Senior Demand Generation Manager

Who We Are:

Enhesa is the leading provider of regulatory and sustainability intelligence worldwide. As a trusted partner, we empower the global business community with the insight to act today and prepare for tomorrow to create a more sustainable future - positively impacting our environment, our health, our safety, and our future. Navigating the fast-changing compliance and sustainability landscapes, we help them understand not just what they should do (first) but also how to do it. Both in their unique business and anywhere in the world. Now and in the future.

Our Mission:

• Identify EHS requirements for the industry
• Provide EHS compliance tools to companies
• Advise companies in developing and implementing corporate EHS strategies

Enhesa’s core clients include Fortune 500 multinational companies. For more information, visit www.enhesa.com

As part of our highly dynamic team, we offer:

• A competitive salary package & benefits with a flexible home-working policy
• Work/life balance and a fast-paced and driven environment
• Accountability and pride for your projects

Overview of the position 

 

We are hiring our first dedicated Demand Generation Manager in the US — a foundational role for a senior demand gen operator who wants to build upon our already strong presence in the region. You will own the US demand engine end-to-end: strategy, planning, execution, and measurement — with account-based marketing (ABM) as the flagship motion. 

This is a hands-on role. You will be partnering with the wider demand gen team plus; product marketing, content, digital, sales, and RevOps to design and run programs that create qualified pipeline across our two product lines with respective ACVs of ~€100K and ~€30K in our largest market. It is the kind of role where, 18 months in, you should be able to point at the US pipeline and say, “I built that.” 

 

Main tasks and responsibilities 

 

• Demand generation strategy, initiatives and execution: 

• Own the US demand generation plan — set goals, design the channel mix, and run integrated campaigns that align to pipeline and revenue targets across EHS and Product Intelligence. 

• Partner closely with US Sales and BDR leadership on target accounts, account plans, and orchestrated outreach — treating sales as a co-owner of pipeline, not an internal customer. 

• Build and run our ABM program across 1:1, 1:few, and 1:many tiers, targeting Global Fortune 500 enterprises and the personas that matter most: VP / Head of Regulatory Affairs, General Counsel / VP Corporate Affairs, and VP / Global Director of EHS. 

• Tracking and analyzing key metrics to measure the effectiveness of demand generation programs, including attribution analysis to understand which marketing tactics, assets, channels and messages work the best for each persona type.  

• Design and execute integrated campaigns spanning paid media, content syndication, webinars, executive roundtables, direct mail, email, SEO/SEM, and field marketing. 

• Report on the measurement framework for your region and campaigns: funnel metrics, account engagement, pipeline, CAC payback, and program ROI — reported monthly to the leadership team. 

• Operationalize the marketing tech stack (Hubspot, ABM platform, intent data) and make the tools earn their keep. 

 

Key Requirements 

 

• Bachelor’s degree in Marketing, Communication or Business Administration or equivalent. 
• Proven track record for demand generation in B2B SaaS. 

• A minimum of 6 years of experience in a marketing role with a focus on demand generation, ABM, marketing transformation, implementation of new initiatives, channels and technologies. 

• Strong knowledge of marketing tools, including HubSpot, ABM tools, content management system (CMS) and marketing analytics tools. 

• Experience with data analysis, reporting, and KPI tracking. 

• Strong project management/execution skills with a highly structured approach. 

• Ability to manage multiple projects simultaneously and prioritize tasks effectively. 

• Ability to work as part of a cross-functional team. 

• Excellent written and verbal communication skills. 

• A self-starter and highly proactive individual who can take ownership and drive results in a fast-paced environment. 

• Proficiency in demand planning and budget management for your area of the business. 

If you are ready to join our journey, please apply!

 

Equal Opportunity Employer
Enhesa is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected characteristic.