpharmacy.com/benefits/

Physical Requirements:

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. Employees are regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

 

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