Senior PPC Executive

About the Company 

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. 

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. 

Essor and its predecessors have raised over $400 million from visionary investors such as The Raine Group, Premji Invest, Target Global, Declaration Partners, funds and accounts managed by BlackRock, Victory Park Capital, General Catalyst and Khosla Ventures. Essor was established in August 2024 after BRANDED’s acquisition of Heyday. BRANDED was originally founded in September 2020 by Pierre Poignant, Ben Kaminski and Alexis Lanternier. Heyday was originally founded in August 2020 by Sebastian Rymarz and Adam Gerchen.

About the team:

The Marketplace Operations & Brand Management team manages the end-to-end growth of our strategic categories, builds ambitious and strategic business growth plans, and partners with other teams to accelerate and amplify the current success of our brands to reach the next level.

The PPC team is part of the Marketplace Operations & Brand Management team. It manages the Amazon PPC (pay per click) advertising campaigns for ESSOR's 40+ brands which sell via Amazon US. 

About the role:

As Senior Amazon Ads Executive you will be responsible for managing PPC campaigns for established products within ESSOR's portfolio of consumable and supplements brands, collaborating closely with Brand Managers to identify and take opportunities to grow the business. 

What you will do:

• Manage PPC campaigns for our strategic brands with a high level of autonomy
• Liaise weekly with Brand Managers to agree on PPC strategies and priorities, and to manage campaigns accordingly
• Use our various data analysis tools to analyze performance data on a regular basis
• Take data-led campaign management actions to help meet targets, including EBITDA on PPC sales and TACoS  
• Gain and retain good ranks for strategically important keywords (high relevance keyword with the most sales in the past 12 months, and keywords with significant seasonal uplift)
• Use automated PPC optimisation software to enhance performance, where appropriate 
• Keep abreast of new Amazon Advertising features and test their effectiveness
• Undertake A/B tests to learn on PPC best practices
• Take ownership of special projects/workstreams to help the team meet its OKRs
• Regular interactions with functional teams (Tech, Acquisition, Content) to improve our processes
• Develop Standard Operating Procedures (SOP) to scale and codify PPC operations

Who you are:

• At least three years experience in data-driven advertising work (preferably in Amazon PPC, but on-the-job training will be provided as necessary)
• Strong analytical skills and the ability to take data-driven actions to optimize campaign performance
• Desire to learn and constantly improve - while we’re seeking an experienced practitioner, ESSOR's approach to PPC is unique so the role requires openness to new approaches
• Excellent attention to detail
• Strong organization and prioritization skills
• Proactive approach to problem solving with a positive, can-do attitude
• Grit, resilience and tenacity
• Excellent communication skills with strong interpersonal and collaboration skills
• Good business sense

What's in it for you?

• A supportive, diverse and global team with growth mindset
• A scaling company with great industry professionals
• A flexible (hybrid) working environment
• Great opportunities to get involved with exciting projects.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.

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