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DTC Brand Manager (CDD)

Paris

About the Company 

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. 

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. 

Essor and its predecessors have raised over $400 million from visionary investors such as The Raine Group, Premji Invest, Target Global, Declaration Partners, funds and accounts managed by BlackRock, Victory Park Capital, General Catalyst and Khosla Ventures. Essor was established in August 2024 after BRANDED’s acquisition of Heyday. BRANDED was originally founded in September 2020 by Pierre Poignant, Ben Kaminski and Alexis Lanternier. Heyday was originally founded in August 2020 by Sebastian Rymarz and Adam Gerchen.

About the Team:

The Marketing team scales our brands efficiently combining creative with data analytics, managing all marketing channels to drive brand growth. They continually build & execute a 360-marketing plan for both marketplace brands and direct-to-consumer brands.

About the role:

As Direct to Consumer Brand Manager (CDD) you will be responsible for creating Brands across our portfolio. This is a strategic position to grow our sellers into D2C Brands worldwide. You will lead the e-commerce scope of those brands outside Amazon.

What you will do:

  • Lead the strategy, and execution of D2C for your portfolio of brands,
  • Increase the sales of our brands on our Shopify,
  • You will be responsible for the revenue and conversion growth,
  • Assess multi-channel strategy for our brands,
  • Produce reporting for performance of our brands,
  • Work closely with the Tech team and be able to manage the Customer Data Platform (CDP) to create efficient Marketing Campaigns,
  • Work with internal teams to develop a go-to-market strategy and expansion of brands in D2C website,
  • Transform sellers into Brands.

Who you are:

  • Bachelor’s degree in Marketing, Business or related field, preferred
  • 3+ years of D2C e-commerce experience in an integrated, multi-channel marketing environment
  • Experience in successfully managing a D2C website is a must. Extensive Shopify experience required
  • Superior analytical skills, and the ability to compile, analyze and leverage performance data to both identify new opportunities and optimize current campaigns
  • Background in E-commerce Marketing as well as Branding will help you having a complete view

We are seeking for people who: 

  • Are owners. 
  • Are continually raising the bar.  
  • Are sincerely open-minded, and are willing to examine their strongest convictions with humility. 
  • Nurture and embrace differing perspectives to make better decisions. 

What's in it for you?

  • A supportive, diverse and global team with growth mindset
  • A scaling company with great industry professionals
  • A flexible (hybrid) working environment
  • Great opportunities to get involved with exciting projects.

If you are ready to join our fast-paced company, apply below!

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.

 

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