Marketing Operations Manager

About Energy Exemplar

In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation. 

Our impact is global and is being recognized across the industry. Some of our recent accolades include:

• SaaS Company of the Year (2025) – Global Business Tech Awards.
• Environmental Impact Award (2025) – E+E Leaders Awards.
• IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners
• Finalist: Platts Global Energy Awards (2024) – Grid Edge category
• Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change
• Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.

How We Work

Energy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move.

We’re a global team that values ownership, integrity, and innovation. You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.

Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words. They show up in how we collaborate, how we solve, and how we grow together.

Role Overview

We are seeking a detail-oriented and data-driven Marketing Operations Manager to support and scale our global marketing function. This role will play a critical part in establishing, optimizing and scaling marketing processes, managing marketing technology (MarTech), and ensuring high-quality data and reporting to drive effective decision-making.

You will partner closely with the global and regional marketing teams, sales, and revenue operations to optimize campaign performance, streamline workflows & processes, and enhance the overall efficiency of our marketing efforts across the lead lifecycle. 

Key Responsibilities

Marketing Systems & Tools 

- Own and manage marketing automation platforms (e.g. HubSpot, LinkedIn) and CRM integrations (e.g. Salesforce) 

- Serve as the primary HubSpot owner, establishing governance, best practices and system architecture 

- Ensure seamless data flow between marketing and sales systems 

- Evaluate and implement new tools to support marketing effectiveness 

Campaign Operations & Processes 

- Support the setup, execution, and optimization of global marketing campaign operations 

- Standardize campaign processes and workflows across regions 

- Define and implement a consistent campaign tracking and attribution framework aligned to business KPIs 

Data Management & Governance 

- Maintain data integrity across marketing systems, ensuring compliance with GDPR and other data privacy regulations 

- Develop and enforce data standards, naming conventions, and best practices 

- Establish processes to prevent duplicate records, standardize data and key segmentation fields, and enrich data to enable effective targeting & reporting 

- Audit existing fields, workflows, and data structures to eliminate duplication and inconsistencies 

- Own and optimize email subscription types, consent management, and opt-in processes to ensure compliance and usability in collaboration with Legal & RevOps 

- Implement marketing & non-marketing contact management framework to improve database health in HubSpot 

- Standardize forms and associated fields; ensure proper data capture, routing & workflow integration from all inbound sources 

Lead Lifecycle & Funnel Management 

- Own and optimize the end-to-end lead lifecycle, including lead capture, lead management, scoring, qualification and routing processes 

- Build and maintain automated workflows for lead management and inbound nurture programs 

- Ensure clear alignment with Marketing, Sales & RevOps on lead definitions, SLAs, and routing processes 

- Optimize inbound lead deal creation processes and ensure accurate syncing between HubSpot and Salesforce in collaboration with RevOps & MDRs/SDRs 

Reporting & Analytics 

- Establish standardized reporting frameworks aligned to executive and board-level KPIs (e.g., MQLs, funnel conversion rates, pipeline impact, ROI) 

- Build and maintain dashboards and reports on key marketing KPIs (e.g. pipeline contribution, conversion rates, ROI, content & channel performance, campaign impact, etc.) 

- Provide insights and recommendations to improve campaign and channel performance 

Process Optimization 

- Identify inefficiencies and implement scalable processes across the marketing function 

- Establish best practices, document workflows and create SOPs for global consistency 

- Support alignment between marketing, sales, and revenue operations through improved lead management processes 

Key Qualifications 

- 3 to 6 years of experience in marketing operations, revenue operations, or a related field. 

- Hands-on experience with marketing automation platforms and CRM systems (e.g. Salesforce); deep HubSpot expertise required (including workflows, data structure, reporting and integrations) 

- Strong analytical skills with the ability to translate data into actionable insights 

- Experience working in a global or cross-regional environment is preferred 

- Understanding of lead lifecycle management, campaign tracking, and attribution models 

- Familiarity with GDPR and data privacy best practices 

- Excellent attention to detail and project management skills 

- Strong stakeholder management and communication skills 

- Proven experience establishing system governance, data hygiene processes, and cross-functional alignment 

What Success Looks Like 

- Clean, reliable, and actionable marketing data across all systems 

- Improved campaign performance through better tracking and optimization 

- Strong alignment between marketing sales, and revenue operations on lead management and pipeline generation 

- Scalable processes that support global growth 

- Clearly defined and automated lead lifecycle with consistent routing and scoring 

- Standardized reporting aligned to business and board-level KPIs.

 

Energy Exemplar is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We welcome applications from people of all backgrounds, experiences, identities, and abilities. Please let us know if you require accommodations at any stage of the recruitment process—we're here to support you in showcasing your full potential.

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