Director, Marketing Operations
We’re a high-growth software company with a big mission: empowering K-12 district teams to do more with less.
At LINQ, we get K12. That’s why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms. Integrating finance, HR, nutrition management, and payments into a single, secure platform, LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free LINQ Connect app.
Our team? They’re talented, committed, and fiercely loyal problem-solvers. At LINQ, you’ll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we’re attentive, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time.
About the Role
LINQ is looking for a Director of Marketing Operations to build and own the operational engine behind our marketing function. This is a high-impact, high-ownership role for someone who thrives at the intersection of strategy and execution - equally comfortable architecting a funnel reporting framework and diving into HubSpot campaign logic to find where leads are falling out.
You will serve as the operational backbone of the Marketing team, ensuring our campaigns, data, and systems work together to generate pipeline and support revenue in one of the most seasonal and relationship-driven buying cycles in B2B SaaS: K-12 education.
You'll report to the SVP of Marketing and partner closely with Sales, Revenue Operations, Finance, and Business Development to build shared accountability for funnel performance and pipeline outcomes.
What You'll Own
Marketing Operations & Workflow
- Own the end-to-end marketing operations function, including campaign and inbound infrastructure, lead routing, scoring models, lifecycle stages, attribution, and cross-functional workflow coordination
- Build and enforce operating cadences - weekly reviews, quarterly planning, and capacity management - that keep the team aligned and accountable
- Improve how marketing teams operate by identifying opportunities to simplify processes, remove operational friction, and improve campaign execution speed
Reporting & Funnel Analytics
- Own funnel analytics from first website touch through closed-won revenue: traffic → Lead → MQL → SQL → Pipeline → Bookings
- Build and maintain executive-ready dashboards that surface pipeline sourcing, conversion performance, and pacing against targets
- Identify and close conversion gaps - inbound conversion rates, demo-to-BDR handoff speed, MQL-to-SQL fall-off, and pipeline velocity
- Deliver actionable recommendations, not just data - recommend changes in approach that can drive growth and flag issues before they impact pipeline downstream
Marketing Technology & Data
- Own and optimize the HubSpot ↔ Salesforce architecture, ensuring standard tracking structures are accurately configured (UTMs, campaign attribution, CRM campaign structure) and that the team has clear visibility into campaign performance
- Establish and enforce campaign taxonomy, naming conventions, and data governance standards that support scalable, accurate reporting
- Create dynamic audience segmentation that enable LINQ to deliver persona-based, school-specific messaging across email, website, and nurture tracks
- Partner with the web team on conversion tracking, lead capture infrastructure, and lead-routing from site to BDR
- Use AI tools as a core part of your workflow - automating reporting, accelerating analysis, and helping marketing teams extract insights from data
Cross-Functional Alignment
- Partner with Sales and BDR to optimize lead-to-BDR handoff, speed-to-lead, and qualification logic - and build shared accountability frameworks
- Serve as Marketing's representative in cross-functional planning conversations - bringing funnel data, pipeline pacing, and campaign performance into revenue forecasting and GTM planning discussions alongside Finance and RevOps
- Translate marketing data into clear narratives for executive and cross-functional stakeholders
What You Bring
- 7–10+ years in Marketing Operations or GTM Operations with deep B2B SaaS experience
- Hands-on expertise with Hubspot and Salesforce - you can build in both, not just manage vendors who do
- Strong command of funnel analytics, multi-touch attribution, and pipeline modeling
- Experience managing marketing budgets, vendor relationships, and PO/invoice workflows
- Proven ability to build reporting frameworks that hold up to executive scrutiny
- Experience supporting revenue forecasting through funnel analytics
- Familiarity with K-12 or other highly seasonal B2B buying cycles is a plus
- Strong project management skills — you can run multiple workstreams without dropping any of them
- Comfortable presenting performance data and strategic recommendations to senior leadership
Who You Are
- Detail-obsessed - accuracy in data, budgets, and reporting is the baseline, not a bonus
- Proactive and self-directed - you anticipate problems and fix them before anyone has to ask
- Commercially minded - you connect operational decisions to pipeline and revenue outcomes, not just process efficiency
- A strong cross-functional collaborator who earns trust by delivering and communicating clearly
- Comfortable in a company where the buying cycle is compressed into specific windows - you build for seasonality, not a steady drip
🌎Flex Your Workspace: Work remote from one of our eligible states across the US, or if you’re near Austin three days in office a week!
💰Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).
💸Performance Pays Off: Whether it’s a company bonus or target sales commission, your hard work doesn’t go unnoticed.
🌴Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it.
👶Paid Parental Leave: Take the time you need to welcome your new addition – We’ve got you covered!
🎉Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year.
❤️Giving Back: Feel good while doing good – 16 paid volunteer hours to support the causes that matter most to you. #LINQCares
🏥Benefits That Have Your Back (And Teeth, Too!): Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA – with contributions from LINQ. Dental perks that even cover braces for the kiddos.
💪Wellness Perks: Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance. Gym reimbursements and tons of extra savings on travel assistance, employee assistance, and even pet insurance options.
🎁Rewards For Referrals: Got an amazing candidate in your network? Send them our way and earn a referral bonus when they join the team!
As a federal contractor and equal employment opportunity employer, LINQ adheres to all applicable laws and regulations regarding employment practices, ensuring that all qualified individuals receive consideration for employment
based on their qualifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local law.
To learn more about your rights and protections under federal law, please refer to the EEOC Equal Employment Opportunity Poster at the following link: https://www.eeoc.gov/poster
If you’d like to view a copy of the company’s state or federally required affirmative action plans or policy statement, please email HRHelp@linq.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@linq.com. This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.
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