SEO & GEO Manager

Enformion is a dynamic and innovative data and analytics company that assists digital marketplaces in fraud prevention, risk management, seamless user onboarding, and fostering trust between shoppers and merchants. Our AI-powered solutions leverage extensive data intelligence and advanced behavioral analysis, enabling continuous monitoring for emerging risk indicators.

 

The SEO & GEO Optimization Manager will develop and execute strategies to maximize Enformion’s visibility across organic search and AI-driven discovery channels. This role requires expertise in search engine optimization, content structuring, and emerging Generative Engine Optimization (GEO) practices—ensuring our solutions surface prominently not only on Google and Bing, but also within AI-powered search experiences like ChatGPT, Perplexity, and other generative platforms.

Salary: $85k - $95k

Key Responsibilities 

      SEO Strategy & Execution 

• Build and implement comprehensive SEO strategies to drive organic traffic, keyword rankings, and lead generation.
• Manage technical SEO, including site architecture, schema markup, crawlability, and structured data.
• Conduct keyword and intent research to inform content creation and optimization. 

      GEO (Generative Engine Optimization) 

• Develop strategies to increase brand and content discoverability within AI-driven platforms (e.g., ChatGPT, Perplexity, Gemini, Claude).
• Structure and optimize content for LLM ingestion, including authoritative sourcing, FAQs, and knowledge graph alignment. \
• Monitor emerging GEO best practices and proactively test new approaches for visibility in AI search.
• Partner with product marketing and content team to adapt messaging for generative AI query contexts. 

       Content & Analytics 

• Collaborate with content creators to ensure all assets are optimized for both traditional SEO and GEO.
• Track and report on organic and AI search performance, providing insights to improve visibility and engagement.
• Stay ahead of algorithm updates, search trends, and shifts in AI-powered search engines. 

       Cross-Functional Collaboration

• Partner with digital, product, and demand generation teams to align organic and GEO efforts with broader marketing objectives.
• Work with web developer to implement technical recommendations and enhancements. 

Qualifications & Skills 

• Strong technical SEO ability including understanding of HTML, CSS and JS for SEO purposes
• Understanding of Generative Engine Optimization (GEO) concepts, including AI search discoverability
• Hands-on experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4)
• Strong knowledge of structured data, knowledge graphs, and content optimization for AI/LLMs
• Analytical mindset with the ability to translate insights into actionable strategies
• Excellent project management, communication, and cross-functional collaboration skills
• Experience in B2B SaaS, data intelligence, or technology sectors is a strong plus 
  
  

Education & Experience 

• 5+ years of hands-on SEO experience (agency or in-house)
• Bachelor’s degree in Marketing, Communications, Business, or a related field.