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Lifecycle Marketing Manager

Bangalore, India

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. 

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. 

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About the Role

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead customer engagement initiatives across the full customer journey — from acquisition and onboarding to retention and advocacy. This role demands a strong analytical mindset, a deep understanding of B2B and B2C marketing dynamics, and hands-on experience with modern MarTech stacks, CRM systems, and data-driven automation. You will work cross-functionally with product, analytics, engineering, and design teams to build scalable lifecycle programs that are customer-centric and performance-driven. 

Roles and responsibilites:

  • Lifecycle Strategy & Planning
    • Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
    • Design and execute personalized nurture flows for both B2B and B2C segments
    • Map customer journeys, identify drop-off points, and implement retention/re-engagement programs

  • Data-Driven Optimization
    • Analyze customer data and behavioral events to uncover insights and drive segmentation
    • Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV)
      Conduct A/B testing and continuously iterate for improvement

  • MarTech & CRM Operations
    • Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce)
    • Partner with data and engineering teams to ensure accurate event tracking and integrations
    • Maintain and improve data pipelines used in lifecycle campaigns

  • Cross-Functional Collaboration
    • Collaborate with product, sales, design, and support teams to align on messaging and timing
    • Support go-to-market strategies and product launches with timely lifecycle communications
    • Advocate for the customer experience across touchpoints

  • Presentation & Reporting
    • Manage a large volume of complex projects in a detail-oriented way, with regular communication and updates to cross-functional partners
    • Build and deliver executive-ready presentations on campaign impact and customer trends
    • Create dashboards and reports to communicate lifecycle performance

Qualifications and skills:

  • 6–10 years of experience in lifecycle, CRM, or retention marketing
  • Proven success running B2B and/or B2C lifecycle programs at scale
  • Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
    Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
  • Solid understanding of customer data, event tracking, and dynamic content personalization
  • Excellent communication and presentation skills; ability to influence cross-functional teams
    Highly organized, with a test-and-learn mindset and strong problem-solving skills

Preferred qualifications:

  • Experience in SaaS, fintech, or subscription-based business models
  • Familiarity with customer data platforms (CDPs) and event-driven architectures
  • Ability to translate data insights into actionable marketing strategies

#LI-Hybrid

#LI-ND1

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

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