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Director, Content

US Remote

Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility serving the functional medicine markets, we are proud to be recognized as one of Houston’s fastest-growing private companies and ranked #116 in Healthcare & Medical on the Inc. 5000 List for 2025.

Our strength lies in four core values—People, Quality, Service, and Innovation. Guided by these principles, we deliver a uniquely integrated approach to healthcare through vertical supply chain integration, advanced technology, and a relentless pursuit of excellence. From manufacturing to distribution to quality control, our teams work collaboratively to push boundaries, improve patient outcomes, and redefine medication accessibility.

At Empower, joining our team means more than starting a new job, it means becoming part of a mission to transform healthcare. We empower our employees to innovate, grow, and make a meaningful impact every day. Here, your ideas are valued, your growth is supported, and your contributions are celebrated.

If you thrive in a fast-paced, transformative environment where innovation meets purpose, Empower Pharmacy is the place for you. Let’s revolutionize healthcare together.

Position Summary:

The Director, Content leads Empower Pharmacy’s content strategy and newsroom operations, driving storytelling that builds brand trust, visibility, and engagement across owned and emerging channels. This director-level role transforms Empower into a data-informed content hub, balancing creativity, compliance, and analytics to deliver content that informs, educates, and mobilizes audiences.

Working closely with media relations, digital, and marketing teams, the Director ensures all content advances Empower’s mission and leadership in personalized and compounded medicine. This role serves as the steward of Empower’s editorial voice, standards, and operating model across platforms.

Responsibilities:

  • Develop and execute a comprehensive content strategy aligned with Empower’s business priorities, brand positioning, and growth objectives.
  • Establish and lead Empower’s newsroom model, producing timely, accurate, and compliant content across owned channels including website, blog, social platforms, newsletters, and emerging formats.
  • Define editorial standards, governance, workflows, and approval processes that enable consistency, speed, and scalability in a regulated healthcare environment.
  • Shape Empower’s narrative leadership by positioning the organization as an authority in personalized and compounded medicine through clear, credible, and compelling storytelling.
  • Oversee content ideation, production, optimization, and distribution, ensuring alignment with brand voice, compliance requirements, and audience needs.
  • Partner closely with media relations to align earned and owned storytelling and support proactive and reactive communications.
  • Collaborate with analytics and digital teams to leverage social listening, search data, and audience insights to inform editorial strategy.
  • Lead SEO and GEO strategies to improve discoverability, reach, and audience growth across search and local environments.
  • Integrate AI and emerging technologies into content planning, creation, optimization, and reporting to increase speed, personalization, and insight.
  • Monitor industry, competitor, and audience trends to identify narrative opportunities and risks.
  • Build, mentor, and lead a multidisciplinary content team, fostering a culture of excellence, innovation, and accountability.

Knowledge and Skills:

  • Proven success building high-performing content programs that drive SEO growth, thought leadership, and measurable engagement.
  • Strong understanding of regulatory, compliance, and reputational considerations in healthcare communications.
  • Exceptional writing, editing, and editorial judgment skills with experience overseeing content at scale.
  • Demonstrated experience using analytics, social listening, and AI-powered tools to inform strategy and measure impact.
  • Ability to operate as both strategist and hands-on leader in a fast-paced environment.

Experience and Qualifications:

  • Minimum of 10 years of experience in content strategy, editorial leadership, brand storytelling, or communications, with at least 5 years within healthcare.
  • Experience leading content programs in healthcare, life sciences, pharmaceutical, or another highly regulated industry.
  • Bachelor’s degree in communications, journalism, marketing, or a related field required.

Key Competencies:

  • Customer Focus: Builds trust through customer-centric solutions
  • Strategic AI: Guides responsible AI adoption and adaptation
  • Optimizes Work Processes: Drives efficiency with continuous improvement
  • Collaborates: Partners effectively to achieve shared goals
  • Resourcefulness: Secures and deploys resources efficiently
  • Manages Complexity: Simplifies and solves complex challenges
  • Ensures Accountability: Delivers on commitments with integrity
  • Situational Adaptability: Adjusts approach to shifting conditions
  • Communicates Effectively: Tailors messages to diverse audiences

Values:

  • People: Empowering people defines who we are
  • Quality: Excellence in every product, every time
  • Service: Serving others is our highest purpose
  • Innovation: Advancing care through technology and discovery

Employee Benefits, Health and Wellness:

We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications. Learn more: https://careers.empowerpharmacy.com/benefits/

Physical Requirements:

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. Employees are regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

 

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