Analytics Lead

About Ernesta: 

Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience. At the same price as a store-bought standard-sized rug, a custom-cut rug from Ernesta will not only be a better fit but also provide a better buying experience. We believe that high-quality custom design shouldn't be out of reach for consumers and aim to address this need in the multi-billion dollar global rug industry.

Driven by our collective mission, our team is hungry, hardworking, and highly ambitious. We’re a strong team of problem solvers, innovators, design enthusiasts, and executors, relentlessly focused on creating and delivering beautiful and delightfully simple solutions and experiences for our customers. Together, we are excited and humbled by the opportunity to expand the market for custom rugs and enable more people to live in elevated design settings. Put simply, we believe that more soft surfaces mean happier homes.

About the Role: 

We are seeking a strategic and collaborative Lead Business Analyst to join our team and help drive business performance through data. This cross-functional role will partner closely with leaders across Finance, Merchandising, and Sales & Marketing to uncover insights, measure impact, and drive decision-making across the business. The ideal candidate combines analytical rigor with strong business acumen and thrives in a fast-paced, DTC environment.

What You’ll Do:

• Business Performance Analysis: Deliver insights to improve performance across key business metrics, including customer acquisition costs (CAC), revenue & profit.
• Sales & Marketing Analytics: Support campaign performance analysis, media mix evaluation, customer segmentation, and retention metrics. Work closely with sales & marketing teams to drive ROI improvements.
• Merchandising & Product Insights: Analyze product trends and assortment performance to inform future roadmap decisions.
• Forecasting & Planning: Partner with the Demand & Finance teams to deliver demand forecasts, developing increased sophistication and accuracy over time.
• Test Design & Experimentation: Develop and analyze A/B and multivariate tests across business initiatives; ensure proper experimental design, statistical rigor, and actionable interpretation of results.
• Dashboarding: Build reporting dashboards and tools to support the performance of our business.
• Data Infrastructure & Quality: Help define data requirements and collaborate with engineering or ops teams to ensure clean, reliable data pipelines and sources.

Qualifications Include: 

• 5–8+ years of experience in analytics, business intelligence, or data strategy roles, ideally within DTC or e-commerce environments.
• Proficient in SQL, with experience querying large-scale datasets in Snowflake to extract insights and drive business decisions.
• Hands-on experience with data visualization tools such as Sigma, Tableau, or Looker for building dynamic dashboards, reusable datasets, and user-friendly reporting tools for cross-functional stakeholders.
• Familiarity with Segment, including event tracking, customer traits, and integration with downstream analytics and marketing tools.
• Demonstrated ability to design and interpret A/B tests and experiments with statistical rigor and business relevance.
• Strong understanding of marketing and customer analytics, including CAC, LTV, retention, and media mix performance.
• Experience supporting forecasting and demand planning, partnering closely with finance and operations teams.
• Knowledge of data modeling best practices and ability to collaborate on clean, scalable data infrastructure across platforms.
• Strong attention to data quality, with the ability to define requirements and troubleshoot data pipeline or metric discrepancies.

Ernesta is committed to inclusion. We are an equal opportunity employer and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

The anticipated starting base pay for this role is between $130,000 to $150,000. This range represents the low and high end of the anticipated base salary range for this role. The actual base pay is dependent upon many factors, such as experience, education, and role-based skills. This role is also eligible for early-stage company equity (ask us about this and why this is important), health benefits, flexible paid time off, and more.