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Lifecycle Marketing Associate (Hybrid)

Chicago, IL

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.

About the role:

Join our team as a Marketing Associate and play a pivotal role in shaping our customer engagement strategies. You'll craft compelling campaigns that connect with prospective, existing, and former customers across direct marketing channels. Working closely with cross-functional teams and external partners, you'll drive innovative lifecycle marketing initiatives, optimize communications, and lead high-impact projects. This is your opportunity to experiment with new marketing strategies, streamline processes, and make a measurable impact in a fast-paced, collaborative environment.

Responsibilities:

  • Customer Strategy - Drive and own the creation of various customer life cycles by identifying the correct types of outreach and their frequencies. Partner with the strategy and operations team to experiment with new products and processes to help grow revenue, maximize returns, and set customers up for success.
  • Campaign Management – Own the end-to-end execution of automated direct marketing and email campaigns within our CRM. Drive lead conversion, enhance customer engagement, and support product launches through data-driven strategies. Use SQL to define target segments, develop multi-touch campaign strategies, and manage the creative development process to deliver high-impact marketing programs.
  • Reporting & Analytics – Report and monitor segment and campaign performance including audience, monthly trends, email metrics and conversion. Report on results and provide insights & recommendations.
  • Testing Programs – Develop robust A/B and multivariate testing programs to optimize portfolio performance (email, DM, SMS, etc.)
  • Best Practices – Maintain clean email marketing lists to minimize occurrences of unsubscribes, bounce rates and spam reports. Monitor deliverability, complaint rates, bounce rates and Sender Score rank to reduce risk of being blacklisted. Monitor trends on best practices and techniques to ensure market efficiency and identify new opportunities.

Requirements:

  • Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, segment a customer population through the use of queries, solve problems, and make informed recommendations. Experience developing queries is required (SQL preferred). Experience with Excel, Microstrategy, Tableau or other visualization tools preferred.
  • Have CRM and database management experience - You’re able to develop, automate and personalize communications via an established CRM platform. Oracle Responsys experience preferred.
  • Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically to improve processes and discover ways to increase campaign performance that will have a measurable impact on the business.
  • Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners etc.) in support of specific business priorities. 
  • Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.   
  • Are intellectually curious and have a desire to learn
  • Have 5+ years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
  • Financial-services experience a plus

Compensation:

The budgeted annual salary range for this position is $68,500 to $99,000. Actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a bonus and restricted stock units. All full-time employees are eligible to participate in Company benefits, described in more detail here.

#BI-Hybrid #LI-Hybrid

Benefits & Perks:

  • Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
  • Health, dental, and vision insurance including mental health benefits
  • 401(k) matching plus a roth option (U.S. Based employees only)
  • PTO & paid holidays off
  • Sabbatical program (for eligible roles)
  • Summer hours (for eligible roles)
  • Paid parental leave
  • DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
  • Employee recognition and rewards program
  • Charitable matching and a paid volunteer day…Plus so much more!

About Enova

Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions. 

Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here. 

It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.

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